Dave Jansen Email & Phone Number

Pasadena, California, Us

Custom fashion quality manufacturing. Low MOQs, quick turnaround, unique and cutting edge deliverables...Let's create something together.The/Studio is your go-to source for unique merchandise and branded apparel, accessories and promotional items. Our clients are leaders in the entertainment, branded merchandise, streetwear, fashion and experiential arenas. Find out more email: Dave@thestudio.com

BandMerch/TopspinJul. 2015 - Current Verticals: Fashion, Music, Licensed Merchandising, Entertainment, Print and Production On Demand, Direct Marketing, eCommerceProducts: Over 60 Premium artist and brand websites including exclusive online retail representation for The Who, Bon Jovi, Joan Jett, Cheap Trick, Weezer and many more top brand and entertainment clienteleOnline Properties:www.BandMerch.com 100+ Websites and Ecommerce Storefronts Responsible for all technology, business, and marketing functions for over 60 premium artist and brand websites/storefronts for one of the world's largest merchandising companies. Daily oversight of all technology, marketing and analytic growth and development.Strategic direction and planning for aggressive online growth across the BandMerch client portfolio in ecommerce, mobile and omni-channel verticals.Staff recruitment, management and development.P&L planning and growth management.

Burbank, California, Us

neuro drinks, NEUROBRANDS, LLC., Burbank, CA – http://www.drinkneuro.comMarketing Director (Contract through JKI, LLC), Digital Marketing, Ecommerce, CS and Retail Support Worked with a strategic growth firm JKI, LLC as interim Marketing Director for neuro drinks (15 month assignment). neuro drinks is a functional beverage company distributed at over 65,000 retail locations nationwide including Mass (Target, Walmart), Grocery (Kroger, Safeway) and Convenience (Circle K, AM/PM).Planned, created and managed all online assets including corporate websites, ecommerce and retail partner sites, specialty web properties, ecommerce logistics and fulfillment. Managed customer service, content creation, SEO, marketing and other core marketing and operational functions. Sourced and developed online tools and services to streamline business and operational processes and increase efficiencies.

Since 2008, Dave Jansen has served as an executive level consultant for companies including; Product Partners, LLC/Beachbody the largest creator distributor of home fitness DVDs in the US (P90X, Insanity), FRS Healthy Energy a healthy energy drink manufacturer, Red Bull, Louis Vuitton (LVMH), Dr. Sears Family Essentials, makers of children’s nutritional supplements and snacks and other clients.Individual assignments have ranged from complete digital and ecommerce strategy to set up of key eomm departments and digital teams, consumer marketing planning and execution, social media and more.

Sherman Oaks, Ca, Us

Alchemy WorldwideOct. 2005 - Nov. 2007 Verticals: Fitness, Health, Beauty, Consumer Products - Kitchen Products, Direct Marketing, eCommerceProducts: Michael Thurmond's 6 Week Body Makeover, Magic Bullet, Youthology Cosmetics, Provida Life Sciences Vitamins and SupplementsOnline Properties:www.AlchemyWorldwide.com Developed and managed eCommerce initiatives responsible for in excess of $30M USD annual revenue. Alchemy Worldwide is one of the top five direct marketing companies in the US. Management team responsible for concept and execution of campaigns propelling some of the most popular infomercial products in history. Alchemy has launched numerous global infomercial mega-brands including Michael Thurmond’s 6 Week Body Makeover (sales of 2.5 million + units) and the Magic Bullet (sales of 4 million + units).• Vice President of eCommerce/Interactive Marketing responsible for all elements of company’s online commerce planning, infrastructure and emarketing concerns.• Daily supervision of key marketing, technology and creative staff members; direct reports include top IT, CRM, web and support staff.• Responsible for the planning and execution of the company’s diverse eCommerce marketing program, including site concept-construction, SEA/SEO, banner, PR, advert, email, social marketing and mobile initiatives.• Participated in high-level strategic and analytic efforts with senior management team including CEO, President, and CFO. Responsible for planning and management of executive analytic reporting system.• Liaison between in-house technology staff and primary vendors. Managed technology relationships including site hosting, fulfillment and other key service providers.• Responsible for strategic marketing techniques and planning that yielded 23% increase in consumer revenue in 2006 and an additional increase of 30% in 2007.

MECA CommunicationsVerticals: Instant Messenger, IM Marketing, Entertainment Marketing, Start-upProducts: MECA Instant Messenger TM and patented IM technologiesOnline Properties:www.MECA.comMECA Communications, Inc. is an instant Messaging based marketing and promotions company. MECA clients include: Fremantle Media, Vivendi/Universal, Sony, Marvel Inc., Real Networks, Time Warner, CBS Sports and Electronic Arts.• Responsible for consumer marketing and communications for the MECA interoperable instant messenger product including; email/direct marketing, search engine marketing, affiliate marketing, online affinity, online media purchasing and management, on and offline advertising and partner promotions, public relations strategy and partner marketing coordination and execution.• Responsible for the planning and dissemination of sales and marketing team emanating consumer feature additions and augmentations to the MECA Messenger product. Projects have included the conception and integration management of client and promotional partner product enhancements.• Participated in client aggregation/new business development efforts and the development and execution of high-level strategic partnership and marketing concepts and campaigns with senior management team (President, CTO, CFO, and VP Sales).• Liaison between in-house technology and product development staff and remote marketing and sales teams. Responsible for the interpretation and execution of client promotional initiatives as related by sales and client teams.• Responsible for strategic marketing and product enhancement initiatives that yielded MECA Communications a 56% increase in consumer signup and 73% user retention gain in 2003.

