Launched voice of the customer research that influenced priorities and recommendations for key initiatives across the firm.• Pioneered first of its kind design experience partnership where research was the lynchpin guiding product and experience recommendations for Account Opening which has led to decreases in complaints and additional revenue.• Used co-creation to develop a new promo tracking product, resolving a significant customer journey pain point.• Developed State of the Customer study that uncovered macro and consumer trends to drive a customer-led strategic approach for enhancing experiences across branches, digital, and cards.• Transformed message and value proposition creation process by introducing customer-centric approaches.• Established VOE best practices improving overall the experience of over 200 Customer Experience teammates.• Automated and redefined competitive intelligence practice for the whole firm that super served 300+ Citi colleagues.• Built best practices manual for research organization for data governance, compliance, and fraud control.

The intersection of AI and consumer engagement has long been an area of interest for me and I’m looking forward to informing how we leverage this powerful technology in the #measurement and #advertising space.

Built Consumer Insights global infrastructure and team from scratch within a complex and evolving organization to help inform global Sales and Marketing. • Developed consumer insights and data-led strategies and solutions in the Auto, CPG, E-comm, Entertainment, Financial Services, Gaming, Retail, and Travel sectors leaning.• Managed a global team of researchers, data scientists, and engineers who created actionable global insights tools that influenced 1000’s of businesses worldwide.• Built collaborative and extensive cross-functional relationships across Marketing, Sales, and Product to develop solutions planning per vertical informed by data and insights.• Represented Facebook, delivering strategy and thought leadership on how to build a modern brand to CMO’s.• Worked with data science, legal, marketing and comms to develop framework and guidelines on data governance.• Delivered impact through sharing research with 100’s of C-suite executives and thought leaders.• Attributed to millions of dollars in revenue through consumer insights driven solutions to Fortune 100 clients.• Influenced the production of tools on Instagram and Facebook through Path to Purchase analyses.• Shaped strategic brand positioning for Meta shared at the largest advertiser events including Newfronts and AdWeek.

• Developed consumer insights and data-led perspectives around “Let’s Grow Electric” – accelerating consumer demand, “Overcoming the Diversity Gap in Mobile Gaming”, “Shopping in the Metaverse”, and “How to Build Customer Relationships with Loyalty Marketing” – in partnership with GroupM.• Rebuilt legal, marketing and data comms framework and guidelines on how to share internal data more easily with external parties post Cambridge Analytica which resulted in an increase in perceptions of insights by our clients.

Directed a team of Ad Sales Researchers tasked with supporting national sellers and re-inventing cross-platform approach to research.• Formed leadership group along with the CTO to create meaningful changes to advertising reporting, product development, and measurement standards.• Established Thought Leadership practice for CNN featured in INC and B&C.• Created COE’s for ad product testing, digital currency standardization (Turner-wide standards on Viewability) and experimental cross-platform ad effectiveness.• Developed working group to determine mobile monetization strategies.

- Lead team of researchers tasked with creating innovative stories that display industry expertise in mobile, video, native, and social that we share with press, clients, and at industry conferences - Shared the power of premium environments to 40+ clients and at Ad Week - Presented our App Lifecycle study to 1k app developers at 2016 Mobile Developer Conference - Delivered our vision of the future of mobile at an annual Razorfish summit- Drive over $250M worth of business through research partnerships with both agencies and clients - Led Yahoo’s largest agency research partnership through global moms initiative with SMG that was published in Ad Age and presented at the Cannes Lyons Advertising Festival - Fueled marketing plans for Hain Celestial that was celebrated at M2Moms conference - Shared with 75 executives from brands like Kraft, Coca-Cola, Walmart, Quaker, and P&G- Inspire and inform content creation through original research for News, Sports, and Lifestyle sites - Deflategate on Sports, Digital Democracy in News, and Body Positivity on Health, #noshameparenting on Yahoo Parenting - Leverage data analytics, qualitative, biometrics, and other innovative methodologies - Delivered data analytics and biometric research to talk about the new media landscape - Supplied video insights promoting cross-device advertising as a solution for brands - Produced creative best practices series including for Native and Video ad formats- Managed media research team supporting sales, editorial, engineering, and marketing major Yahoo Properties: Sports, News, Finance, Fantasy, Video, and Entertainment- Contributed to editorial and product strategy through white-space research around audiences delivered to over 6,000 Yahoo employees and executives- Created Yahoo’s research panel: with 25K consumers driving $50M+ in incremental revenue by providing custom research studies for brands like Ford, J&J, Bank of America, etc.

- Established new Consumer Insights group in Digital Ad Sales Team focusing on cutting edge technologies and emerging trends working with leadership in Marketing, Ad Sales, and Viacom.- Presented multiple research studies including Community management best practices and breakthrough social media research at MRE conference and ARF Measurement conference.- Launched MTVN online community, and executed 80 studies+ and 40 moderated discussion forums in a one year span on behalf of over 30 different clients.- Setup and manage in-house MTV Networks usability lab meant to test new and innovative ad units in the digital space.- Oversaw and implemented new ad effectiveness process while training ad sales team on compliance.- Instituted new research training manual and trained ad sales org on syndicated research sources. - Part of MTV Network’s Social Media corporate task-force helping to guide our corporate strategy.

- Established TVGuide.com research department to support media, market, and sales research needs.- Increased ad sales revenue by providing panel data as added value for new business partners.- Wrote, programmed, and analyzed surveys for various contingents within TVGuide.com including questionnaires about online video consumption on our site and others.- Audited internal web metrics tool, and product managed the implementation of Omniture.- Supported sales staff in Los Angeles, Chicago, and New York in over 75 pitches by writing and presenting research decks.- Moderated usability tests for new and existing products with product teams.- Served as research liaison for the mobile unit by supplying relevant intelligence.

- Managed all market research initiatives including: proprietary MLB panel, brand evaluation, segmentation, and ad effectiveness.- Produced a measure to value in-program enhancements during MLB telecasts.- Developed and presented sponsorship pitches with potential and existing partners detailing the qualitative and quantitative relationship between Major League Baseball and their brand.- Originated MLB community of 25,000 fans and managed recruitment, survey writing, analyses, and presentation of results to the commissioner and president of MLB.

- Supported a team of 50 planners and upper management on research, new business, and strategy.- Project managed various assignments including: ‘The Consumer Takes Control’ that was highlighted in the keynote address of the 2004 ARF Conference.

- Key consultant for clients in the implementation of OMD’s worldwide strategic planning process - Estimated national program performance, on an upfront and scatter basis, for broadcast programs.