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A creative problem-solver inspired by innovation and collaboration. Wired for business building. Versatile, strategic intrapreneurial executive with experience establishing and leading complex sales and marketing operations over multiple industries. Expertise focused on the development of operational integrity and efficiency in marketing, human resources, consulting, recruiting, business development, finance, licensing, community involvement, relational sales, networking, negotiations, strategic alliances, P&L responsibility, and client/employee retention. Techno-nerd. Serial early adopter. INFJ.
Plaid Moose Creative
View- Website:
- plaidmoosecreative.com
- Employees:
- 11
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Lead Strategist | Technologist | PhotographerPlaid Moose CreativeSaint Paul, Mn, Us -
Lead Strategist And TechnologistJavelin Mar 2021 - PresentGreater Minneapolis-St. Paul Area -
Director Of MarketingMarketwise Partners Jul 2020 - Jan 2021Lakeville, Minnesota, United StatesResponsible for the development of a strategic roadmap for marketing a fast-growing suburban real estate agency. Primary objective: to establish an online presence to position client top-of-mind in the South Metro communities of Minneapolis/St. Paul market, with geographic market expansion as a long-term goal. Developed in-house media production capabilities to include: interior/exterior photography, photo editing, 3D virtual tour captures and editing, aerial photography and editing… Show more Responsible for the development of a strategic roadmap for marketing a fast-growing suburban real estate agency. Primary objective: to establish an online presence to position client top-of-mind in the South Metro communities of Minneapolis/St. Paul market, with geographic market expansion as a long-term goal. Developed in-house media production capabilities to include: interior/exterior photography, photo editing, 3D virtual tour captures and editing, aerial photography and editing, and print media. Photo technologies: Bracketed HDR photography, Lightroom, Photoshop, Matterport Pro2 3D scans and editing, Zillow 3D Home, Ricoh Theta V 3D cameraCreated online marketing strategy to generate sphere of influence (SOI) growth across multiple platforms (web, Facebook, Instagram, LinkedIn, Google My Business). Full oversight of content creation. In the first 6 months, followers increased at an average of 28% per week. Engagement increased more than 100 fold under my direction, utilizing peak daypart posts with high relevance that yielded maximum engagement and follower growth. Hashtags were used strategically when appropriate to help drive engagement beyond the existing SOI.Increased web traffic and improved the company's domain authority to help move client up in Google's organic search results. Accomplished by closely monitoring daily web analytics, capitalizing on the most timely and productive keywords, improving website load speed, establishing internal links and backlinks, improving user page views, average time per visit, and bounce rate. Show less
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Director Of Community And Business DevelopmentVivo Kitchen Oct 2016 - May 2020Apple Valley, MnTop tier leader in a Servant Leadership environment, tasked with implementation and oversight of finance, sales and marketing strategies, human resources, community involvement, business development, best practices, operational efficiencies, business strategy, plant management, and technologies. P&L responsibility. Took on all creative and marketing processes, eliminating a $20k/month creative budget and moving to in-house capability. Grew annual revenue by 33% in less than 24 months while… Show more Top tier leader in a Servant Leadership environment, tasked with implementation and oversight of finance, sales and marketing strategies, human resources, community involvement, business development, best practices, operational efficiencies, business strategy, plant management, and technologies. P&L responsibility. Took on all creative and marketing processes, eliminating a $20k/month creative budget and moving to in-house capability. Grew annual revenue by 33% in less than 24 months while simultaneously reducing operating budget, resulting in a move to profitability in February 2020.Instrumental in creating a transformational environment focused on shared ethos and collaborative culture and instilling corporate values company-wide.Part of a team to launch an ambitious catering revenue center, centered around a Mobile Kitchen concept capable of preparing plated scratch dishes at any location for up to 250 guests. Served as Project Manager for equipment and technology build-out and go-to-market strategy. Project responsibility included oversight of corporate rebranding, website redesign, subdomain design, dual marketing strategy, social media management, and technology updates. Responsible for establishing VIVO as a social enterprise within both the local community and greater metropolitan area through involvement and collaboration with local non-profits. Cultivated relationships with community business leaders, local government, and residents. Established a Cooperative Vocational Experience (CoVE) program for local underserved youth designed to give real-world work/employment experiences in their field of interest. Partnered with Treehouse.VIVO Kitchen was a large footprint fine-dining restaurant located in a suburb of Minneapolis/St. Paul. The restaurant was established in 2014 with the addition of the catering revenue center in mid-2017. The impact of COVID-19 resulted in the restaurant's permanent closure in May of 2020. Show less
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PrincipalProsearch Partners Sep 2016 - Jan 2018Greater Minneapolis-St. Paul AreaConsultative recruiting solution serving national/international clients. Recruited and placed a nationwide team of Inside Sales Representatives and Independent Sales Representatives for a European medical device manufacturer with very limited market presence. Helped their US office meet and exceed sales goals for 2 consecutive years positioning them for an acquisition by a North American investment group in 2019. -
