David Itzcovitz Email & Phone Number

Hatfield, GB

• Drive website conversion rate optimisation (CRO) initiatives to enhance user experience and maximise lead generation and policy sales.
• Develop and manage comprehensive digital marketing strategies to drive brand awareness and customer engagement.
• Oversee and analyse digital reporting metrics, providing actionable insights to improve marketing performance.
• Plan and execute paid media acquisition campaigns across various channels including Google Ads, social media, and display advertising.
• Generate compelling digital content, including blog posts, social media updates, email newsletters, and multimedia content to support marketing objectives.
• Manage SEO and SEM strategies to increase organic search visibility and website traffic.

Borehamwood, England, GB

• Responsible for managing monthly paid media budgets, reporting on lead generation and conversion KPIs.
• Focus on delivering effective ROAS through digital marketing activities.
• Setup of stock market and crypto masterclass webinars for new audiences, converting attendees to paid membership.
• Producing a regular monthly ad refresh schedule in content and copy, creation and testing of dedicated landing pages.
• Reporting directly to CEO for all acquisition activities and marketing efforts as a Head of Department.
• Management of external digital agency for paid media advertising, as well as a designer and in-house videographer.

Watford, GB

• Presented at the Anytime Fitness UK Conference 2018 to an audience of 200+ gym franchise owners, staff and suppliers on digital marketing, and led a Digital Advertising breakout session at the 2019 Conference.
• AF UK Marketing team won Best Franchisee Marketing Support award at the Franchise Marketing Awards 2019.
• Responsible for creating first working solution in allowing franchisees and clubs access to their own Analytics data and Conversion tracking online.
• Project managed embedded and system-integrated lead generation forms on local gym webpages.
• Management of Anytime Fitness social media channels, development of digital strategy and multi-site page management.
• Creating and analysing online national paid media campaigns using Google Ads PPC, Facebook Ads Manager and Instagram Ads with close budget management.

Hemel Hempstead, Hertfordshire, GB

• Managed, updated and re-ordered marketing literature including brochures, invitations and other printed materials.
• Responsible for increasing brand awareness and exposure opportunities, managing relationship with PR agency.
• Liaised with heads of departments to ensured website content is up-to-date, adapted copy for purpose.
• Co-ordinated content and produced weekly staff newsletter covering all areas of business.
• Organised all aspects of engaging learning events for medical professionals at the state-of-the-art private healthcare facility, promoting consultant specialties, GP, dental, aesthetic and imaging services.

London, GB

• Responsible for the scheduling and organisation of marketing for the Academic Department, with over 400 educational, public and specialist medical meetings a year.
• Reported monthly on KPIs of mailing campaigns, including bookings and revenue targets.
• Worked with in-house designers and external printers to ensure timely production of print-based marketing material.
• Sourced and purchasing data for mailing campaigns.
• Proof-read and standardised copy across email campaigns for continual professional development meetings.
• Trained new staff in email marketing and design tools such as Silverpop and Netprint.

London, GB

• Edited and adapted HTML marketing email templates using Adobe Dreamweaver, scheduling using Silverpop Engage.
• Outreach to healthcare organisations for relationship building and networking opportunities.
• Developed social media strategy on Facebook, Twitter, Google+, LinkedIn, YouTube and other channels.
• Developed online communication and digital presence with KPI reporting.
• Management, optimisation and analysis of Google PPC AdWords campaigns and reporting on actions.
• Used Iris Integra CRM to run queries and extract customer data for marketing.

London, GB

• Scheduled and implemented daily, weekly and monthly email marketing campaigns to member and non-member mailing lists.
• Conference display stand activity, implementing new design and improving image.
• Event, interior and portrait photography, directing camera crews and conducting live interviews for promotional video content.

Swiss Cottage, England, GB

• PR copywriting, e-marketing newsletter creation and distribution across databases using Mailchimp.
• Social media management to attract and engage users and potential customers of products.
• Image creation for online media, assisting in photographic product and model shoots.
• Video production and editing for online marketing.

• Undertaking layout design of Essex & Kent magazine content in monthly issues with Adobe InDesign.
• Inserting & standardising copy submitted from a number of editors, titling editorials and proofing copy.
• Sourcing suitable imagery for editorials, meta-tagging & batch-editing photography with Adobe Photoshop & Lightroom.
• Visiting buisnesses & venues for advertisement photography shoots.
• Working to strict deadlines within print schedules.

• Photography for events, weddings, products, portrait, interior & automotive for online & printed publication in both private and corporate environments.
• Live photo-booth & photo-wall interaction with prints.
• Video production for clients, managing & delivery of video content from initial concept through to final edit for web streaming.
• Re-touching of photos on-demand & adaption of video content, encoding & compression.
• Creation & management of own website through Flash & HTML5 for online portfolio hosting.
• YouTube Channel hits from own generated content with over 40,000 views.

• Live poker tournament photography specifically for social media sharing leading to active user involvement with real-time interaction & forum embedding.
• Filming, editing & uploading video content for media sharing on-location to video servers & social media pages.

GB

• Photography gift concession stand client interaction, sales & undertaking photography with DSLR cameras.
• Editing & manipulation of images on Mac OS in Adobe Photoshop for print.
• Production of photography novelty gifts, multi-tasking essential.
• Spotting buying patterns & trends within customer purchases for sales reports.

London, GB

• Two-month internship as member of Ad Operations Team.
• Managing client video campaigns through ad-serving technologies, tracking content with PPC statistics, reporting impressions & charting against expected delivery targets in Microsoft Powerpoint.
• Analysing potential bloggers & websites for contextual targeting of rich media placements, creating custom lists of such sites through content & keywords, whilst performing outreach through email correspondence.
• Managing & de-duplicating the Viral Video Chart charting trending media content over the Internet.
• Front desk administration, visitor greeting & general office management.

Master Of Arts (M.A.), Arts & Media Practice

Bachelor Of Arts (B.A.), Contemporary Media Practice

English, Photography, Film Studies

Education record