A creative consultancy network delivering engaging solutions to physical & digital experiential challenges.

Puttshack is a world-first, tech-infused, social entertainment concept from the founders of Topgolf and F1 Arcade, and the creative brains behind Hijingo, Flight Club, Bounce Ping Pong & All Star Lanes, revolutionising mini-golf through patented technology paired with an upscale bar and restaurant. Recruited by the founders and reporting to the Board, I set up and led an in-house Business Unit to design, develop & deliver gamified mini-golf, reducing costs and improving guest experience through digital & physical innovation from pilot to the first 5 venues before handing over to the US for roll-out.

I developed, negotiated and led incremental corporate business for this award-winning product design and manufacturing consultancy, building client relationships in retail, luxury goods, social entertainment, FMCG and experiential digital innovation. My clients included; Burberry, Clarks, Mondelez (Cadbury) & Puttshack.

I co-founded a UK franchise in the 'Grand Designs' house-building space, defined regional strategy, secured finance, recruited industry professionals and created a consultancy specialising in design, planning and construction of individual homes for private clients combining sustainable design with renewables & energy efficient building technologies.

Reporting to the CEO, I was accountable for global marketing strategy & the licensing P&L for this private equity funded Kids TV production & IP rights management agency, with specific responsibility for N. America and for jointly managing TV distribution, retail strategies, broadcaster relationships and outreach, as well as due diligence on studio, brand and portfolio acquisitions.

A $5bn global play & entertainment co. with a broad portfolio of immersive kids & family properties. As a member of the UK Leadership Team reporting to the UK GM I had Marketing P&L responsibility for a broad portfolio of Toys & Games categories with a media budget of £8m+, and led a marketing department via 5 direct reports to deliver £150m+ annual brand sales.

A regional, strategic, category marketing role with an intl. licensing remit. I led European marketing and brand licensing and was accountable for the P&L, annual NPD program & media creation as well as acquiring rights for entertainment properties and establishing profitable partnerships with broadcasters, studios & brand owners including; Disney, Warner Bros., BBC, and Ragdoll.