Head Of Marketing And Communications (10 Yrs: Director -> Vp -> Svp)
New York, Ny, Us
CPX Interactive (now Digital Remedy) was one of the original digital media ad networks. I joined the company as employee #13 and their first marketing/communications resource. During a 10 year run, I owned responsibility of all marketing and communications teams and efforts as CPXi evolved into a digital media holding/solutions company, including brand positioning, product launches, PR, event marketing, thought leadership, collateral material development, social media, corp. culture/internal communications and more. At my departure the company had 140 employees, was generating + $100M in annual revenue and had been the recipient of numerous industry awards for growth rate and corporate culture.-------------EXEC/SENIOR VICE PRESIDENT: Joined executive team, offering counsel and insight on day-today and corporate strategy. Launched and productized multiple stand-alone divisions with distinct industry focuses, including Supply-side, Demand-side, Mobile, Direct Response, Native and Content Marketing offerings.VICE PRESIDENT: Built and led PR/Communications/Thought Leadership initiative, through in-house and external agency phases. Assisted in launch of international offices (Spain, Italy, Germany)DIRECTOR: First marketing employee, charged with assessing marketing/communication needs and building protocols, resources and teams