As a Senior Manager of Business Intelligence at Vistra Corp., I provide business insight and deep dive analysis for marketing initiatives on business strategy, multi-channel marketing campaign, acquisition / retention strategy, product development, market research, and operational support. With over 15 years of experience in business intelligence, marketing strategy, database and project management, I excel at collaborating with business groups to understand business requirements and turn those needs into high-quality technical solutions.I also design, develop and implement automatic reporting mechanisms for performance monitoring, marketing dashboard, P/L positioning, campaign management, promotion tracking and long-term planning. Drawing on my hands-on experience in developing fundamental business definitions and metrics, I work closely with cross-functional teams to ensure the framework is tailored to meet the unique needs of the retail electricity market. I also lead the relationship with data integration and warehousing vendors for the company. Additionally, I hold a Certified Java Programmer certification and a Business Strategist certification from The University of Dallas.