Senior Client Lead, CPG, Fortune 50 Strategic Accounts. I lead a multi-domain team across Brand Performance, Brand Strategy, Innovation, Analytics, Consulting, Creative testing, Media Measurement, Consumer and Shopper, Trends and Futures Thinking to help our clients solve complex business challenges.

beer, wine, spirits and tobacco mid-market client partnership, executive level engagement and overall business management; team lead of client insights consultants and analysts.

GM -Top 15 client management, executive level engagement, and overall business development

Oversaw Coca-Cola Bottler’s commercial marketing solutions function including category strategy & brand insights, commercial planning, segmentation, media planning, local media buying and analytics (traditional and digital), POS merchandising and plan-o-grams/JDA space planning with key retail customers in Florida Market, delivering growth over commercial targets.

Global Commercial Capabilities buildingGlobal lead on Sales and Marketing functional competencies

Global Brand Strategy and Commercial Insights capabilitiesGlobal lead on Market Measurement and Household Panel AnalyticsConsumer Insights protocolsBrand Guidance SystemStrategy lead on Coca-Cola FreestyleGlobal lead on ShopperGlobal Head of Neuroscience research capabilitiesGlobal lead ambassador on China BU strategyFeatured as “Who is Who in Shopper Marketing” in Shopper Marketing Magazine Dec 2011 issueOutstanding 50- Asian American In Business Award Recipient

Managed the insights relationship at L'Oreal USA and Ferrero for IRI

Started at the Daymon A&P accout team and led category management initiatives/analytics across all A&P categories, then promoted to work as Brand Marketing Manager at Daymon's Headquarter partnering with retailers on private label branding projects. Also helped Daymon's expansion to P.R. China partnering with Lianhua Supermarkets in Shanghai.

Customer Business Development (CBD), Shanghai, P.R. ChinaDistributor/Wholesale and Modern Retail Channel/Customers including Lianhua (联华），Hualian(华联）and NGS（农工商）Managed the 4Ps, along with P&G distributor operations and retail clients trade marketing initiatives in Shanghai, China. Led ECR (Efficient Assortment, Pricing and Promotion) Initiative with retail clientsWorked across the country including rural areas developing product distribution system and sales force management.