Dλvid Hөөd Email & Phone Number

Cupar, Gb

The Edinburgh Institute ™ is dedicated specifically to markedly improving the competitiveness of SMEs in Scotland.Members of the Institute 'gain and maintain' their competitive advantage, and 'survive and thrive'.In these competitive and challenging times, SMEs in Scotland need to focus on their single, best advantage and *create their own market* rather than simply existing as passengers or bystanders in their industry. It is all about collaboration with the customer and creating true value for real reward.Scotland and the SME deserves more. They deserve better. Their singular, best competitive advantage.

Glasgow, Gb

Responsible for development of the stakeholder community for Scotcoin - Scotland's new digital currency for fairness - through project management of the Scotcoin Academy ™, providing a knowledge base for Scotcoin and using digital currency.

Publishing 2015 by Cambridge Scholars Publishing, this exciting new journal will build on the new management science of 'Futurecast' - a term and series of works and processes that help an organisation properly predict, and shape, its future.David has worked with his colleague and friend, Prof. Luiz Moutinho in early stage development of Futurecast. Prof Moutinho is the Founder of Futurecast and is the Founding Editor of the new journal.

London, Greater London, Gb

At Glenshore, my role is to provide its clients with distinctive strategic advice on all competitive advantage aspects, in order to maximise outcomes for growth and exit transactions.Glenshore empowers outstanding business leaders and investors to pursue their vision and achieve corporate growth and exit ambitions through meaningful transactions.We are a new breed of international investment bankers who provide world-class, tailored transaction and strategic advisory services, specialising in mergers & acquisitions, capital raise, commercial & licensing, exit and spinoff deals.Our distinctive approach is underpinned by our team of highly regarded dealmakers and industry experts. We work with corporate, financial and governmental leaders and empower them to simultaneously maximise financial value and successfully bind with the right partners, holistically across traditional and technology sectors, and globally across continents.

This is the company set up to help develop a number of initiatives and innovations to improve marketing and business development thinking and practice.Torchbearer is acting as a pivotal company to foster discussion, debate and development, of *the* issue of competitive advantage and enhanced marketing and offer some real leadership and results. This has resulted in the production of 'Right, First Time'​ sustainable competitive advantage processes and policies that help the organisation get that offer right, from the outset. Initiated the Edinburgh Institute ™

CalSea is a new company, set up in the Scottish Highlands to farm seaweed; it has lofty ambitions to create a vibrant, sustainable and added-value seaweed sector in collaboration with partners. From a base in Oban, we plan to harness the power of the sea and coastal communities to farm this super natural produce, at a time when it is needed more than ever. Watch this space! http://caledonianseaweeds.com

The Journal of Creating Value publishes in-depth articles and papers that focus on Customer Value and Value Creation. For organizations, business schools and professionals, the bi-annual is a leading source of next-generation thinking and research in this success-generating field of 21st-century business practice.The journal provides insights and ideas to help readers lead the way in transforming their organizations to Customer-Value-led businesses. It addresses a broad range of topics to professionals so that they gain the customer-related savviness, adaptability and responsiveness to lead their market places into next forward-looking practices and achieve sustainable profitability.The Journal will help institutions, executives and business schools think beyond administration, efficiency and the profit motive alone. Rather, it aims to show why the primary responsibility of a company and an executive is Customer Value Creation and how, by achieving this, long-lasting success is generated for employees, partners, unions, suppliers, shareholders and society.

Edinburgh, Gb

Based at the Moffat Centre, working on new processes and systems to improve Competitiveness for SMEs. Founded Torchbearer Ltd.

A new global membership body, dedicated to a truly customer-centric view of commerce and the co-creation, development and delivery of value.Working with the Marketing & Branding Group of the CVCI; planning to be the CVCI's main contact in Scotland.

Manchester, Salford Quays, Gb

Creating and delivering a full Webinar series of Masterclasses, that combined as the 'Competitive SME' programme of 9 episodes, making up a full and complete path to competitiveness for the smaller firm.Working with TalkTalk Business, David is lead-Presenter, who along with his specialist Guest for each episode, provides key ingredients to success on several issues for SMEs, and all within about 20-30 minutes.Recorded Webinars and a list of upcoming and past episodes are available here:http://bit.ly/1zimTTE

Responsible for commercialisation models for Aqua's I.P.; licensing, total Proposition and competitive position within its markets.

London, Gb

Created the definitive, practical book for the small to medium sized business, to markedly improve its ability to develop and present its most competitive product or service to market.Covers many aspects of market-driven advantage (edge), updating and introducing new simple tools for the SME/SMB, and useful for anyone tasked with improving competitiveness and revenue.The book contains a simple, practical, but powerful, 7 Stage Process to Competitiveness, specifically for the smaller organisation.(Reviewed in the Cambridge Marketing Review)http://www.amazon.co.uk/Competitive-SME-Advantage-Excellence-Enterprises/dp/0749468505

