Guided by our mission to assure the safety and resiliency of children by strengthening families and their communities, Home Start, Inc., a non-profit child abuse prevention and treatment agency, has strengthened and developed San Diego’s families and communities since 1972.Our vision is for every child to have a safe, stable, and nurturing home.To effectively prevent and treat child abuse, Home Start addresses the conditions that can contribute to risky or abusive situations – poverty, unsafe neighborhoods, lack of affordable housing, and unemployment - while concurrently addressing individual self-sufficiency and emotional needs.

Senior Helpers specializes in providing professional caregivers to come into the homes of our clients & assist them with maintaining their independence. Our diversified set of practice areas include: -- Private duty “one-on-one” care -- PACE in-home care staffing -- Adult day health center (ADHC) staffing -- Veterans Administration (VA) staffing for home & community-based servicesWe partner with a range of organizations in the healthcare continuum, including: -- Home health, hospice & palliative care -- Assisted living & memory care -- Skilled nursing & rehabilitation -- PACE, VA & other providers of home/community-based services -- Medicare Advantage (MA) plans -- Geriatric care managers -- Durable medical equipment providersBased on 15+ years of research, our LIFE Profile is a comprehensive assessment that identifies 144 risks & reviews 5 key factors most important for successful aging: -- Safety -- Independence -- Medical Condition Management -- Burden of Care -- Quality of LifeMEMORY CARE We're widely-known for our memory care programming. Our Senior Gems program is a unique method to provide effective strategies to support a senior - for everything from normal aging through late stage dementia. Our classification system allows us to: -- Identify the characteristics of different stages of dementia -- Understand what a person can still do -- Use specific strategies based on “gem level” -- Create the best plan for long term careRESPECTED IN THE COMMUNITY: As an advocate for the elderly & their families, I am a frequent contributor to San Diego news programs, participant in professional panels & public speaker, where I discuss a wide range of topics in the area of aging & caregiving. I've had the distinct honor of serving as a public policy advisor to San Diego's Mayor & City Council, on issues related to the elderly in "America's Finest City."

I am proud to have served on the Board of Directors for The George G. Glenner Alzheimer's Family Centers (creator of Town Square), a non-profit provider of day programs in a family-like setting for adults affected by Alzheimer’s Disease and other forms of memory impairment, as well as support services for people who care for those with memory impairment.I was elected Chair of the Board of Directors in April 2014. As Board Chair, I helped lead the team that designed and constructed the world-renowned Town Square Chula Vista, a ground-breaking program inside a "mini 1950's-style town" that provides engaging activities for people with Alzheimer's and other forms of dementia. We successfully conducted a multi-million dollar capital campaign, and I helped forge a national strategic alliance that has resulted in more than 15 Town Square locations being constructed around the United States. As a Board member, I also provided direction in areas related to budgeting and finance, fundraising and donor cultivation, branding, community outreach, community partnerships, and governance of the organization.

ACCION San Diego creates increased income and access to jobs for low-to-moderate income, self-employed people by providing small loans and business support services. Our organization has loaned over $15 million to local entrepreneurs.The organization's client base reflects our community's rich diversity; approximately 68% of ACCION San Diego borrowers identify as part of an ethnic minority group, and 42% of our clients are women. Since the beginning of 2007, I was involved with the Technical Assistance Program, which provides volunteers who are available on an on-call basis to assist clients with technical aspects of running their businesses, from basic accounting to website design. In my capacity as a Board member, I chaired the Technical Assistance Committee, which recruits and works with volunteers who have technical skills (such as accounting, QuickBooks, and web site design) and the ability to mentor the organization's clients. I also served as a member of the Governance Committee.

The purpose of the Mission Hills Business Improvement District (BID) is to enhance the growth and improvement of Mission Hills businesses, create partnerships between business and property owners that promote economic revitalization in the community, and to administer business and property owner assessment districts under contract with the City of San Diego. As Treasurer of the board of directors, I also served on the Executive Committee. I chaired the Bylaws Committee, was chair of the Economic Development Committee, and was Vice Chair of the Board.In 2012, and again in 2013, the San Diego City Council awarded me a commendation to recognize my commitment to improving the quality of life in San Diego.Among the accomplishments of the BID during my tenure are: * Creation of a weekly Farmers Market, which makes fresh, locally-grown produce available to residents. * Removal of parking meters from sidewalks, to make the area more accessible to pedestrians, and people with wheelchairs & walkers. * Approval from the San Diego City Council for creation of a monument and ADA-compliant crosswalk, to make the gateway into Mission Hills more beautiful and accessible to handicapped and elderly people. * Creation of street fairs and community activities, which have been widely attended and have contributed to a greater sense of community in Mission Hills.

