David Hodgers Email & Phone Number

Aberdeen, Gb

Aberdeenshire, Scotland, United Kingdom

Al Khobar, Eastern, Saudi Arabia

• Creating a new MVNO business with the vision of revolutionising the Kingdom of Saudi Arabia (KSA) telecoms market by having simple, clear and transparent offers, innovative web to store customer journeys, and the best in class digital engagement.• Ownership of all marketing, technical, product, service and strategic direction of this new business.• Defining the technology strategy and leading both internal and external partners to ensure that it was implemented.• Building and leading the marketing, retail, dealer and distribution teams and strategy.• Led all commercial and legal negotiations with vendors and partners.• Managing the relationship with the government regulator and consortium partners (CITC, Carphone Warehouse & Zain group).• Responsible to the Axiom board for all MVNO commercial and investment decisions.• Building a multi-cultural high performance team.

Al Khobar, Eastern, Saudi Arabia

• Led the team that delivered the marketing strategy for axiom across all channels (Advertising, Digital, BTL, media & messaging).• Owned the multi-channel media mix (Digital/ATL/TTL) and retail execution strategies. • Developed the overall product and proposition strategies, including creating the customer value proposition, pricing, product, acquisition, loyalty and retention strategies.• Managing all external agencies and a communications budget of $30M.

London, United Kingdom

• End to end responsibility for B2B marketing strategy and commercial partnerships with a view to driving optimum brand, customer and commercial outcomes.• P&L owner for next generation and new growth product areas including, M2M/IOT, Financial Services and VAS.• Led a global team of 17 marketing professionals that were responsible for all products and end to end marketing activities.• Led Business development by building global relationships with external partners to identify and capitalise on new opportunities for Amdocs.• Managed all internal/external stakeholders to ensure the Digital Services product strategy was accepted, funded, implemented and sold.• Defined and implemented the partnership strategy with high performance start-ups in new market verticals that would enable Amdocs to be more innovative and successful in the digital economy. • Inorganic growth by owning the mergers and acquisitions strategy.

Kingston, Jamaica

• Full revenue, pricing and P&L responsibility for the business and consumer product portfolio. Board responsibility for defining and delivering on the commercial strategy ensuring all product objectives and KPI’s are achieved.• Full responsibility for defining the strategies for product development, portfolio management, pricing and product deployment across the 32 Digicel markets.• Responsibility for group-wide customer value propositions.• Defining and implementing Digicel’s proposition portfolio roadmap, innovation and device/Smartphone strategy across the group. • Leading an international team of 42 proposition managers across 28 markets to deliver on product revenue and EBITDA targets.• Marketing communications strategy for propositions, products and consumer pricing strategies.

Dublin, Ireland

• Defining the strategic direction for both consumer and B2B products and services • Responsible all consumer propositions including fixed and mobile broadband services.• Architect of the 3 year product and innovation strategy.• Lead a team of 36 product and NPD and proposition managers to deliver €750 million in new and existing product line revenue.• Using customer insight and market intelligence to develop and implement a 12 month Proposition and product portfolio roadmap with a 24 month planning cycle.

London Area, United Kingdom

Le Mans Area, France

London, United Kingdom

Digital Marketing

Mba, Management

Ba(Hons), Economics & Politics

Innovation