London, Gb

The Marketing Manifesto' is a fresh and deep insight into the major underpinning challenges and opportunities for you and the role of marketing in your organisation. Additionally, it actually spells out precisely HOW the professional Marketer, and marketing, can resolve and exploit marketing issues. Publishing Q1/2013.A must-read for anyone that has a specific responsibility for delivery of value in a customer-facing, or income generating role.http://www.amazon.co.uk/Marketing-Manifesto-David-James-Hood/dp/0749468521ISBN-10 0749468521ISBN-13 9780749468521Reviews" The Marketing Manifesto demonstrates...exactly how to get the most out of marketing. Marketers need to be change agents, for example by putting the customer first, treating marketing as a pan company process, and keeping ahead of the curve in predicting future needs as an agent for the customer...A thoroughly good read and useful reference for marketers and managers..." -- Ray Perry, Executive Director of Brand, Profile and Marketing, Chartered Institute of Management Accountants (CIMA)"Hood's narrative is that marketers, by the nature of their role, sit on the edge of their organisation, concerning themselves with identifying and fulfilling the needs of the customer. However, almost all of their colleagues face inwards, concerning themselves with 'putting the organisation first' and tending to its needs. His manifesto lays down the challenge to turn that peripheral role into a strength, not a weakness, and to turn marketing's unique corporate position into something substantive. By reading this book, understanding the issues, and then acting on the advice, B2B marketers stand a real chance of doing so."(Reviewed in the Cambridge Marketing Review)

Undertaking continuous professional development structure and delivery for the Global Marketing Network membership organisation. Liaising with strategic partners to realise mutual ambitions for the Marketer and the marketing profession. Developing new, critical, content for marketing that addresses ongoing challenges and opportunities for the Marketer. Identified the THREE key areas for improving marketing as a template for organising future marketing thinking and delivery for professional marketing membership organisations and practice.Instrumental in forming the 'Global CMO magazine' (now part of Brand Quarterly magazine). Wrote the regular column 'The Marketing Manifesto' for Global CMO magazine.

Whilst part of the SEEP programme at the Waterford Institute of Technology in Ireland, David was Director of MyMarketingLife, a transitional professional marketer community dedicated to personal fulfilment for the Marketer, and Director of the marketing intellectual-property creation company Marketing Sans Frontières. Progressed work from his 'The Marketing Manifesto' book that offered the foundation to subsequent Right First Time principles, as a direct result of the 'mini-manifesto' that identified that organisations, and Marketing in particular, has too many options for product/service creation, improvement, delivery and promotion. That quest continues!Started groundwork for 'Competitive SME' - the book and subsequent 7 Stage simple but effective process to energise the smaller business and make it compete more effectively.

London, Greater London, Gb

Provided strategic and tactical marketing for the Scottish group of BMI hospitals; delivering rebranding and product development projects for specialist clinics and managing agency engagement.

Created and managed the interim 'The Marketing Leaders' group that endeavoured to uncover the most pressing challenges and opportunities for the professional marketer and marketing. Produced The Marketing Leaders periodical newsletter, bringing leading, key new thinking to the new marketing age 'post dotcom bubble', challenging the norms of marketing.Subsequently took a sabbatical and developed his key findings and concepts from his days with both The Marketing Leaders and earlier CIMTech Group member organisations, to create the definitive book for the professional marketer: 'The Marketing Manifesto' (http://tiny.cc/marketingmanifesto).

Maidenhead, Berkshire, Gb

Grew the CIM's Tech group from around 200 members to over 70,000 during his time as Vice and then Chair, of the only International branch of the Chartered Institute of Marketing.Created a new agenda to modernise marketing practice that included the new internet, eBusiness and IT related technologies and 'Managing Total Marketing' and the successful seminal new conference of the same name.

Providing managing consultancy services, including strategic planning, marketing planning, training / coaching, seminars and one-to-one mentoring. Focused mainly on tech-led companies. Developed the large CIMTech group whilst managing this tech-marketing consultancy, and leading the professional Marketer profession by bringing about a change to thinking in marketing, leading the CIM Tech group, and enhancing and updating the 'marketing mix' for the digital age.Created and delivered various training and advice through the Enterprise Network: Marketing (Scottish Enterprise Motherwell and Scottish Enterprise Monklands) and Tourism Marketing (Scottish Enterprise Clydesdale), and Expert Help (Glasgow Development Agency) enhancing digital and modern commerce.

Cranberry Township, Pennsylvania, Us

Marketing and Product Management for the personal electronic gas detection devices. Responsible for marketing and N.P.D. Worked with the world's largest safety products company, with branches around the globe and with development electronic engineers to develop next-generation products.

Metallurgy and finishing of Radar and other electronic components; process control, management and environmental / safety (work areas and personal) monitoring. Specialist surface technologies and coatings, plating and metal finishing; gained distinction in metal finishing from the Institute of Metal Finishing. Working to, and creating, new production and engineering quality standards and documented process systems.

Edinburgh, Gb

Diagnosis, laboratory testing, and antimicrobial intervention for microbiological pathogens. Worked primarily in clinical medical microbiology, but versed in virology, immunology, (histo)pathology, clinical / bio chemistry, blood transfusion, haematology, STDs, anatomy & physiology.

Pgd, Enterprise Development

Jonah Programme, Theory Of Constraints / Thinking Process

Pgd, International Marketing

Technicans Certificate In Metal Finishing, Plating And Materials Finishing

National Certificate, Medical Laboratory Sciences

Secondary / High School Education