Nominated by the former Mayor of San Diego Jerry Sanders, and confirmed by the San Diego City Council, to serve in an advisory capacity to the Mayor and City Council. My responsibilities included: * Advising the Mayor and City Council on policy and issues relating to transportation, security at home, improved intergenerational interaction, meal delivery, housing, improved City-County cooperation, and other issues. * Making recommendations for improving communications between seniors and City government. * Reviewing City employment policies for seniors. * Advising on relevant issues and formation of laws, policies, or procedures which may affect seniors. * Reporting annually to the Mayor and Council on the “State of the Seniors” within the City of San Diego.

The Uptown Community Parking District is chartered with enhancing and revitalizing the public, commercial, and residential areas of the Uptown area of San Diego. The organization coordinates, manages, and resolves parking and traffic issues within the district - enhancing the quality of life in the neighborhoods that make up the area. The organization helps administer a pipeline of more than $5 million in public projects, under contract with the City of San Diego.As a member of the Board of Directors of the Mission Hills Business Improvement District, I represented the Mission Hills community on the Uptown Community Parking District's Board. As a Board member of the UCPD, I chaired the Bylaws Committee.

SCRC has been providing services to caregivers in San Diego and Imperial County since 1987. They are a private, independent non-profit agency and most services are free of charge. Anyone living in San Diego or Imperial County caring for an adult with a cognitive impairing condition that occurred after the age of 18, or someone age 60 years or older in need of assistance with activities of daily living, is eligible for services.As a board member, I co-chaired the Marketing Committee, which generates increased awareness of the organization's services and its impact on the community, among potential clients, centers of influence and supporters.

* As member of management team, I oversaw operations, marketing, finance and accounting; held charter for improving operational effectiveness, expanding market presence & delivery capability, and accelerating revenue & profit growth. * Managed operations for multiple lines of business and practice areas - positively impacting $5 million+ in revenue. * Created a value-added software as a service (SaaS) and hardware solution for sale into highly regulated industries - resulting in high-margin (40%+), recurring revenue streams, and creating a powerful market differentiator in an otherwise commoditized, transaction-based marketplace. * Developed, managed and implemented business processes & controls to maximize sales resources & profitability. * Held P&L management responsibility, budgeting, forecasting, consolidated reporting. * Oversaw deal flow (pricing, contract negotiation, resource allocation, project management), for transactions of up to $2 million. * Oversaw lead generation and customer acquisition. * Identified opportunities for increased sales through improved deployment of the sales force. Expand geographic “foot print” and delivery capability via partnerships with IBM, Oracle and Microsoft.

Oversaw sales & services operations for a developer of complex healthcare software and software as a service (SaaS). Product line included practice management, electronic health records, electronic data interchange, revenue cycle management and business process management. Managed direct sales, oversaw channel sales & managed service delivery/professional services team. * Developed go-to-market plan, channel & partner recruiting strategy. * Managed direct reports & 50+ channel partners. * Held P&L management responsibility, developed/managed operating budgets, forecasts, business plans & financials. * Drove increases in revenue & profit in 6 of 7 years. Grew revenue 7x faster than #1 player. * Developed direct & channel action plans to capture market share and managed progress toward attainment. * Managed strategic market position & re-aligned efforts to focus on market niches that were more profitable, had recurring revenue streams, closed deals faster & better matched client's needs to existing product specifications. * Executed programs, tools, incentives & resources for channel growth through motivation, education & performance management. * Made joint customer calls in support of channel.

Turned around an under-performing inside sales team, for a developer of software for accounting, legal and banking industries. Efforts culminated in the acquisition of firm by CCH, a business unit of Wolters-Kluwer – a leading global information services company. Post-acquisition, oversaw sales force of 50+, generating sales of CCH software & tax publications throughout the US. * Exceeded forecasts for three consecutive years. * Hired, trained, monitored, developed, evaluated and motivated sales team. * Increased accountability in each sales territory, by developing management processes, metrics and reports. * Developed action plans to capture market share against competition. * Grew new account revenue by 55% annually for two consecutive years. * Shortened sales cycle by 50%, and increased average transaction size 35% * Established quarterly and annual sales forecasts – detailing forecasted revenue by market segment, geographic territory and individual sales rep.

Oversaw sales and operations for a start-up developer of educational software. * Developed and implemented pricing and market positioning strategies for the mass market. * Performed detailed analyses of customers, channels, markets and competitors. * Oversaw sales to more than 800 retail locations, by established distribution channels through leading software distributors (Tech Data, Kenfil, Software Resource) * Key US retail accounts included CompUSA, Egghead, Electronics Boutique, Wal-Mart and Computer City. * Cultivated secondary channels such as catalogs and independent dealers. * Increased units shipped by more than 200% in 12 months; product was a Top Five best-seller in category.