Ethernet, Managed Services, SD-WAN, Cloud Connect

Responsible for SD-WAN product marketing, including go-to-market strategy, product collateral, sales enablement guides and training, competitor comparison matrix, blogs, data sheets, white papers and webinars, targeting mid-to-large enterprise customers with up to 3000+ deployed edge sites.

Responsible for go-to-market strategy, external product positioning and messaging, content creation and sales enablement for $100 million+ line of business. Subject Matter Expert for flagship Corporate Cloud products, vertical markets, and competitors. Creation and management of content marketing collateral supporting demand generation campaigns, including White Papers, Datasheets, Customer Success Stories, Sales/Tradeshow Presentations, Blogs, Videos and Webinars.

Product Marketing for $600 Million managed network services portfolio. Responsibilities include: Product Bundling and Development; Competitive Intelligence and Discount Pricing Strategy; Sales Enablement and Training; Sales/Channel Communications and Large Deal Support. Product Areas include Cloud, Data and Voice Services: Integrated Access, Broadband; Ethernet; MPLS; SD-WAN; SIP Trunking; Hosted PBX; UCaaS; Managed Security Services; Endpoint Security and Backup; Business Continuity/Disaster Recovery; Datacenter/Colocation; 3rd Party Fiber, Ethernet over Copper, and Fixed Wireless Access.

Provided expert analysis and advice on leading edge technology trends and competitor intelligence, as well as new product development, marketing, positioning and branding for clients including the worlds largest telecom service providers, network equipment vendors and financial analysts. Performed rapid tactical SWOT analysis of new product/service launches. Initiated coverage of Carrier Ethernet and Cable Enterprise Data Services and conducted primary demand-side research of enterprise migration plans from legacy to next-generation services. Launched three new products that met or exceeded annual revenue targets.

Founder and principal of Broadband Publishing Corp., a communications technology research, consulting, marketing and publishing firm with worldwide clients. Founder and Editor of The ATM Report and Network Technology Report newsletters and of ATM World and Broadband World magazines.Led a team of five and managed virtual project teams of independent contractors to generate $2.5 million in annual revenues from subscription and advertising based publications, marketing services and technology consulting. Built company from ground up around a leading network technology newsletter with worldwide subscribers in 44 countries. Created unique integrated multi-media marketing programs that combined special technology sections in national business magazines (Forbes, Businessweek) with audio/video programming on major airlines (American, United) timed to coincide with travel to major trade shows. Developed client sales collateral focusing on customer case studies and arranged for distribution at industry conferences and events through partnerships with event organizers.