Discus DentalVerticals: Oral Care, Consumer Goods, Dental Products, Direct Marketing, Ecommerce, B to C, B to BProducts: Breath RX, Zoom/Bright Smile Whitening, Discus Dental ProductsOnline Properties:www.DiscusDental.comDiscus Dental, Inc. is the largest direct to professional dental supply company in the US. Discus owns and markets the two most popular global tooth whitening treatments, Zoom! and Brite Smile and the popular consumer oral care brand BreathRx. • Redesigned of the eCommerce platform including the rebuild and optimization of all web properties consumer and b-to-b, updated CRM and fulfillment systems and SARBOX compliance issues.• Worked with the Vice President of IT and internal staff to produce optimized site and marketing solutions that increase web efficiency, AOV and consumer retention metrics by substantial percentages.• Contracted and managed outside vendors across all online marketing and promotional disciplines creating a turn-key strategic plan to increase response and revenue metrics.• Worked directly with individual brand VPs and Directors to provide maximum web representation and generate increased campaign ROI and success metrics.

Los Angeles, Ca, Us

Verticals: On and Offline Marketing, Event Marketing, Social Media, Youth Marketing, Trend Research and Marketing, Music, Film, Live Event, Consumer Package Goods, Technology Products: On and offline marketing, social media and promotional servicesOnline Properties:www.M80IM.comM80 is a boutique on and offline viral marketing and promotions agency. M80 is credited with the innovation of online youth based affinity-marketing services, utilizing word of mouth “buzz marketing.” M80 produces marketing campaigns for top consumer brands and entertainment companies including: Sony, Time Warner, Vivendi/Universal, Honda, Toyota, Miramax, Best Buy, AT&T, Verizon, and Pepsi among others.• Long-term consultant, responsible for the design planning, management and development of proprietary online affinity tracking tools for use in client campaign management. Specific focus on online consumer data aggregation, collection, exploitation and reporting/assessment tools.• Responsible for the assembly, training and productivity measurement of new media marketing and support team. Trained team of 12 Managers to effectively initiate, manage and assess success of online marketing campaigns utilizing proprietary in-house technology and tools.• Direct liaison with top clientele for priority online marketing and promotional campaigns. Managed high profile accounts including Honda Element Digital Music Sampler, AT&T Wireless Elektra Records RingTones, Gatorade “Is It In You” Women’s’ Athletic Challenge and others.• Created and managed the initiation of internal corporate technology and process advances that increased staff productivity by 30% while markedly increasing M80’s ability to report quantifiable campaign statistics and success metrics to clientele.

Santa Monica, California, Us

eLabs - Universal Music Group, NBC UniversalVerticals: Online Marketing, Social Media, Youth Marketing, Music, Film, Event, Theme Park (Amusement)Products: Various Universal Music Group, Universal Pictures and associated brands products and servicesOnline Properties:www.elabs.com/umgeLabs is the digital marketing and eCommerce think tank of the world’s largest music company, Universal Music Group. eLabs develops strategic initiatives designed to protect and expand the reach of Vivendi/Universal copyrights through new media marketing, distribution and exploitation. Farmclub was Vivendi/Universal’s dedicated online/television music media synergy venture.• Oversaw and grew UMG’s flagship in-house online marketing program. Serviced 15 internal Vivendi/Universal business units providing targeted online, viral marketing and online promotional assistance. • Grew internal marketing program increasing productivity from 20 to 37 simultaneous campaigns executed monthly. • Reviewed third party marketing/promotional products and opportunities and advised executive marketing team on applicable usage and exploitation strategies. Reported directly to Senior Vice President of Marketing and Division President.• Oversaw the online marketing department at Farmclub, reporting directly to the Vice President of Marketing.

Us

MP3.comVerticals: Start-up, Entertainment, Music, Online CommunityProducts: Various MP3.com products and services. MP3.com website and communityOnline Properties:http://www.mp3.comMP3.com was a Vivendi/Universal web-based media property. MP3.com operated a top consumer web destination, offering music downloads and technology information and content.As a pre-IPO Director of Web Marketing responsibilities included the creation, staffing and management of MP3.com’s in-house content management and online/viral promotion groups (managed a staff of 16 online marketing and content management specialists).Worked with a team of four Director level employees, overseeing strategic implementations of key MP3.com marketing programs including: affiliate programs, email products, eCommerce, data strategy, New Music Army (online consumer affinity) and online research.

Tommy Boy / Ignition RecordsVerticals: Recording Company, Music, LifestyleProducts: Various Tommy Boy and Ignition Records artists, brands, products and servicesOnline Properties:www.tommyboy.com / www.ignitionrecords.comTommy Boy/Ignition Records New York, NY http://www.tommyboy.com; Tommy Boy Records is a sixteen-year-old niche recording label (50% owned by Time Warner). Tommy Boy/Ignition Records specializes in the production, distribution and marketing of urban, dance and alternative rock recordings.Managed label new media and marketing initiatives. Responsible for concept and development management of roster artist websites, creation and management of on and offline label and artist street teams and digital asset distribution planning.Planned, coordinated and maintained company’s initial entry into consumer database aggregation and marketing and CRM program initiatives.Aggregated new label talent and oversaw recording, touring, marketing and promotional planning for assigned roster artists.

Social Media Certification, Social Media

Bachelor Of Science (Bs), Marketing, Business Administration