New venture in the future of medicine

Proposed and developing the Institute for World Innovations (IWI), a platform to become the “Wikipedia” of world innovations to harness thousands of individuals around the world to creatively develop solutions for pressing problems both local and global. Working with Columbia University Professor Iyengar who has developed the first new creative problem-solving methodology - Think Bigger - since brainstorming that was created in the 1950s but which is far superior. Think Bigger is more systematic and reliable in producing truly breakthrough solutions even by typical average folks, not just the creatively talented IDEO types. IWI will integrate Design Thinking and Blue Ocean Strategy to help focus on solving problems of significance around the world.

Consultant for Socratic Arts. Developed Professional Prep Academy, a program for high school students to discover a career passion and acquire professional skills for immediate high-paying work. Assembled a portfolio virtual internships and developed a complete program to enter the high school market of 16K public and private schools. Program featured 100% learn-by-doing (rather than boring lectures) that challenges and inspires students to perform as professionals with the impact that can truly change students lives. Successful completion of a semester-long internship can qualify students for entry level jobs that pay up to $75K.I am now seeking to develop a way to teach children ages 4-6 how to read at better than 2nd grade level, including disadvantaged as well as advantaged students.

Provides the client service and marketing consulting for the EMM Sales Response Modeling that measures the exact effectiveness of every individual ad and promotion in generating actual penetration and repeat purchases for an entire marketing plan. Also, our creative ad model dissects the components of TV commercials in terms generating viewer attention and brand name recall, either which is highly causal to advertising effectiveness.

Developed the first ever consumer attitude research to directly link Rx drug usage behavior from medical insurance claims database while maintaining compliance with patient HIPPA privacy. Provided insight behind patient compliance and persistency with prescribed medications.

Pioneered the development of the first ever direct-to-consumer advertising for prescription drugs, creating a $1.8 billion Claritin Rx brand.Lead the team to introduce the switch of Gyne-Lotrimin from Rx to OTC status, in the first new non-prescription category in 30 years and the first OTC product with a “Cure” claim.

One of the first consumer marketers of Tylenol to apply advertising, promotion, market research and new product development to grow the business from $57 million to over $1.1 billion in just 5 years and to become the single biggest profit center of all J&J at that time. Invincible brand equity that survived two cyanide tamperings.