Working across a roster of 50+ artists and their wider teams on the development of marketing initiatives & strategic planning around music releases and tour launches, as well as internal RLM programs to boost consumer awareness and aid in development of newer artists.Roster worked included:Alabama Shakes, Angelique Kidjo, BONES UK, Brittany Howard, Joy Williams, Katelyn Tarver, The Lone Bellow, Madison Cunningham, Moon Taxi, Rainbow Kitten Surprise, Rayland Baxter, The Secret Sisters, Valerie June, Zella Day

Campaigns worked with included: Julian Casablancas+The Voidz, The Script, James Arthur, Katelyn Tarver, James Vincent McMorrow, The Luck, Manic Street PreachersCorporate clients included Capitol Records, Roc Nation, New Community Mgmt, James Grant Group (now YM&U) and Sony Music-TEN Music Group.

Called on by the lead Executive Producer & President of Entertainment Programming at FremantleMedia North America to serve as the show’s centralized marketing lead and ensure cohesion across various teams including FOX, CAA, Simon Fuller/19 Entertainment and Ryan Seacrest Productions.- Oversaw a wide-reaching campaign to drive linear tune-in, digital engagement and overall excitement around one of the US’s most iconic and long-running music television shows.- Envisioned and led targeted content distribution strategy for carefully identified audience segments, as well as exploring potential for earned-media opportunities around premiere episodes.- Liaised with representatives for judges Jennifer Lopez, Harry Connick Jr and Keith Urban to encourage and leverage their participation in activity.- Negotiated and delivered deals with partners such as Westfield, Clear Channel & Cumulus.

Responsible for creating and overseeing the execution of innovative marketing plans for some of the legendary Columbia label's top-priority artists. The role involved commissioning, developing and approving all creative assets and advertising/promotional activity for artist campaigns. As the central point of contact for his roster of artists within the label, I co-ordinated with multiple areas of the business both internally and externally, including retailers, live promoters, booking agents, film/tv sync, radio, tv and press.Key Artist campaigns & successes:CALVIN HARRIS - Top 3 single chart positions for "Bounce" & "Feel So Close"KASABIAN - "West Ryder Pauper Lunatic Asylum" album - UK #1 chart debut + 2 x Platinum AwardLISSIE - "Catching A Tiger" album - Q Awards 2010 Breakthrough of the Year nomineeMILES KANE - "Colour Of The Trap" album MARK RONSON - "Record Collection" album