*On Activation Innovation Team (current):-Innovating and optimizing Activation production process for Google Cloud's Marketo instance and Gather (saved time on multi-session event setup/flow by almost 100%)- Leading/managing RPA (Robotic Process Automation) projects with a team of developers to hyperscalemarketing systems and processes (80% time savings for Marketers on event metadata production)Directed Registration / Campaign Operations for Google Cloud Next 2024 (flagship event, managing attendee data of over 20k people, deemed a huge success)-Developing and running training / enablement programs (such as Self-Serve) for Activation Managers and Product Marketing Managers on our marketing technology tools and processes (Marketo, Gather,Cloudwords, etc.)-Creating solutions to complex problems in order to streamline our lead management and attributioninitiatives (incl. Global Nurture High Value Click Trigger, Bricks, Nurture Campaign Hierarchy Restructure)-Cross collaboration with various teams (Marketing Systems, Engineering, Activation, Web) to implement new features, integration enhancements, and best practices (such as Gather Session Global CampaignRouter)*Activation Manager -- On Global Public Sector Team-Helped our Product Marketing Managers launch effective online events and programs in the Higher Education & Government sectors-Activated end-to-end processes from deliverable planning / program intake to Marketo/SFDC builds & executions-Strategized and improved processes for the Activation team from segmentation and program setup to email governance

-Managed all aspects of marketing operations for the Silicon Valley-based company, and helped build a scalable marketing tech stack-Re-built and architected a new Marketo instance for Reputation.com, optimizing its lifecycle, lead source and scoring processes, SFDC sync, field management, and data hygeine.-Collaborated with sales operations, SDRs/AEs, marketing leadership, social and web teams to innovate upon our lead generation and demand generation structures, including paid social/ad programs-Oversaw, trained and mentored our Marketo users in North America and EMEA on Marketo program setup, campaign best practices, nurtures, reporting and more-Owned our integrations with tools and vendors incl. Salesforce, LeanData, ZoomInfo, BrightTALK, Bizzabo, Full Circle, and others

-As a Marketo power user/admin, building and maintaining the flow of data and operational processes for Avnet's complex global Marketo instance (14 partitions/workspaces)-Directing data migrations, custom integrations, program template builds, and workspace-dependent subscription centers-Training and mentoring of Avnet's marketing team of users in the Americas, APAC and EMEA regions on Marketo best practices, campaign builds, scoring, lead lifecycle, and more-Overseeing our APAC-Asia and APAC-Japan team's marketing automation and CRM processes and supporting them on everything from SFDC sync to data cleansing and MQL reporting-Working with inter-regional marketing leadership to devise innovative demand generation methods for Avnet's business needs-Collaborating with Marketo's solutions architects and their premier agencies to strategize highly complex data mapping-Helping connect Marketo/SFDC data with Adobe Analytics and SAP to build an e-commerce marketing dashboard and uncover marketing revenue

-Building and running end-to-end marketing campaigns in Marketo in order to help our customers, suppliers, and partners connect in a meaningful way.-Fostering marketing-sales alignment via custom lead scoring, customer life-cycle mapping and CRM sales insight -Collaborating with IT and marketing leadership (from both technical and high level standpoints) to transform our marketing automation into a globally compliant entity (incl. GDPR) and helping streamline our demand generation efforts into our Asia and Europe regions.-Researching, vetting, and partnering with data providers and procurement to roll out complex data hygiene projects.-Working with Marketo APIs, custom objects, and custom integrations to enhance/optimize our instance and data. -Supporting Avnet's Components, Integrated Solutions, and Supplier teams through innovative marketing strategies, A/B testing and personalization.-Creating and running lead nurtures for various campaigns including our Capabilities offerings (IoT, Design Services, Logistics, Supply Chain, Embedded Vision, Communities & Integrated Solutions).-Training our APAC and EMEA regions on Marketo setup and best practices

-Consulted and advised small, medium, and large businesses on their marketing strategies, including marketing automation, content development, lead gen, SEO and multimedia-Developed unique email marketing workflows, persona maps, and competitive analyses for both B2B and B2C clients-Presented game changing ideas to help companies illuminate their identity, enrich their message, amplify their voice, and spark brand advocacy

