Creative Responsibilities:============================Creative Content ProductionUI/UX StoryboardingDevelopment Responsibilities:============================Architecture Performance R&DMobile Apps and Interactive Content & GamesDigital Responsibilities:============================Optimizing Digital PlatformsCRO on Digital PlatformsMarketing Responsibilities:============================Marketing Content Calendar StrategyRegional Penetration across the GlobeCompetitor Analysis for ClientsDigital Transformation StrategiesMarketing Automation StrategiesGlobal Ad Campaigns

As a marketer, looking at the trends in game industry i wanted to learn more about the domain.When PokemonGo was a hit, i proposed a game like Pokemon with our[Sterling Holidays] Mascot RajaRex to be played inside the Resort. The Kids at the resort can go around the premises and find hidden eggs and goodies which can be claimed as discounts in Spa, Restaurants or get Free Goodies from the Reception Desk.As I didn't have a working knowledge in games, I self-learned the capabilities of game engines likeBuildBox, Godot, Unity and Unreal. After understanding the basics, I decided to launch few games by myself. Hired a freelancer to build a reskinned version of well know game and published them.https://play.google.com/store/apps/developer?id=Motas+GamesI really learnt a lot that every pixel matters. It's not the same in software/app development.Passion is something which we can't let go. I wish to launch my own 100% original game which is addictive, challenging and global someday

Work Partnership:SEO/Content Strategy : Worked with Publicis Group http://www.resultrix.com/Social Media : Worked with Webenza https://www.webenza.com/Web/Digital Technologies : https://www.isobar.com/in/en/ and https://www.whatarage.com/Brand Creative : https://www.kreo.in/ Mobile App Strategy : https://www.sundaymobility.com/ORM/NPS Ops : http://businessblogging.org/BUSINESS:Worked with Internal Vertical Stakeholders [Operations, Revenue, Finance, IT and Customer Experience] and leadership team.to understand business challenges formulating a strategy to co-achieve the expected resultsto monitor, measure the guest experience and improve the resort operations by formulating an efficient NPS scoring systemMARKETING:Managed P&L /SEO/SEM/CRO/Tech Roadmap for www.sterlingholidays.com and www.naturetrails.inManaged Brand & Amplification of Content Calendar on Social Channels [FB, TW, Insta, Youtube etc]Managed Digital Business Assets [Tripadvisor, OTA, Location listings [Google/Bing/Checkin Pages]TECH:Built Future Proof Central API Middleware for Brand, Social, Operations and Content distributions via micro-servicesWorked on digital engagement platforms like AR/VR Games, Touchscreen Kiosks etcManaged the website on Adobe Experience Manager/headless Platforms with SEO focussed CRO improvementsSTRATEGY:- Did audit on the digital search demand across new destinations using user behaviour and user interest to find potential places for new resorts- Advised on digital strategy for the offline customer experience through digital interactions- Did audit on all digital properties and found ways to reduce cost of operations by automating the process and workflows- Piloted new ways to increase conversions like chatbots, recommendation apps etc- Worked on Setting up Digital GiftCards / Loyalty programme- Worked on marketing automation platform to reach different segments of customers with right communication

1.Digital Marketing Teama.acquistions marketing + branding team - seo,content and social marketingb.retention marketing team - direct mailers, upsell, cross sell, data driven customer engagement with loyalty program2.ECommerce Tech Teama.Hasbro cloud [CRM module development, PIM module development, OMS module development], Support Ticketing System developmentb.BI API services3.Projects Handleda.Omnichannel Website [125+ stores] mensclothingstores.basicslife.comb.Store ipad kioskc.Cloud POS appTarget:to increase sales in every store +10% MOMto increase store walkins in every store +10% MOMto increase customer base +10% MOMto manage 125+ store microsites and social media accountsProduct Manager for ECommerce website, sales and marketing- Manage P&L of Website sales and CPA marketing in 23 channels- Manage outsourced product development [business requirement analysis to implementation lifecycle]- Participated in GOSF14 handling huge concurrent connections upto 1200- Managed Amazon EC2 in autoscale and high availability setupManager for omnichannel implementations [Buy online, Ship to store, Ship to Home, Buy at store, exchange/return online]- Conceptualized and analyzed threats faced by brick and mortar stores against online eCommerce sales and marketing- Evaluated ONE-COMMERCE experience for customer and stores where both online and stores gets mutual benefits- Customer Centric retail practices are implementedManaged the upgradation of Legacy ERP to Cloud ERP- Cloudified most required assets of ERP for instant availability across various cloud solutions- Setup centralized cloud CRM with DWH data structure- Setup API to securely transmit data across different authenticated systems- Implemented iPad apps in stores to allow customers to browse the catalog available

Setup ECommerce platformEnabled sales of products on website, other directories, International partnerships and retail marketplacesCreated digital marketing campaign to increase sales MOM in new user acquisition and to increase yearly subscription renewals

Marketing to acquire donors.- Internet Marketing- Events Marketing- Partnership Marketingand more...

Handled all the responsibilities pertaining Ecommerce Development, implementation, online marketing and sales for www.univercell.in, www.themobileexpert.in, and other internal projectsEnabled business tieups with 3rd party b2b, b2c online partners and multiple payment gateways.Engaged in business developments, brand promotions by running contests, offers online and offline

Multimedia Editor -2D designs, artworks, banner ads for client campaignsVideo editing for Corporate events, TVCsProduct Designs for Consumer BrandsClients: Onkyo, Airtel, MRF Tyres etc