- Lead strategy, execution and supervision of a global marketing operations function including automation, technical integrations and analytics team to support a hypergrowth, multi-product Saas company ($500M ARR). - Launched a new attribution model to measure pipeline build performance including defining and alignment on attribution logic, system infrastructure, dashboards, change management and pipeline reporting cadence with sales. This resulted in 12% annual pipeline growth and a 2.7x improvement in lead conversion rates.- Rebuilt lead management processes for both sales-led and product-led demand generation to drive sales and marketing accountability for lead follow up. Revamped infrastructure and processes resulting in 90% improvement in lead routing efficiency.

- Grew the organization by 3x with a strong focus on team performance and career development. Established a global structure and created 10+ new roles to support a high-volume digital demand generation engine.- Spearheaded a cross-functional marketing leadership decision-making Steering Committee by collaborating with 10+ global marketing executives to align on standard procedures and policies for global marketing decisions. - Launched SAP Concur’s first ever marketing data strategy which included contact data cleanup, retention policies, governance and measurement. Resulted in over $250K annual cost savings for data storage and highlighted as a Sirius Decisions Data Management Best Practice. - Drove standardization of marketing measurement across 6 business units to ensure consistency in reporting and KPIs.- Developed Martech strategy aligned to marketing objectives, including tech stack rationalization, vendor management, and governance. Launched a Martech enablement program to drive adoption and utilization of key tools by region.

- Led a global marketing operations function responsible for marketing automation, technology and demand analytics.- Oversaw a $3M operating budget which included management of over 50 Martech vendor contracts.- Initiated the use of artificial intelligence to drive predictive lead scoring, account targeting and segmentation.

- Supervise and lead product marketing team responsible for market strategy, content development and sales enablement to support $270M+ software portfolio- Orchestrate cross-functional execution of global marketing activities to drive awareness, education and demand generation for CA software, resulting in 25% yty growth in net new license revenue- Craft strategic messaging for global campaigns, competitive sales plays and new product launches- Manage product marketing budget and coordinate development of assets with external agencies- Member of marketing leadership team for $2B+ business unit

• Lead cross-functional teams to bring new software solutions to the market utilizing social media marketing, sales enablement, creative asset development and coordination with press team to drive $10M in new pipeline revenue. • Crafted strategic messaging for enterprise Cloud solutions to launch a new category of solutions in the marketplace.• Defined pricing, packaging and competitive positioning for new Cloud-based solution, which resulted in the first Cloud solution customer acquired for the division within first month of launch.• Developed life sciences competitive intelligence program to monitor new solutions, positioning and events of key competitors. Created competitive battle cards and trained world-wide sales teams to counter competitive threats.

• Launched IBM open source innovation center in China to drive adoption of new Virtualization and Cloud solutions. Coordinated with local teams to define in-country marketing campaigns, channel strategy and direct sales enablement.• Conducted GMU market analysis and applied findings to establish pricing, market positioning and go-to-market strategies for new virtualization offerings targeted at growth markets (China, India and South America).• Performed M&A analysis and developed business case to assess potential $300M open source opportunity for IBM.• Orchestrated a brand revenue recovery plan that included identifying root causes, recovery actions and development of an action plan that resulted in the brand exceeding plan by 2x the following quarter.• Nominated by executive leadership to participate in IBM Global Development for Country Leaders program and the IBM Corporate Services Corps program.

• Led IBM Software’s first-ever crowd sourcing initiative to generate insights and ideas that shaped the messaging and marketing strategy for the IBM Social Business campaign, resulting in 6K+ participants generating 3K+ new ideas.• Led pipeline recovery program which included analyzing regional financial metrics, identifying trends and root causes, and developing recovery plans, resulting in a 20% increase in performance for targeted IMTs the following quarter.• Nominated by executive leadership to participate in IBM Leadership Development Program.

• Conducted market segmentation analysis using quantitative and qualitative data to identify attractive industries and countries to launch new IBM Smart Business solution.• Created new brand identities (names/graphics/logos) and managed brand standards to ensure consistency across a portfolio of world-wide software products.

CLIENTS: JOHNSON & JOHNSON, GENENTECH, ABBOTT LABS, MERCK, BIOMARIN, AMYLIN, IMPAX LABS• Project manager for multiple successful strategy engagements which included supervision of up to 5 consulting staff, management of work plans, maintaining client relationships and tracking financial objectives.• Produced a multi-channel customer engagement strategy that incorporated quantitative and qualitative analysis of market dynamics, customer trends and use of emerging channels for target customers, resulting in $5M of reduced operational expenses and $25M+ additional pipeline for the client.• Earned multiple IBM Delivery Excellence awards for superior analytical and client relationship abilities.

• Formulated brand marketing strategy to penetrate a new therapeutic area and allow Merck to effectively launch a new product in a highly competitive market.

• Developed innovative strategies for short and long-term marketing and fundraising programs resulting in a 13% in-crease in fundraising revenue during economic downturn.• Created and maintained quarterly and annual operating budgets resulting in cost savings of 10% per year.• Supervised and led marketing department consisting of 6 full time staff, interns and volunteers. • Member of executive management team that oversaw key organizational strategy decisions.

• Led market research initiatives to identify customer needs and market requirements, resulting in sharpened product of-ferings and a 30% increase in sales.• Coordinated collateral production including writing, layout editing, proofing, and interface with vendors.

Public Relations Client Executive, Sun Microsystems – Java Software Division