-Oversaw many aspects of clients' demand gen B2B campaigns (including national and international), from post-sales kick off to completion. Managed 5-6 campaigns at a time ($15k - $50k per mo/qtr accounts). -Worked with API portals to solidify transmission of bulk lead data to clients' instances of Marketo, Eloqua, Pardot, Hubspot and other MAPs-Ensured proper data hygiene for lead records and vetted Account-Based Marketing target lists -Utilized Salesforce for campaign management, communication, and execution for Marketplace and SaaS customers-Went above and beyond role with clients to ensure all lead data was scrubbed and QA'd per campaign specs, and delivered timely.-Collaborated between sales reps, publisher reps, and clients, to execute fruitful lead generation and close the loop.

-Served as liaison between existing publisher base, creative team, and client pool (often nurturing 20-30 campaigns at a time for accounts with monthly budgets ranging from $20k - $100k)-Developed and maintained online publisher relationships with hundreds of webmasters through consistent support, rock solid quality control and database management -Managed production calendars and ensured that trending quality content was distributed timely and efficiently

*Supervise QA and creative aspects of publisher/client article content, enhance and improve clarity, search-ability and uniqueness*Naturalize client link implementation, optimize resource links, check for coding errors, and create meaty, click-able headlines*Mentor editors, track progress of editing team through one-on-one sessions addressing individual issues, and coordinate continued progress with department manager*Assist Manager of Content with supervising team, giving presentations, co-running department meetings, internal and external client conference calls, and content strategy sessions*Manage efficiency and organization of article-publisher queue, project guidelines for particular clients, internal system communication, and editing/writing platforms and processes

*Helped sculpt the company's content department from the ground up, as the first content writer/strategist*Brainstormed, conceptualized and researched trending topics, and wrote blog posts and articles fit for client needs and publisher voices.*Edited and wrote hundreds of blog posts successfully placed on various publisher sites, including pieces I've written for Business2Community, AndySowards, WorldofDance, Fox33, and Memeburn, which was officially re-published on Yahoo News

*Fulfilled campaigns for Fortune 1000 clients, resulting in an increase of their search engine rankings *Formed new business partnerships with publishers and maintained existing ones.*Helped increased various health, travel, and auto clients' search result rankings for specific keywords up to page one on Google (often in the top 3-5 results), from pages 2, 3, and 4, in a matter of months, propelling their site and brands' overall value

-Collaborated and provided sonic brand messaging for Valley Metro, Paul Frank, SyFy Channel and other leading brands.-Produced & composed original tracks for Universal Music Publishing/Firstcom TV library music catalog -Composed and produced songs featured on television networks such as TNT, E!, MTV, ESPN, and Showtime -Collaborative producing, editing, mixing, sound design, writing and marketing with Grammy semi-finalist & Billboard-charting Dance producer/DJ Mickey Oliver, Grammy-nominated producer/composer Justin Bates, and jazz legend Mac Gollehon. Music/media collaboration and placement through various film/TV publishing/licensing companies, PR firms and ad agencies including:-R&R Partners (Valley Metro “Notes": composition/production/writing/conceptualization with client & firm)-The Regan Group (Paul Frank "Academy of Awesome" lifestyle branding: W Hotel event/Compilation)-FirstCom / Universal Music Publishing (Library music: ESPN, various cable TV)-Finegold Music (TNT's "Hawthorne") -Cord Worldwide (Cutting Edge Group): (SyFy Channel: "Defiance Trailer" Demo)-Liquid Assets TV ("Into The Drink" via Globosat TV)-Tinderbox Music (Showtime, E!, MTV, MTV.com)-NBA (NBA.com, Phoenix Suns Vs. Miami Heat broadcast)

-Maintained a progressive sales quota with service plans, features, handsets, accessories   -Utilized a self-crafted combination of sales methods to sell wireless service to new subscribers, renew customers with expired contracts, and optimize subscribers’ accounts - Used multiple web-based applications to serve customers’ needs-Ensured positive customer feedback through open-ended dialogue and personal interaction