David Cole

David Cole Email and Phone Number

CMO, AeroPress | Omnichannel, Commercial and Digital Growth Leadership | Housewares, Beauty, Wellness and Lifestyle Retail and DTC Brands @ AeroPress, Inc.
David Cole's Location
Greater Cleveland, United States, United States
David Cole's Contact Details

David Cole personal email

About David Cole

Highly resourceful, full stack marketing leader with a proven ability to adapt across channels, consumer targets, and marketing platforms, from corporate to start-up. A turn-over-every-stone approach to optimizing P&L’s and creating marketing plans that leverage paid and unpaid sources to efficiently strengthen a brand’s position and consistently beat financial goals. Modern, end-to-end leadership:• Digital first, full-funnel approach to traditional 4P brand building• Beauty category expertise - lifestyle branding, creative storytelling, and fan and influencer-led community building• Advertising and promotion campaign development and cross-channel 360 strategy • P&L and digital data modeling, reporting, and management• E-comm, brick and mortar, and omni-channel optimization and expansion• New product launch and commercialization• Customer-first team building with an eye for identifying and retaining proven, cutting edge talent• GM-level experience in finance, sales, operations, and cross functional short and long-term business planningContact:Email: davidjcole00@gmail.com | Phone: 937 830 1716Competencies:Leadership • Talent Evaluation & Modeling • Brand Marketing, Pricing, Distribution & Innovation Strategy • Integrated Storytelling & Content Creation • Growth Marketing • Acquisition & Retention Strategy • Traditional Advertising & Promotion • Social • Influencer / PR • Email / SMS • SEO / SEM • CRO / UX Design • Data Analysis • P&L • New Product Development • E-Commerce & Omni-Channel Retail (Shopify, Amazon, Walmart, Target, Walgreens, CVS, Ulta, Food) • Beauty, Clean, Wellness, Conscious Beauty Brand Creation

David Cole's Current Company Details
AeroPress, Inc.

Aeropress, Inc.

