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Global director with a strong track record in leading digital transformations, eCommerce (eB2B), and sales operations/RTM projects across Asia, Australia, New Zealand, and the UK. Skilled at leading complex & multi-market projects, focused on integrating sales strategy, technology, and customer experience to drive revenue growth, operational efficiency, and engagement.I am an expert in field sales, route-to-market, distributor/wholesale management, and traditional sales. I have experience implementing RTM strategies, developing eCommerce toolkits, and building scalable eB2B platforms. Passionate about leveraging analytics to enhance sales effectiveness and execution, I have created and delivered global frameworks, playbooks, and distributor academies that foster innovation and scalability.In my most recent project, I was the Global [Commercial] Transformation Lead, implementing BEES eB2B platforms with Nestlé Global, transforming Nestlé RTM, and digitalising the sales process across the Philippines and Indonesia.
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BeesBeesMelbourne, Vic, Au
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Non Executive DirectorBaresop. Oct 2021 - PresentElwood, Victoria, AuI support the founder and CCO in their business strategy, operations, and commercial sales forecasting. We are currently crowdfunding to support the next phase of business growth. -
[Ab-Inbev] Global Digital Transformation Director [Dtaas] [Asia] [Consulting]Bees Feb 2023 - Jul 2024Rotkreuz, Zug, ChBEES is a division of AB-InBevLead the implementation of BEES [SaaS] with a leading FMCG client in the Philippines and Indonesia.BEES is a digital eco-system supporting B2B, Frontline Sales, Digital Marketing, Rewards & Revenue Management -
[Ab-Inbev] New Venture: Bees Saas/Dtaas & Customer Acquisition [Asia] [Consulting]Bees Sep 2021 - Feb 2023Rotkreuz, Zug, ChResponsible for sourcing new leads, pitch presentations, discovery workshops & commercial negotiations with several clients across Australia and Asia.
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[Ab-Inbev] Regional Strategy & Digital Transformation Director [Apac] [Shanghai]Budweiser Brewing Company Apac Jul 2019 - Sep 2021Shanghai, Shanghai, CnResponsible for evolving the Digital Transformation Strategy in China and South Korea, focussing on leveraging technology to support the 3rd party wholesale network across Asia. -
[Ab-Inbev] Customer Experience Director [B2B, Digital Marketing, Cust Service & Voc]Carlton & United Breweries Aug 2017 - Jun 2019Southbank, Victoria, AuResponsible for $3B NSR, a leadership team of 6 and an indirect team of 120 FTE across Digital Sales [B2B], Digital Marketing, Customer Service and Outbound Sales. I led the restructuring of CUB's traditional Call Centre business [120 FTEs] and created a new Customer Experience Centre [26 FTE] leading to 2x improvement in customer engagement [NPS] -
[Ab-Inbev] Global Product Manager & Digital Sales Director [B2B Ecommerce]Carlton & United Breweries Jul 2015 - Aug 2017Southbank, Victoria, AuCommercial lead on SAB Millar's new global B2B platform, which was built and piloted in Australia before expanding globally. Responsible for implementing the B2B platform and driving its successful roll-out, with 92% of customers ordering digitally within 18 months,
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Director Of EcommerceAdidas Jul 2012 - Feb 2014Herzogenaurach, Bavaria, DeSecuring Board Approval, Building and Establishing Australia's first B2C eCommerce Team. -
Country ManagerAdidas Jan 2009 - Jun 2012Herzogenaurach, Bavaria, DeLead adidas New Zealand's most significant turnaround, taking the business from loss-making to profit within 18 months. This required significant change across the leadership team and rebuilding critical relationships with our biggest customers. As the Country Manager, I was the voice of Adidas New Zealand during one of the biggest crisis the organization faced leading into the RWC 2011.
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Marketing DirectorAdidas Aug 2008 - Jan 2009Herzogenaurach, Bavaria, De
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State Sales Manager (Licensed)Coca-Cola Europacific Partners Apr 2008 - Aug 2008Uxbridge, West London, Gb -
Category ManagerCoca-Cola Europacific Partners Jan 2007 - Mar 2008Uxbridge, West London, Gb
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Mergers And Acquisitions SpecialistCoca-Cola Europacific Partners Jun 2006 - Jan 2007Uxbridge, West London, Gb
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Commercialization ManagerCoca-Cola Europacific Partners Sep 2005 - Jun 2006Uxbridge, West London, Gb
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State Sales Manager (C&L)Coca-Cola Europacific Partners Sep 2003 - Sep 2005Uxbridge, West London, Gb
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National Business ManagerCoca-Cola Europacific Partners Jun 2001 - Sep 2003Uxbridge, West London, Gb
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National Account Manager (Wholesale)Coca-Cola Enterprises Jan 2000 - Apr 2001Uxbridge, West London, Gb
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Regional Sales ManagerCoca-Cola Enterprises Apr 1998 - Jan 2000Uxbridge, West London, Gb
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Business Development ExecutiveAdidas (Uk) Ltd Nov 1996 - Mar 1998Herzogenaurach, Bavaria, De
David Huggett Skills
David Huggett Education Details
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Leeds Beckett UniversityHealth And Physical Education/Fitness
Frequently Asked Questions about David Huggett
What company does David Huggett work for?
David Huggett works for Bees
What is David Huggett's role at the current company?
David Huggett's current role is BEES.
What is David Huggett's email address?
David Huggett's email address is davidhuggett@me.com
What is David Huggett's direct phone number?
David Huggett's direct phone number is +614171*****
What schools did David Huggett attend?
David Huggett attended Leeds Beckett University.
What skills is David Huggett known for?
David Huggett has skills like Customer Experience, E Commerce, Multi Channel Retail, Performance Based Marketing, Employee Engagement, Digital Transformation, Executive Management, Digital Strategy, Key Account Management, Customer Experience Transformation, Account Management, Sales.
Who are David Huggett's colleagues?
David Huggett's colleagues are Manuela Bees, Shannon Jones, Mrinalkanti Paul, Ahmedtheprogramer Adel, Paul Stuart, Linck Grover, Tariqul Islam.
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