Client Relationship Manager - Central Region3Keylogic Oct 2014 - Oct 2016Greater Minneapolis-St. Paul AreaBrand Ambassador for 3KeyLogic, a provider of IT Professional Services, Managed Services and Telecom connectivity solutions for large-scale enterprise to SMB Cisco network clients. As Client Relationship Manager I have built a solid portfolio of direct and channel business for the newly restructured Central Region/HQ office. Focused on a relational selling model, nurturing relationships with direct clients, channel partners, and telecom agents and providing them access to our enhanced network… Show more Brand Ambassador for 3KeyLogic, a provider of IT Professional Services, Managed Services and Telecom connectivity solutions for large-scale enterprise to SMB Cisco network clients. As Client Relationship Manager I have built a solid portfolio of direct and channel business for the newly restructured Central Region/HQ office. Focused on a relational selling model, nurturing relationships with direct clients, channel partners, and telecom agents and providing them access to our enhanced network infrastructure design, implementation, management and support services.Clent Accounts Managed:Optum, UnitedHealth Group, Cigna, CVS/Omnicare Show less -
Director Of Marketing And Business Development/Recruiter3Keylogic Aug 2011 - Oct 2014Bloomington, MnResponsible for driving 3KeyLogic’s corporate vision through marketing strategies, client relationship development and talent acquisition processes. 3KeyLogic is an IT services provider serving the enterprise client with expertise and engineering resources to help them strategically apply technology in support of business objectives. Technologies include Cisco Collaboration/Unified Communications, Call Center, Call Manager, IP Telephony, Datacenter, SIP and MPLS. Offices are located in… Show more Responsible for driving 3KeyLogic’s corporate vision through marketing strategies, client relationship development and talent acquisition processes. 3KeyLogic is an IT services provider serving the enterprise client with expertise and engineering resources to help them strategically apply technology in support of business objectives. Technologies include Cisco Collaboration/Unified Communications, Call Center, Call Manager, IP Telephony, Datacenter, SIP and MPLS. Offices are located in Minneapolis, MN and Columbus, OH with clients across the country and throughout the world. Show less -
Contributing Writer/BloggerThe Business Insider Apr 2011 - May 2012 -
Social Media Manager/ConsultantIndependent Feb 2011 - Aug 2011
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OwnerMobilitymarketing.Com Dec 2010 - Aug 2011 -
President/CeoHds Specialty Vehicles 1992 - 2011HDS Specialty Vehicles sold and manufactured fully customized specialty vehicles and vehicle modifications for businesses, automobile dealers, government agencies, and individual use. HDS built the initial fleet of Geo-Span “Geo-mapping” vans, which was the first generation technology that evolved into what is now known as Google Street View.Under my direction, as an early internet adopter, HDS was among the first van conversion companies in the US to create a company website. We were… Show more HDS Specialty Vehicles sold and manufactured fully customized specialty vehicles and vehicle modifications for businesses, automobile dealers, government agencies, and individual use. HDS built the initial fleet of Geo-Span “Geo-mapping” vans, which was the first generation technology that evolved into what is now known as Google Street View.Under my direction, as an early internet adopter, HDS was among the first van conversion companies in the US to create a company website. We were also the first company to market the internet sales of van and truck accessories, leveraging the drop-shipping capabilities of geographically distributed regional WD warehouses. We then began using eBay at a time when eBay was used primarily by individuals auctioning used personal items. I was able to advantage of favorable currency exchange rates and export climate to market US-built wheelchair accessible vans and American sports cars to European countries though our website.Other products included;• Wheelchair Accessible Vans and Modifications (Personal and Commercial use)• Mobile Showrooms/Mobile Offices• Park-N-Ride Shuttle Conversions• Contractor Van Conversions• Law Enforcement Surveillance Vehicles• Sensitive Equipment Transporters• Customized Consumer Vans and Trucks• Van and Truck Accessory SalesAs CEO, I reported directly to stakeholders with responsibilities ranging from full administrative management, project management, personnel management, marketing, and full-charge financial management. Managed $2.5 million annual operating budget. New vehicle chassis sales were handled by our partner dealerships, resulting in full franchise buy-in and limiting cash outlay for the most expensive (and least profitable) component of the sale. Show less
David James Peterson Skills
David James Peterson Education Details
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Communications And Theology -
Computer Science -
Burnsville High School
Frequently Asked Questions about David James Peterson
What company does David James Peterson work for?
David James Peterson works for Plaid Moose Creative
What is David James Peterson's role at the current company?
David James Peterson's current role is Lead Strategist | Technologist | Photographer.
What is David James Peterson's email address?
David James Peterson's email address is pe****@****omn.com
What is David James Peterson's direct phone number?
David James Peterson's direct phone number is +161288*****
What schools did David James Peterson attend?
David James Peterson attended Augsburg University, Minnesota State University, Mankato, Burnsville High School.
What are some of David James Peterson's interests?
David James Peterson has interest in Education, Arts And Culture.
What skills is David James Peterson known for?
David James Peterson has skills like Marketing, Marketing Strategy, Social Media, Strategic Partnerships, Sales, New Business Development, Social Networking, Online Marketing, Customer Service, Telecommunications, Social Media Marketing, Project Management.
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