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CMO, AeroPress | Omnichannel, Commercial and Digital Growth Leadership | Housewares, Beauty, Wellness and Lifestyle Retail and DTC Brands
David Cole Work Experience Details
  • Aeropress, Inc.
    Chief Marketing Officer
    Aeropress, Inc. Jan 2023 - Present
    Palo Alto, California, Us
    Lead brand development, marketing, and new product commercialization for the world's best reviewed coffee press - over 55K five star reviews in over 60 countries
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  • Ambicare
    New Business And Digital Brand Strategy Consultant
    Ambicare Oct 2022 - Dec 2022
    New Business Development for private label and branded. Retail, private label and investor pitch preparation. Amazon and Shopify paid and site strategy and optimization.
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  • Lus Brands
    Chief Marketing Officer (Cmo) / Chief Revenue Officer (Cro)
    Lus Brands Oct 2021 - Jun 2022
    Mississauga, On, Ca
    Led P&L, marketing, digital growth, creative, sales, pricing, and distribution strategy for one of Canada’s fastest growing start-ups and top curly haired brands in the USRestructured marketing from top-of-funnel focused to fully integrated and customer-centric, creating and hiring new internal roles and outside support in Growth, Social, E-Comm, CS / CX, PR, Affiliate, and CreativeDrove record numbers in growth (first time and retained) twice within first 7 months, through a variety of tactics from full funnel 360 campaigns to pricing action, shipping and returns changes and new product launchesCreated new ad sprint process and diversified acquisition buy from Facebook-only to Facebook, Tik Tok, Pinterest and TV, returning the business to significant profit on 1st time order for the first time since IOSLaunched biggest new product innovation in brand’s history, Irish Sea Moss Gel, creating demand so strong inventory sold out twiceCompleted overhaul of social channel content and influencer strategy, resulting in highest cross-channel reach and engagement metrics since Q221 Completed go-to-market launch plan for Amazon (June 22)
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  • Tru Fragrance & Beauty
    Chief Marketing Officer (Cmo) (Undone Beauty Cosmetics And Skincare; Lake And Skye Fragrance)
    Tru Fragrance & Beauty Feb 2020 - Oct 2021
    Willowbrook, Il, Us
    Responsible for modeling, launching, and moving incubated digitally native brands, across a variety of beauty categories (cosmetics, skincare, haircare, fragrance), from DTC to omni-channelSignificantly improved Shopify and Amazon UX and created unique price testing strategy on Undone Beauty that drove 76% increase in Shopify AOV, bottom line profit gains on Amazon (2020) and significant improvements across portfolio P&L Built Marketing Department from scratch - defined roles, responsibilities and process and hired new talent and external digital agency support in Creative, PR, Influencer, Social and Amazon marketing
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  • Tru Fragrance & Beauty
    Vice President Brand Marketing And Commercialization (Cosmetics, Skincare, Haircare, Fragrance)
    Tru Fragrance & Beauty Feb 2018 - Jan 2020
    Willowbrook, Il, Us
    Head of Marketing, responsible for P&L, all elements of brand strategy, digital advertising development and commercialization for full service multi-category beauty start-up. B2C / B2B media planning and buying, social media, search, CRM and influencer / public relations for developed, acquired and imported brands with a focus on DTC e-commerce retail (global Amazon, retailer.com, proprietary). Launched 2 new DTC brands 1) Exclusive “Born on Amazon” in-house developed clean cosmetics line - Undone Beauty, 2) Lake & Skye essential oil and fragrance. Significant brick and mortar distribution landed at Target and Ulta, with 2 and 3 years for both brandsUndone-Beauty.comLakeandSkye.com
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  • Tru Fragrance & Beauty
    E-Commerce, Marketing And Business Strategy Consultant
    Tru Fragrance & Beauty Aug 2017 - Jan 2018
    Willowbrook, Il, Us
    Co-led E-Commerce set-up and consumer acquisition initiative across Amazon and proprietary sites including strategy lead on AMZ PPC campaigns, Facebook, Google and Influencer campaigns that drove ROI from loss to profit in less than 3 months
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  • Coty
    Honeymoon Sabbatical
    Coty Jan 2016 - Apr 2017
    Amsterdam, North Holland, Nl
    Granted personal leave to travel for honeymoon
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  • Coty
    Vice President Of Marketing (Sally Hansen Cosmetics - Total Beauty Brand)
    Coty Oct 2014 - Dec 2015
    Amsterdam, North Holland, Nl
    Led team through development and execution of annual business plans for #1 ranked $ share brand in Nail Color category (42.8) and largest overall brand in North American portfolio for Coty Inc., including innovation strategy, new business development, operations, P&L management and all elements of marketing mix: media, digital, merchandising, promotion, research and public relations (FY15 retail: $455M)Launched Miracle Gel Nail Polish, winner of over 25 press and retailer awards and first brand in recordable history to surpass $100M in retail sales in its first year, making it most successful launch in U.S. Cosmetics historyDrove profits to record level, surpassing Coty Cosmetics average gross margin for first time since Del Laboratories acquisition in 2007 (+930 BPS)Completely rebuilt media buying plan and digital strategy to better leverage unique segment equities, build upon influencer marketing programs (Influenster.com; Nail Art Influencer Madeline Poole), grow retailer.com, gain fair share of search and social and improve overall SEO and ROI (Total Brand Facebook: over 2M Fans, Miracle Gel Instagram: CTR 2X norms and 9 pt lift on ad recall)Launched award-winning ManiMatch Mobile App (FY15: InnoCos Best Beauty Brand; Digital IQ #12 rank in Fragrance & Beauty)
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  • Coty
    Senior Director Of Marketing (Rimmel London Cosmetics – Total Beauty Brand)
    Coty Jan 2012 - Oct 2014
    Amsterdam, North Holland, Nl
    Led team through development and execution of annual business plans including innovation strategy, P&L planning, operations, new business development with key retailers and all elements of marketing mix: media, merchandising, promotion, research and public relations (FY15 retail: $199M, 50+ properties, 300+ SKUs)Despite 8% average annual decrease in advertising and promotion spend, was able to deliver strongest CAGR in cosmetics category from 2010-15 (+9%, 3X the market average), moving the brand from #9 to 7 rankAchieved record $ shares and sales ranks in total brand and in 3 of 4 category segments (Since taking lead, successfully reversed downward trend of largest Rimmel business, Eye, driving sales to 9X category growth in 2014 and #4 rank in mascara, ahead of “big 4” market leader Revlon). Created retail-specific advertising, promotion and merchandising plans that drove top 3 rank in productivity 3 years in a row, leading to 73% increase in display promotion and new distribution at Walmart, Walgreens, Rite-Aid and the Food class of trade ($54M in incremental annual shipments)Significantly grew Brand Awareness two years in a row for first time in brand’s 15 year history by changing media strategy, signing celebrity spokesperson Zooey Deschanel and buying first ever digital plan focused on mobile, social, influencer, SEM and ECRM (FY14: #1 beauty rank on Tumblr, ECRM: from 1 to 10% open rates, PR clips: +19%)Led all international markets in revenue and profit growth for #4 ranked Rimmel London global brand in 2013, beating gross sales goal by 10% and gross margin $'s by 27%
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  • Coty
    Director Marketing (Rimmel London Cosmetics - Face, Lip And Nail Brands)
    Coty May 2008 - Jan 2012
    Amsterdam, North Holland, Nl
    Developed 5 year share growth plan resulting in localization strategies for global innovation including creation of 3 US-Only brands and custom advertising support for U.S. Market (beat financial and in-market goals 3 years in a row)Secured promotions for 3 direct reports, full-time positions for 3 former interns, mentored 4 employees and led 2 brand off-sites to collaboratively build vision for new Rimmel Team
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  • L'Oréal
    Director Customer Marketing (L'Oreal Paris - Total Beauty Brand)
    L'Oréal Jan 2008 - May 2008
    Paris, Fr
    Led marketing in creation of new team responsible for modernizing innovation process from traditional pipeline approach to one that marries, upfront, key account brand equities and shopper insights with L’Oreal Paris brand equities and consumer insights for Beauty: Skincare, Haircare, Haircolor and Cosmetics
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  • L'Oréal
    Senior Brand Manager (L'Oreal Paris - Styling Brands)
    L'Oréal Jan 2007 - Jan 2008
    Paris, Fr
    Created three year plan, new product pipeline and new advertising for entire Styling Category for L’Oreal Paris Brand, including development of premium styling brand (FY09 retail: $40M), re-positioning and new line extension for Studio Line Styling Brand (FY08 retail: $50M; reversing four year decline to plus 8%) and conception and successful sell-in of internationally renowned brand, Elnett, to Target as an exclusive, first time in United States, consumer offering (FY08 retail: $5M; +68% for total Haircare)
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  • L'Oréal
    Global Brand And New Product Development Manager (L'Oreal Paris - Studio Line Styling Brand)
    L'Oréal Oct 2005 - Jun 2007
    Paris, Fr
    Renovated international brand Studio Line, including creation of TV/Print advertising (10 total new ads), global website, public relations campaign with celebrity stylist Orlando Pita and new package graphics for over 60 SKUs (sales: 205M €; reversed five year negative trend, recaptured top share rank in most of Europe)Launched 5 new products, including new franchises Dirty Clean Texturizing and Indestructible Extreme Hold Styling Line (record breaking scores in concept and advertising research and in market performance for L’Oreal Paris Styling)
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  • L'Oréal
    Brand Manager (Maybelline - Lip Brands)
    L'Oréal Jan 2005 - Oct 2005
    Paris, Fr
    Launched top priority new product introduction for Maybelline in 2006, Superstay Lipcolor (FY05 retail: $35M, record launch shares for Maybelline Lip)
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  • L'Oréal
    Senior Associate Brand Manager (Garnier Haircolor Brands)
    L'Oréal Aug 2003 - Jan 2005
    Paris, Fr
    Led execution of new product line extension for largest brand in haircolor portfolio, Garnier Nutrisse, including development of first to market technology, new TV and print advertising with celebrity spokesperson, Sarah Jessica Parker, and all consumer support programs (FY04 retail: $66M; + 8%)
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  • The Kraft Heinz Company
    Senior Associate Global Brand Manager (Lifesavers Candy Brand, Nabisco Fun Fruits Brand)
    The Kraft Heinz Company Dec 2000 - Jan 2002
    Chicago, Il, Us
    Led execution of Life Savers "Win the Hole Thing" TV and print mega-promotion (FY01 retail: + 15% incremental)
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  • The Kraft Heinz Company
    Associate Global Brand Manager (Lifesavers Holiday Candy Brands)
    The Kraft Heinz Company May 1999 - Dec 2000
    Chicago, Il, Us
    Delivered strongest one-year financials and in-market performance in portfolio history (FY00 retail: $51M (+13%); +121% profit (CM))
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  • The Kraft Heinz Company
    Manager, Packaging Engineering (Ice Breakers, Bubble Yum And Care Free Chewing Gum Brands)
    The Kraft Heinz Company Sep 1997 - May 1999
    Chicago, Il, Us
    Created package design and implemented material and industrial value analysis that drove over $2M in cost savings
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David Cole Skills

