Responsible for digital experience and all marketing technology platforms and integrations to support multiple digital business products and their owners.- Lead the integration of team disciplines to achieve the successful execution of digital products. Teams include product, data analytics, customer and core data, full stack development/IT, project management, marketing, compliance, and third party technology providers.- lead the Content Management and Marketing Automation teams

Responsible to attain and sustain word-class performance and value within the marketing technology and digital experience disciplines, improve business productivity, and help realize digital transformation across the company. • Strategic ownership for marketing technologies – directing platforms and associated budgets• Oversee the strategy, design, development, operations, and maintenance of Martech solutions• Partner with business stakeholders, areas, cross-business groups, and IT to align on priorities and translate business vision into technology implementations and marketing programs to accelerate business goals• Led the global UX and Martech teams to design, execute and optimize customer experiences and digital tools in partnership with business stakeholders and other marketing functional leaders and teams• Deliver tech solutions that integrate, automate, scale, and evolve with customer & business expectations• Build implementation processes, change plans, and training to deploy new capabilities globally• Educate and embed compliance policies and data governance structure for data privacy & protection lawsTechnology Experience: Product Information Management (PIM), Hybris, Salsify | Digital Asset Management (DAM), Adobe Assets, Celum | CMS, Enterprise, Drupal, Wordpress | Web/Mobile App Development | Project Management, Agile Scrum, JIRA, Workfront, MS Teams | CRM, Salesforce | Email Automation, Eloqua, Marketo | Social Media, Sprinklr, SMS | Digital Metrics/Analytics, GA, Adobe Analytics | BI, Microsoft | Customer Data Platform (CDP), AEP, Tealium | Identity Management | AI/ML | Product Lifecycle Management (PLM), Enovia | ABM & Tag Mgmt., Tealium, Adobe Target | Ecommerce / Market Place, Mirakl | Vendor Management

Developed and executed Ecommerce Playbook that addressed E2E product content process gaps from creation to syndication. Worked with divisions to establish robust product content foundation.• Led and executed web content strategy and CMS platform migration• Developed and executed plan that generated content for 15000+ business group SKUs to transform 3M.com customer experience and effectiveness• Developed Global Product Content Strategy that spanned global and area cross functional teams, resources, and processes to streamline content creation and sharing globally by utilizing Base Variant content data model and Global Product Hierarchy (GPH)• Drove business group priorities for New SKU Create process to streamline the product content process to achieve single data entry and sources, and consistent user experience across all customer touch points• Led 3M.com “where to buy” Call To Action activations by portfolio and distributor prioritization with businesses. Created a turnkey solution managing channel partners and vendor throughout the process.

3M Electronics & Energy Business Group (EEBG), Austin TX • Responsible for Product Information Management (PIM) technology roadmap and utilization• Managed Digitization Team for Product Data migration to new PIM, product launches, and updates• Developed and secured business prioritization for Product Data Enhancement project to improve product content quality for 3M.com, channel syndication, and global SAP launch• Established Channel Syndication pilot and process for EEBG

• Directed the development, implementation, and success of all digital marketing technology for agency and agency clients. Activities included research and strategy, website, web application, and database design and development, system integrations, user experience, information architecture, e-commerce, social media, online media and promotions, landing pages, blogs, SEO/SEM, SMS, analytics, email marketing• Built the agency's digital marketing team, defining rolls, organizational structure, workflow processes and business procedures. Responsible for department P&L • Managed Martech vendors and deploymentsClients included but not limited to: 3M Company, Dell Computer, Honeywell, Subway (33+ markets), Aquatic Bath, City of San Antonio, and iKeyProject Highlights include: • Developed 3M Company online Channel Portals (Advertising Allowance and MDF programs) and managed them through several life cycles of requirements, integrations, technology platforms and 3M web standardsNon-3M • Envisioned and developed the technical strategy and platform capability for the Dell Computer Employee Purchase Program, an email marketing program. The program grew over 500 percent in less than 3 years and accounted for $75,000,000 dollars in revenue over a 5 year period. ROI was over 3000 percent and email deliverability to b2b users was well above industry standards.

Includes the Interactive Director duties above, plus:• Identified, defined, and implemented all IT processes and infrastructure including network, server, and desktop systems as well as Accounting, EDI, CRM, Digital Asset Management, and Project Management systems• Supported over 60 users performing software and desktop systems support• Evaluated and managed hardware and software implementations and vendors• Recruited and managed IT systems analysts

• Established and managed graphics team including best practice processes, procedures, and automation • Planned, built, and managed a digital asset management, tracking and distribution system for marketing, technical, and packaging documents for 3M Company• Represented 3M Divisions to 3M manufacturing facilities and packaging suppliers • Defined the workflow and agency integration of a 3M routing & approval tool for marketing materials