WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. WE partners with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes… Show more WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. WE partners with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year, Technology Agency of the Decade and, most recently, a PRWeek Award for Best Use of Social Media/Digital, adorn our offices. But it's not about us, it's about our clients, their customers, and sparking a more elemental and immersive conversation. Show less

David was tasked with helping to drive Publicis Worldwide’s Digital Transformation across the Asia Pacific region, He successfully facilitated the growth of the agency’s design, digital and technology capabilities from 50 to over 500 talents. The networks design, digital and technology footprint also grew from one office, China to include: India, Philippines, Thailand, Malaysia, Singapore and Indonesia. This was achieved through both acquisition and organic growth. David worked closely… Show more David was tasked with helping to drive Publicis Worldwide’s Digital Transformation across the Asia Pacific region, He successfully facilitated the growth of the agency’s design, digital and technology capabilities from 50 to over 500 talents. The networks design, digital and technology footprint also grew from one office, China to include: India, Philippines, Thailand, Malaysia, Singapore and Indonesia. This was achieved through both acquisition and organic growth. David worked closely with the regional and local management leadership teams to ensure the successful integration of the new teams and to develop new business opportunities. As a result, design, digital, social media & technology grew from 7% to almost 30% of the networks revenue across the region in just two years. Show less

Recruited to drive the growth of the China operations of AKQA, a recognized global pioneer/innovator in the world of digital communications, voted agency of the year 30 times in recent years.KEY ACHIEVEMENTSTurned around the China operations in his first 12 months in charge, making the agency profitable for the first time since its inception in 2007. In year one successfully increased annual revenue by 85% and profit margin by 144%. During the same period the agency grew… Show more Recruited to drive the growth of the China operations of AKQA, a recognized global pioneer/innovator in the world of digital communications, voted agency of the year 30 times in recent years.KEY ACHIEVEMENTSTurned around the China operations in his first 12 months in charge, making the agency profitable for the first time since its inception in 2007. In year one successfully increased annual revenue by 85% and profit margin by 144%. During the same period the agency grew from 35 to 70 people.Further increased annual revenue by 61% and profit margin by 140% during the second year. The agency now numbers approximately 120 people.Revenue moved from 70% project based to 75% fee based in less than 2 years.Successfully identified and nurtured new business/growth opportunities in Beijing, Hong Kong and Indonesia. Helping to establish Shanghai’s credentials as a regional hub.80% + pitch success rate, new business wins included; AB InBev (Budweiser) Tencent, Activision, Volkswagen, Maybelline, World Gold Council, Lay’s, Ray-Ban.AKQA was recognized as Campaigns Digital Agency Of The Year 2013 (Silver) - Greater China.AKQA China was awarded its first Cannes Lions in 2013, including China’s first Social Lion.Sits on the Global Board of Directors.KEY RESPONSIBILITIESManagement of the P&L, the introduction of best practices, recruitment/motivation of the agency team plus client relationships and business development.Look for growth opportunities, not only in China but also throughout the region, helping to establish the Shanghai office as a regional hub. Show less

Recruited and tasked with seamlessly fusing the CRM/Digital expertise of Proximity with the traditional communication arm of BBDO. Driving the integration of marketing communication campaigns, aligning functions across the entire organization in Shanghai, Beijing and Guangzhou. ACHIEVEMENTSGrew the agency from 3 to more than 50 people in less than 12 months. Successfully increased annual revenue by 600% during the same period. Pitched for and won Volkswagen’s Global… Show more Recruited and tasked with seamlessly fusing the CRM/Digital expertise of Proximity with the traditional communication arm of BBDO. Driving the integration of marketing communication campaigns, aligning functions across the entire organization in Shanghai, Beijing and Guangzhou. ACHIEVEMENTSGrew the agency from 3 to more than 50 people in less than 12 months. Successfully increased annual revenue by 600% during the same period. Pitched for and won Volkswagen’s Global “Peoples Car Project”, the largest project ever awarded by Volkswagen outside of Germany at the time.Agency of the Year - DMA 2011.Platinum, Gold & Silver Winner - DMA 2011.The NEW Category Silver - London International Awards 2011.Integrated Silver, Film Craft Bronze - Spikes Asia 2011.Integrated Gold, Online Video Silver - MAAD Awards 2011.Most Innovative Brand - MediaChina Awards 2011.Most Valuable Communications Campaign - MediaChina Awards 2011.KEY RESPONSIBILITIESManagement of the P&L, the introduction of best practices, recruitment/motivation of the agency team plus client relationships and business development.Providing a full portfolio of new and traditional marketing services including: web based platforms, social media integration, events and experience, as well as TV, print and out of home campaigns. Show less

Recruited to spearhead the Development of TEQUILA\China with full P&L responsibilities, in charge of looking for new opportunities for significant growth, raising the agencies profile and reputation within the China market. KEY ACHIEVEMENTSGrew the agency from 1 office and 10 people to 3 offices (Shanghai, Beijing & Guangzhou) and upwards of 75 people.Annual revenue increased by 400%.Revenue moved from 70% project based to 80% fee based in less than 2… Show more Recruited to spearhead the Development of TEQUILA\China with full P&L responsibilities, in charge of looking for new opportunities for significant growth, raising the agencies profile and reputation within the China market. KEY ACHIEVEMENTSGrew the agency from 1 office and 10 people to 3 offices (Shanghai, Beijing & Guangzhou) and upwards of 75 people.Annual revenue increased by 400%.Revenue moved from 70% project based to 80% fee based in less than 2 years.In 2005 TBWA\TEQUILA\ was recognized by Media Magazine as "Regional network of the Year”. In the same year Media Magazine also recognized TEQUILA\ as "Regional One-to-One Agency of the year". In both cases the judging panel highlighted the growing success of TEQUILA\China as a key factor in their decision.In January 2007 briefed with the additional task of launching Integer China, one of the world’s largest Shopper/Trade Marketing agencies. In the first 18 months of business Integer China, went on to pitch, win and develop strategic marketing solutions for a portfolio of high profile clients that included: P&G, Carrefour, Pepsi, Doritos, Levi’s, Pioneer and Costa Coffee. Expanded the agency’s base to include Beijing and Guangzhou offices. Show less