David Hueser Email & Phone Number

San Diego, CA, US

San Diego Metropolitan Area

Greater Denver Area

• Energy efficiency marketing, product management and development for Xcel Energy's customers in Minnesota, Colorado and New Mexico. Led a team of 7 who design, plan, market, measure and refine energy efficiency programs.
• Managed $39M budget across 25 residential-targeted and income qualified energy efficiency programs resulting in 195 Gigawatt hours of electric energy savings- enough to power 24,000 Colorado homes for one year- and.
• Managed $14M commercial efficiency program resulting in 101 Gigawatt hours of energy savings. Supervised a staff of 4 commercial and demand response program managers.
• Significantly expanded small business commercial efficiency program while improving cost efficiencies

Greenwood Village, CO

Developed marketing and communications campaigns and materials for Great-West Retirement Services' large health care and government clients with retirement programs including 401(k), 401(a), 403(b), 457(b), and 401(h).

Baltimore, Maryland Area

• Drove marketing strategy, competitive positioning, new product introduction, Web content and tools development for direct to consumer and business to business retirement products: 401(k) rollovers, IRAs, variable.
• Accomplished $1 billion in new asset flows for assigned products through management of outreach campaigns and development of enhanced Web content.
• Managed $2.9 million marketing budget– advertising, direct mail, sales literature, partnerships, Web content and tools– to help cost effectively attract and grow retail retirement product assets.
• Drove $250M in assets and 5,000 plan sales. Proposed, earned management acceptance, developed and implemented major product launch.

Greater Denver Area

• Managed cross-sell, retention and acquisition programs, new fund and retirement product introductions, supporting 600,000 shareholders and $18 billion in assets. Retail relationship manager for Fidelity FundsNetwork.
• Contributed to $650 million in net flows and a 6% decrease in redemptions through high net-worth segment management and direct marketing programs that expanded single-fund shareholders and targeted key funds.
• Marketing communications management for six new retirement product and fund launches in one year, driving $200 million in new assets.
• Improved marketing ROI 10% using database research, targeted campaign management and statistical analysis.

Greater Denver Area

• Oversaw advertising agency, vendor and print production for 30% of MCI’s acquisition marketing efforts. Managed telemarketing capacity planning, training and employee incentives supporting seven sites and 12,000.
• Managed $4.5 million profit & loss responsibility, leading to $48 million in revenue from acquisition and win-back campaigns.
• Led joint marketing programs with the eight Regional Bell Operating Companies. Improved campaign response by 60%; program was profitable after five months.
• Planned and implemented joint direct mail/telemarketing programs for targeted customer acquisition, win-back, partnership, and international audiences, resulting in telemarketing productivity lift of up to 15%.

Greenwood Village, CO

Direct marketing project planning, implementation and analysis supporting agency President and Account Director.

Englewood, CO

• Managed print promotions, direct mail, and retention marketing in support of 275,000 customer base; sales training and incentives for 120 phone representatives; creative development and production management for print.
• Budget responsibility $450K leading to 32,000 sales and upgrades; originated a sales incentive and marketing program that grew premium sports programming subscriptions by 40% in 6 months.
• Managed customer retention programs that substantially decreased household churn.
• Negotiated co-operative funds from programming suppliers that improved campaign profitability and reduced cost per sale.

Greater Philadelphia Area

• Marketing project management for customer acquisition, upgrades, retention and ancillary services, supporting 75 cable systems and 2,400,000 subscribers nationwide.
• Coordinated print and direct mail in support of an instant installation campaign that generated 23,000 new customers company-wide in 4 days.
• Developed and maintained an internal marketing database to track cable system sales promotional efforts, allocate expenses, fulfill co-op requests, and aid campaign analysis.
• Supervised agency/vendor development and production of direct mail, newspaper and guide ads, bill inserts and collateral; broadcast production for DRTV and cross-channel promotions.

Tidewater Area, VA

Delivered public presentations about the origin, process and environmental benefits of aluminum recycling to K-6th grade students in classrooms, libraries and assemblies. Led students in aluminum collection and trash clean-up activities on school grounds.

Masters, Mba Marketing Emphasis

Bachelor'S, Ba Mass Communications, Marketing Minor

Activities and Societies: Three internships while attending school: Barker, Campbell & Farley Advertising and Public Relations, Virginia.