Leadership Product Marketing Marketing Management Brand Development Digital Strategy Brand Equity Market Research International Marketing Digital Marketing Advertising Engineering Global Marketing Strategic Planning Strategy Luxury Goods Fmcg Customer Insight Trade Marketing Marketing Strategic Leadership P&l Management Cosmetics Beauty Industry Segmentation Collaborative Leadership Social Media Marketing Business Strategy Shopper Marketing Management Product Development Public Relations Fast Moving Consumer Goods Brand Management Marketing Strategy Consumer Products Influencer Marketing Marketing Research

David Cole Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    General
  • Hec Paris
    Hec Paris
    Marketing
  • Michigan State University
    Michigan State University
    Packaging Engineering
  • New York University
    New York University
    Film/Cinema/Video Studies

Frequently Asked Questions about David Cole

What company does David Cole work for?

David Cole works for Aeropress, Inc.

What is David Cole's role at the current company?

David Cole's current role is CMO, AeroPress | Omnichannel, Commercial and Digital Growth Leadership | Housewares, Beauty, Wellness and Lifestyle Retail and DTC Brands.

What is David Cole's email address?

David Cole's email address is da****@****nce.com

What is David Cole's direct phone number?

David Cole's direct phone number is +164664*****

What schools did David Cole attend?

David Cole attended Nyu Stern School Of Business, Hec Paris, Michigan State University, New York University.

What skills is David Cole known for?

David Cole has skills like Leadership, Product Marketing, Marketing Management, Brand Development, Digital Strategy, Brand Equity, Market Research, International Marketing, Digital Marketing, Advertising, Engineering, Global Marketing.

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