David Jackiewicz Email & Phone Number

Saranac, Michigan, United States

Creative Marketing and Design Supporto Create and maintain the company’s brand guidelines documents and associated materialso Manage Social media and digital channel communicationso Manage the design and development of promotional materials, internal and externalo Create new content including photos and videosEmployee Engagement Center Supporto Oversee the operation of the company brand store and associated activitieso Create and drive execution of internal team support needso Provide creative direction on merchandising activitiesEvent Supporto Create and support the promotion and awareness of eventso Oversee the scheduling, coordination, implementation, execution of customer, community, and company events to stay within the company’s guidelinesCreate and manage the budget associated with Marketing activities

As an instructor at Kellogg Community College I teach Interpersonal Communication and Public Speaking courses designed to make students better face-to-face and mediated communicators, as well as instill in students a strong sense of media/information literacy.

Grand Rapids, Michigan, United States

My responsibilities at Meritage include:• Creating, implementing and evaluating marketing strategies for Wendy’s programs and our casual dining concepts.• Designing recruitment ad campaigns and collateral to organizational development team for Meritage Wendy’s brand. • Copywriting: press releases, collateral, website content, e-campaigns and feature stories.• Owning the design, development, and use of marketing mediums for Wendy’s programs and casual dining.• Supporting new sales driving initiatives – i.e. mobile ordering.• Creating and owning the brand voice and image for each casual dining concept.• Driving cross functional department plans related to marketing focused initiatives.• Owning marketing plans and budget.

Greater Grand Rapids, Michigan Area

My responsibilities at Granger Group included:• Directing three-person marketing team toward the integration of company branding strategy across all media.• Copywriting: press releases, client presentations, collateral, website content, e-campaigns, prepared remarks and feature stories.• Leading Digital, Print, Billboard, Broadcast and Radio advertising initiatives as well as property and project signage creation.• Standardizing and streamlining procedures, portal orders, templates and forms for Granger Group Corporate and six First & Main communities.• Managing marketing project deliverables and timelines and prepare responses to RFPs.• Graphic designing for digital ads, promotional products and print collateral including brochures, flyers, postcards, and other company literature.• Leading all PR activities, coordinate media interviews, create story pitches and respond to media inquiries.

My responsibilities at Van Andel Institute included:• Researching, writing and disseminating media advisories, news releases, fact sheets, bios, prepared remarks, feature stories, calendar announcements and story pitches to media outlets.• Drafting web content, advertising materials and articles for the annual report and Highlights of Hope.• Developing and enhancing relationships with media representatives. • Responding to media inquiries and making appropriate arrangements for interviews with VAI staff.• Monitoring media activity and placements related to VAI and issues affecting the research industry.• Supporting daily public relations activities, such as updating media lists, writing and distributing press materials and distributing media clips and coverage reports.• Supporting events and providing on-site staff support. • Assisting internal departments with communications related projects, ensuring the maintenance and consistency of VAI's brand and message.

My responsibilities at ICCF included:• Drafting and executing marketing plans with deliverables, timelines and formal tracking processes.• Website management via WordPress alongside web analytics tracking/reporting.• Graphic designing of event literature, signage, invitations, registration material and programs.• Writing newsletter copy, news releases, media advisories and thank you letters.• Client/Event Photography.• Social media management.• Event planning - Concert Series, Gala, Panel Discussions, Receptions.

My responsibilities at SP included:• Redesigning the entire line of organizational spec sheets, equipment literature and promotional catalogs for direct mail campaigns. • Writing and distributing news releases, product features, media advisories and newsletters.• Training and debriefing company president on media interviews and conferences.• Maintain both software and cloud-based CRM system. • Initiating, validating and tracking metrics for multimedia-infused communication campaigns. • Shooting and editing video of on-site equipment installation, machine operation and service procedures. • Coordinating electronic and print media buying/advertising initiatives including ROI analysis.• Upgrading and maintaining web content including integrated text/images via CMS and SEO.• Managing and executing content on major social media platforms.

• Oversaw scholarly manuscript submissions through the editorial review process to publication.• Produced and disseminated news release information, online newsletters and database updates to universities & news outlets nationwide.• Communicated journal objectives to diverse groups of national and international scholars.• Developed expertise in digital data gathering techniques, including tracking metrics for news releases via blog thread responses and community participation.

Facilitated in-depth understanding of complex communication concepts including:• Public speaking• Information literacy• Media literacy• Critical thinking• Argumentation• Message designDesigned and presented a holistic learning experience to small (23 person) and large (170 person) seminars.

• Initiated and validated a multi-stage communication campaign.• Designed and launched communication initiatives alongside a multi-disciplinary group of clinical/non-clinical professionals.• Wrote copy for page/embedded keywords to improve SEO for Pharmaceutical and Laboratory Services sites.• Conducted research and worked with IT and other departments to develop a redesign concept for nursing site.• Communicated key organizational goals and values to several different audiences based on employee utilization and exit interview research.• Worked closely with in-house legal team, Marketing and Infection Control to communicate incoming mandatory vaccination policy.

• Structured advertisements and internal/external communications for community involvement initiatives. • Designed, wrote and update quarterly newsletter using Adobe Creative Suite.• Drafted and initiated a holistic communications plan.• Video recorded and edited interviews with stakeholders and incorporated clips into ASLC's YouTube channel.•Structured consumer-targeted advertisements intended to spark community involvement.• Designed surveys using Survey Monkey and Survey Select in order to analyze community stakeholder KSA’s.

Ms, Communication

Activities and Societies: Public Speaking Instructor, Graduate Teaching Assistant, Speech Lab Coordinator

Ba, Communication

Aa, English

Activities and Societies: Presidents Leadership Academy / Professional Tutor / Communications intern with the ASLC