David James Lennon Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Co-founded the national non-profit organisation working to create a cross-industry network for the LGBTQ+ community, artists and allies within British Music. Key activations Y1 included developing a live plot with partners to provide festival and show billing for developing talent, providing education and pride events to partner organisation members (BPI, MMF, AIM, The MU & UK Music), and the promotion of networking events to the wider industry cross recordings, live, publishing & ancilliary.

Stockholm

Led holistic international strategy from the early stages of artist development through to managing overarching marketing, sales and promotional plots for Universal Sweden’s frontline artists. This included managing key relationships with partners, agencies & press / radio / tv with a view to maximising artist visibility across promo, social, CRM and the wider digital space.

London, United Kingdom

Responsible for driving the Marketing function across select management clients, AMLOR (the Modest! publishing business), and Yucatan Records (folk acts & artist development). Working in tandem with artists, individual managers and labels, I advised on strategies to maximise audience growth and engagement, and managed the relationship with DSP and sales partners to amplify editorial and promotional exposure..

London

Led Pan-Euro digital strategy, creative development, marketing & advertising for First Access Entertainment’s roster of clients across management, publishing and new recordings. This included Label Manager duties where appropriate, managing all aspects of the prodution and distribution process from mastering through to artworking, delivery and pitching.

London, United Kingdom

London

Responsible for conceiving and implementing strategic, globally focussed digital marketing campaigns for Universal Music’s international priority artists, and the development, design and roll-out of digital creative assets (sites, microsites, mobile + social applications, interactive YouTube samplers & games) to support priority releases. Highlights include leading a Gen-Z CRM initiative for Polydor Records that increased open-rates to an incredible 78%, Development of Carly Rae Jepsen’s 8-Bit YouTube Game, No Doubt’s 3D Augmented Reality Campaign to support the release of ‘Push & Shove’ .

London

Variety of contract and freelance roles, from leading Online PR for One Direction (Hackford Jones/Syco) to UK Digital Marketing for NBC International Television Networks, and Social Marketing for the Sony Ericsson / Women’s Tennis Association’s brand partnership in 2011.Highlights include increasing social media base for NBC’s Syfy & Universal Channel UK by over 400% in 3 months and achieving fan subscription numbers of 960k+ on Sony Ericsson Tennis branded content.

Drove strategic planning and delivery of high-profile frontline digital, social & CRM campaigns across the Parlophone Records roster, including releases by Coldplay, Kylie Minogue, Pet Shop Boys, Blur and Lily Allen.Campaigns include: Kylie ‘Aphrodite’, ‘Live In New York’, ‘Boombox’ & ‘X’, Tinie Tempah ‘Pass Out’, Coldplay ‘Viva La Vida’ & ‘Prospekt’s March’, Pet Shop Boys ‘Yes’ & ‘Christmas’, Lily Allen ‘It’s Not Me, It’s You’, Blur ‘Live In Hyde Park’ & ‘No Distance Left To Run’, The Verve ‘Forth', Babyshambles ‘Oh! What A Lovely Tour’, Tom Jones ‘24 Hours’, Radiohead ‘The Best Of’.

London, United Kingdom

From 2004-2006 I was responsible for the digital marketing and creative strategy for UK artists, on a freelance basis for Independiente, Fierce Panda & Columbia Records.