• Drive website conversion rate optimisation (CRO) initiatives to enhance user experience and maximise lead generation and policy sales.• Develop and manage comprehensive digital marketing strategies to drive brand awareness and customer engagement.• Oversee and analyse digital reporting metrics, providing actionable insights to improve marketing performance.• Plan and execute paid media acquisition campaigns across various channels including Google Ads, social media, and display advertising.• Generate compelling digital content, including blog posts, social media updates, email newsletters, and multimedia content to support marketing objectives.• Manage SEO and SEM strategies to increase organic search visibility and website traffic.• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.• Implement and optimise email marketing campaigns to nurture leads and enhance customer retention.• Utilise web analytics tools to track and measure the effectiveness of digital marketing initiatives.• Stay current with industry trends and emerging digital marketing technologies to maintain a competitive edge.• Co-ordinate with external vendors and agencies to support digital marketing efforts and achieve campaign objectives.

• Responsible for managing monthly paid media budgets, reporting on lead generation and conversion KPIs.• Focus on delivering effective ROAS through digital marketing activities.• Setup of stock market and crypto masterclass webinars for new audiences, converting attendees to paid membership.• Producing a regular monthly ad refresh schedule in content and copy, creation and testing of dedicated landing pages.• Reporting directly to CEO for all acquisition activities and marketing efforts as a Head of Department.• Management of external digital agency for paid media advertising, as well as a designer and in-house videographer.• Co-ordination with Sales Manager for paid media customer feedback at point of sale for new ad targeting.• Working directly alongside CEO to plan and implement scalable business practices for growth and development.• Undertaken company investment education courses through e-learning and real-world trading, from a client perspective.

• Presented at the Anytime Fitness UK Conference 2018 to an audience of 200+ gym franchise owners, staff and suppliers on digital marketing, and led a Digital Advertising breakout session at the 2019 Conference. • AF UK Marketing team won Best Franchisee Marketing Support award at the Franchise Marketing Awards 2019.• Responsible for creating first working solution in allowing franchisees and clubs access to their own Analytics data and Conversion tracking online.• Project managed embedded and system-integrated lead generation forms on local gym webpages.• Management of Anytime Fitness social media channels, development of digital strategy and multi-site page management.• Creating and analysing online national paid media campaigns using Google Ads PPC, Facebook Ads Manager and Instagram Ads with close budget management. • Leading PPC, social media and digital marketing training sessions for the company, in person, over the phone and via monthly webinar sessions (attended by 15+ people at a time).• Marketing Representative on the GDPR Team, assisting in the overseeing of new EU data regulation practices (May 2018) within the company and helping to deliver relevant staff training. • Reviewing and enhancing the Anytime Fitness UK website content, customer journeys and monthly KPI reporting through online conversion tracking, page optimisation and analytics. • Reviewing CRM processes and email campaigns, editing HTML templates and segmenting member data lists.• Performing paid media reviews for franchise gym’s digital activity, creating recommendations on a per-club basis.• Publication photography, overseeing photoshoots and filming, editing video content.• Using and updating Microsoft Dynamics CRM, assisting in setup of club’s local landing pages and online listings. • Managing LinkedIn company page and posting job vacancies in paid recruitment campaigns.• Working alongside US Development team for website feature improvements and usability testing.

• Managed, updated and re-ordered marketing literature including brochures, invitations and other printed materials.• Responsible for increasing brand awareness and exposure opportunities, managing relationship with PR agency.• Liaised with heads of departments to ensured website content is up-to-date, adapted copy for purpose. • Co-ordinated content and produced weekly staff newsletter covering all areas of business. • Organised all aspects of engaging learning events for medical professionals at the state-of-the-art private healthcare facility, promoting consultant specialties, GP, dental, aesthetic and imaging services.

• Responsible for the scheduling and organisation of marketing for the Academic Department, with over 400 educational, public and specialist medical meetings a year.• Reported monthly on KPIs of mailing campaigns, including bookings and revenue targets.• Worked with in-house designers and external printers to ensure timely production of print-based marketing material.• Sourced and purchasing data for mailing campaigns.• Proof-read and standardised copy across email campaigns for continual professional development meetings.• Trained new staff in email marketing and design tools such as Silverpop and Netprint.• Marketing content creation including events photography and video production.• Managed formatting, brand development and printing of yearly ‘Diary of Events’ promoting educational programme. • Created RSM’s largest dynamic content email campaign, generating highest revenue from single RSM events email.

• Edited and adapted HTML marketing email templates using Adobe Dreamweaver, scheduling using Silverpop Engage. • Outreach to healthcare organisations for relationship building and networking opportunities.• Developed social media strategy on Facebook, Twitter, Google+, LinkedIn, YouTube and other channels. • Developed online communication and digital presence with KPI reporting. • Management, optimisation and analysis of Google PPC AdWords campaigns and reporting on actions.• Used Iris Integra CRM to run queries and extract customer data for marketing.

• Scheduled and implemented daily, weekly and monthly email marketing campaigns to member and non-member mailing lists.• Conference display stand activity, implementing new design and improving image.• Event, interior and portrait photography, directing camera crews and conducting live interviews for promotional video content.

• PR copywriting, e-marketing newsletter creation and distribution across databases using Mailchimp. • Social media management to attract and engage users and potential customers of products.• Image creation for online media, assisting in photographic product and model shoots.• Video production and editing for online marketing.

• Undertaking layout design of Essex & Kent magazine content in monthly issues with Adobe InDesign. • Inserting & standardising copy submitted from a number of editors, titling editorials and proofing copy.• Sourcing suitable imagery for editorials, meta-tagging & batch-editing photography with Adobe Photoshop & Lightroom.• Visiting buisnesses & venues for advertisement photography shoots.• Working to strict deadlines within print schedules.

• Photography for events, weddings, products, portrait, interior & automotive for online & printed publication in both private and corporate environments.• Live photo-booth & photo-wall interaction with prints.• Video production for clients, managing & delivery of video content from initial concept through to final edit for web streaming.• Re-touching of photos on-demand & adaption of video content, encoding & compression.• Creation & management of own website through Flash & HTML5 for online portfolio hosting. • YouTube Channel hits from own generated content with over 40,000 views.• All equipment self-owned, including professional DSLR cameras, HD video camera, Rode microphones & Mac edit suite.

• Live poker tournament photography specifically for social media sharing leading to active user involvement with real-time interaction & forum embedding. • Filming, editing & uploading video content for media sharing on-location to video servers & social media pages.

• Photography gift concession stand client interaction, sales & undertaking photography with DSLR cameras. • Editing & manipulation of images on Mac OS in Adobe Photoshop for print.• Production of photography novelty gifts, multi-tasking essential.• Spotting buying patterns & trends within customer purchases for sales reports.

• Two-month internship as member of Ad Operations Team. • Managing client video campaigns through ad-serving technologies, tracking content with PPC statistics, reporting impressions & charting against expected delivery targets in Microsoft Powerpoint.• Analysing potential bloggers & websites for contextual targeting of rich media placements, creating custom lists of such sites through content & keywords, whilst performing outreach through email correspondence.• Managing & de-duplicating the Viral Video Chart charting trending media content over the Internet. • Front desk administration, visitor greeting & general office management.