As the Head of Publisher Success at Venatus Media since July 2022, I've been instrumental in spearheading the establishment and leadership of a new customer success department and global service program. My primary focus has been on driving engagement with publisher partners, ensuring their satisfaction and success while aligning our efforts with the overarching objectives of the company.One of my key responsibilities has been to orchestrate the setting, tracking, and reviewing of department OKRs (Objectives and Key Results), ensuring that our initiatives are consistently in line with company goals. Through strategic planning and execution, I have successfully driven high publisher retention rates and revenue growth, surpassing service level expectations and excelling in strategic upselling.I've amplified client engagement by leveraging diverse communication channels such as virtual meetings, email, and Slack channels. This multi-faceted approach has facilitated effective communication and fostered strong relationships with our key partners.Through targeted service improvements and product upselling, I've achieved exceptional results in both publisher retention and revenue escalation. By aligning department OKRs with company-wide objectives, I've ensured cohesive progress and optimisation of performance across the organisation.Central to my role has been the cultivation of a high-performance team environment. Through mentorship and effective performance management strategies, I've nurtured talent within the team, fostering growth and maximising productivity.Key account management of our largest accounts such as EA, Rovio and Better Collective is also part of my role, with the overarching goal of ensuring continual high retention and revenue growth rates.

During my tenure as the Head of Audience at Forward, the media company of Lastminute.com, I oversaw the operational aspects of the audience division, integrating programmatic, ad operations, trading, and business analytics to drive commercial success. Leading a team of eleven members, I provided mentorship and established strategic objectives and key performance indicators (KPIs) to ensure exceptional performance.One of my key contributions was the implementation of a comprehensive mentorship and performance review process, which significantly enhanced team productivity and morale. Through effective forecasting and strategic execution, I consistently surpassed multimillion-pound revenue targets, demonstrating my ability to deliver tangible results.Furthermore, I optimised commercial ventures and revenue potential by forging strategic partnerships with leading AdTech providers. This proactive approach enabled the company to stay ahead of industry trends and capitalise on emerging opportunities.I also played a pivotal role in spearheading the transformation of the Audience division, driving significant improvements in operational efficiency. By streamlining processes and leveraging innovative technologies, the division was able to enhance overall performance and maintain a competitive edge in the market.

As the Head of Business Development (Media & Data) at Forward, the media company of Lastminute, from January 2017 to December 2020, I spearheaded revenue growth by establishing exclusive partnerships with prominent European travel and e-tail publishers and technology providers. One of my significant achievements was initiating and leading the development of the Travel Alliance, a strategic initiative aimed at enhancing media and data supply through collaborative partnerships.A core aspect of my role involved conceptualising and executing a robust data monetisation strategy, which resulted in the creation of new revenue streams derived from publisher partnerships. Through strategic collaborations with technology partners and advertisers, I consistently achieved campaign success and surpassed revenue objectives, demonstrating my ability to drive impactful outcomes through effective partnerships.Furthermore, I played a pivotal role in shaping the company's market position by securing a landmark partnership with Rough Guides, a renowned travel brand. This partnership not only reinforced our presence in the market but also contributed significantly to our growth trajectory.

As the Head of Media Partnerships at Amnet from August 2015 to December 2015, I orchestrated the growth and evolution of media partnerships, ensuring alignment with the global campaign requirements of our advertiser clients. Crafting a robust Media Partnerships strategy, I focused on future objectives, team objectives, and operational efficiency. One of my key achievements was leading the Media Partnerships team in optimising Private Marketplace launches and communications, ensuring seamless execution.Collaboration was central to my approach as I synchronised media strategy implementation across various functions, fostering cross-functional cooperation to achieve overarching goals. Looking ahead, I laid the groundwork for 2016 with a comprehensive strategy, setting the stage for continued success and providing clear direction for the team.Through effective onboarding and management of Private Marketplaces, I significantly enhanced the global campaign reach, contributing to improved outcomes for our clients. Additionally, I prioritised expanding our network reach and enhancing marketplace diversity by nurturing strategic relationships with thirty global and niche publishers and Supply-Side Platforms (SSPs). These efforts not only broadened our reach but also enriched our marketplace offerings, ensuring sustained growth and relevance in the industry.

As a Publisher Account Director at Adform from December 2014 to May 2015, I spearheaded strategic initiatives to drive supply growth, retention, and development within the UK market. My responsibilities encompassed overseeing all supply-related operations while nurturing existing relationships and cultivating new opportunities.During my tenure, I achieved notable successes in expanding our Private Marketplace portfolio, securing ten new accounts, and optimising the performance of five existing ones. By fostering strong partnerships with publishers, SSPs, and Ad Exchanges, I significantly bolstered revenue generation and partnership value, positioning the company for sustainable growth in a competitive landscape.One of my key contributions was the implementation of forecasting and pipeline management strategies, which facilitated more effective commercial planning and execution. This proactive approach enabled us to capitalise on emerging opportunities and mitigate potential challenges, ultimately driving business success.Additionally, I played a pivotal role in enhancing platform diversity and operational efficiency by seamlessly onboarding over ten new publishers. This streamlined process not only expanded our reach but also optimised resource utilisation, ensuring maximum value for both the company and our partners.