David Hsu Email & Phone Number

California, United States

San Francisco, CA, US

- Lead strategy, execution and supervision of a global marketing operations function including automation, technical integrations and analytics team to support a hypergrowth, multi-product Saas company ($500M ARR). - Launched a new attribution model to measure pipeline build performance including defining and alignment on attribution logic, system.

Bellevue, WA, US

- Grew the organization by 3x with a strong focus on team performance and career development. Established a global structure and created 10+ new roles to support a high-volume digital demand generation engine.- Spearheaded a cross-functional marketing leadership decision-making Steering Committee by collaborating with 10+ global marketing executives to.

San Jose, California, US

- Led a global marketing operations function responsible for marketing automation, technology and demand analytics.- Oversaw a $3M operating budget which included management of over 50 Martech vendor contracts.- Initiated the use of artificial intelligence to drive predictive lead scoring, account targeting and segmentation.

San Jose, California, US

- Supervise and lead product marketing team responsible for market strategy, content development and sales enablement to support $270M+ software portfolio- Orchestrate cross-functional execution of global marketing activities to drive awareness, education and demand generation for CA software, resulting in 25% yty growth in net new license revenue- Craft.

Round Rock, Texas, US

• Lead cross-functional teams to bring new software solutions to the market utilizing social media marketing, sales enablement, creative asset development and coordination with press team to drive $10M in new pipeline.
• Crafted strategic messaging for enterprise Cloud solutions to launch a new category of solutions in the marketplace.
• Defined pricing, packaging and competitive positioning for new Cloud-based solution, which resulted in the first Cloud solution customer acquired for the division within first month of launch.
• Developed life sciences competitive intelligence program to monitor new solutions, positioning and events of key competitors. Created competitive battle cards and trained world-wide sales teams to counter competitive.

Armonk, New York, NY, US

• Launched IBM open source innovation center in China to drive adoption of new Virtualization and Cloud solutions. Coordinated with local teams to define in-country marketing campaigns, channel strategy and direct sales.
• Conducted GMU market analysis and applied findings to establish pricing, market positioning and go-to-market strategies for new virtualization offerings targeted at growth markets (China, India and South America).
• Performed M&A analysis and developed business case to assess potential $300M open source opportunity for IBM.
• Orchestrated a brand revenue recovery plan that included identifying root causes, recovery actions and development of an action plan that resulted in the brand exceeding plan by 2x the following quarter.
• Nominated by executive leadership to participate in IBM Global Development for Country Leaders program and the IBM Corporate Services Corps program.

Armonk, New York, NY, US

• Led IBM Software’s first-ever crowd sourcing initiative to generate insights and ideas that shaped the messaging and marketing strategy for the IBM Social Business campaign, resulting in 6K+ participants generating 3K+.
• Led pipeline recovery program which included analyzing regional financial metrics, identifying trends and root causes, and developing recovery plans, resulting in a 20% increase in performance for targeted IMTs the.
• Nominated by executive leadership to participate in IBM Leadership Development Program.

Armonk, New York, NY, US

• Conducted market segmentation analysis using quantitative and qualitative data to identify attractive industries and countries to launch new IBM Smart Business solution.
• Created new brand identities (names/graphics/logos) and managed brand standards to ensure consistency across a portfolio of world-wide software products.

Armonk, New York, NY, US

• CLIENTS: JOHNSON & JOHNSON, GENENTECH, ABBOTT LABS, MERCK, BIOMARIN, AMYLIN, IMPAX LABS
• Project manager for multiple successful strategy engagements which included supervision of up to 5 consulting staff, management of work plans, maintaining client relationships and tracking financial objectives.
• Produced a multi-channel customer engagement strategy that incorporated quantitative and qualitative analysis of market dynamics, customer trends and use of emerging channels for target customers, resulting in $5M of.
• Earned multiple IBM Delivery Excellence awards for superior analytical and client relationship abilities.

• Formulated brand marketing strategy to penetrate a new therapeutic area and allow Merck to effectively launch a new product in a highly competitive market.

San Francisco, California, US

• Developed innovative strategies for short and long-term marketing and fundraising programs resulting in a 13% in-crease in fundraising revenue during economic downturn.
• Created and maintained quarterly and annual operating budgets resulting in cost savings of 10% per year.
• Supervised and led marketing department consisting of 6 full time staff, interns and volunteers.
• Member of executive management team that oversaw key organizational strategy decisions.

US

• Led market research initiatives to identify customer needs and market requirements, resulting in sharpened product of-ferings and a 30% increase in sales.
• Coordinated collateral production including writing, layout editing, proofing, and interface with vendors.

New York, NY, US

Public Relations Client Executive, Sun Microsystems – Java Software Division

Mba, Marketing And Corporate Strategy

Mba, Mba

Bachelor'S Degree, Business Administration And Management, General