David Hook Email & Phone Number

New Haven, Connecticut, US

• I was one of the 1st overall hires by the Founder of Biorez as a Consultant in Jan 2018 after the close of the sale of Rotation Medical to Smith & Nephew in Dec 2017. I was a Biorez consultant until May of 2021 when I.
• Pursued key national thought leaders, gained buy-in, users, and successfully completed clinical studies
• Responsible for creating Medical Education & Public Relations strategic plans
• Accelerated market penetration by leveraging thought leaders at national conferences, driving awareness and adoption

Mansfield, MA, US

• Accountable for building, training, and leading a national sales team to deliver disruptive technology through key US markets. Led all aspects of the creation and launch of the Commercial Operations Team, Developed.
• Pursued key national thought leaders, gained buy-in, users, and successfully completed clinical studies
• Responsible for creating Medical Education & Public Relations strategic plans
• Accelerated market penetration by leveraging thought leaders at national conferences, driving awareness and adoption

• I orchestrate sales growth through the conceptualization of new strategies, tools and partnerships, as well as boost performance from existing endeavors through collaboration with National Account, District Sales, and.
• Created company’s medical education, society meeting, and public relations strategies, including dinner programs and “sawbones” training sessions; exceed target of one peer-to-peer event per month.
• Established Conventus Key Opinion Leaders (KOL) panel as a source to develop clinical studies and multiple referrals to additional surgeons and hospital programs.
• Formed National Centers of Excellence concept, coordinating with field sales team to target strategic accounts.

Malvern, PA, US

• At Trice, I drove the market adoption of a disruptive medical technology of visualization and imaging. Having introduced the Trice Key Opinion Leaders (KOL) program as source of developing clinical studies, I teamed up.
• Supported sales training while building international distribution network.
• Formulated Sales Training, Medical Education, Society Meeting, and Public Relations strategies.
• Recruited by company president to duplicate role at Rotation Medical (see next).

• Medical Device Start-up which was acquired by Smith & Nephew in Dec 2017. I was hired to introduce to the Orthopedic Industry a new disruptive biologic technology in tendon and ligament repair as Market Development.
• Board outreach program forged major orthopedic society strategic relationships, including AANA, ASES, AAOS, and AOSSM.
• Facilitated surgeon-sales introductions resulted in $9.7M, 46% of total company sales.
• Successful launch of new, disruptive technology led to acquisition by Smith & Nephew for $210M in 2017.
• Introduced and Recruited to join Rotation by Surgeon Advisory Board Member/respected sports medicine surgeon.

• As Professional Education Director, I spearheaded the $6.5M Professional Education programs and led a 12-person team that trained surgeons worldwide in support of the field sales organization.
• We increased by 40% the number of surgeons trained annually.
• I graduated an invitation-only 16-week J&J Talent Acceleration Program (TAP) designed for future JNJ Leaders.
• Voting Member, Mitek Ed Grant Committee that allocates $1M in annual fellowship Grant requests
• And was given responsibility of U.S. Market Development Team with added $1.7M budget and additional five field and corporate based employees, November 2012.

• In my first in house sales role with the company, I targeted opinion leaders and board members of professional associations and major orthopedic societies for strategic relationships to gain their support of DePuy.
• Established company’s successful Surgeon Observation Program and its webcasts that became prominent growth drivers for Mitek
• Promoted from Manager, Clinical Education, with added responsibility of managing Sales Training, 2010.

• As an Area Manager, I supervised six Sales Distributors, four Direct Sales Representatives, and 36 Agent Sales Representatives across seven states. I hired and oversaw an additional 15 Specialty Sales Representatives.
• We grew 2006 sales 16.3% sales to $17.3M versus 11.7% plan, second highest volume of 17 divisions.
• Finished first of five regions with 169% growth in Orthovisc Sales; first with total number of FMS Pumps placed, 2007.
• And were ranked first in 2008 Sales Performance out of 11 areas with sales over $27M in the first six months.

Bachelor'S Degree

Education record

Education record