Brain Juice is the B2B (SaaS) white label software platform of XELT (see below), which is designed to help organizations shape team culture in the new remote work environment. The software development has been fully bootstrapped, with a funding round recently opening to source seed investment. • Led agile product development through ideation, prototyping, Beta trials and MVP launch to post-revenue• Developed proposals and bids, grant applications, pitch documents and fundraising material• Led product take-to-market strategy and designed marketing materials, splash website and key messages---

XELT offers digital management consulting services to organisations who are looking for support in digitising and scaling their initiatives. I have supported the leadership team to grow the business from a two-person startup to a consultancy with 10 full-time staff, $400K+ annual revenue. My primary role has been consulting in various capacities on key accounts, with highlights as follows:*Allan and Gill Gray Foundation* (2018-2022)Philanthropic organisation sponsoring Africa’s largest high-school entrepreneurship training programme.• Outsourced solutions architect, leading agile build of $1M+ gamified LMS to 35% YOY user growth• Coordinated team of 18 staff across 4 different countries (incl. transition to remote work during lockdown)• Oversaw territory expansion to 100k+ users across East Africa, including recruitment of 10+ staff• Designed CRM automation strategy and API integration, saving 100+ staff hours per programme iteration• Architect of custom peer review marking system, reducing costs of in-house moderation by 80%• Coordinated Africa’s first ever Random Control Trial measuring youth entrepreneurial mindset development*Ntataise* (2018-2023)UK funded non-profit leading the training of early childhood development practitioners in rural Africa.• Oversaw agile build of custom LMS, scaling to 150+ rural ECD centers across South Africa• Led discovery workshops to resolve unique low-data/low digital literacy take-to-market challenges• Conducted user labs, focus groups and ethnographic research to identify product growth opportunities---

Socius provides management consulting services in the areas of organisational strategy, digital membership solutions, and member engagement. My primary role was consulting in various capacities on key accounts, with highlights as follows:*Cape Innovation Technology Initiative* (2018-22)• Designed CiTizens digital community engagement strategy, connecting with 4k+ members in year 1• Overhauled internal culture practices, optimized team structures and introduced new onboarding initiatives• Oversaw ‘tech-ecosystem in Africa’ research and published whitepaper with Western Cape Government• Trained/coached in-house staff to improve efficiency of digital marketing and comms processes*University of Cape Town Rugby Club* (2016-22)• Designed and implemented the Club’s new digital engagement strategy and membership programme• Led workshops to scope the Club’s 5-year vision and associated strategic objectives (preview)• Led several digital fundraising initiatives, helping raise R5M+ to support club expansion (2017) (2019)• Managed the setup, execution and breakdown of several club events (500-1000 guests)*Hendon Rugby Football Club* (2019-22)• Held a seat on the Club committee, consulting on digital fundraising, recruitment and member engagement• Co-designed the Club’s strategic vision and associated objectives for growth 2020-2025• Raised £40k+ through club sponsorships (brochure) and led club player recruitment (promo video)*The Institute of Development Professionals in Education* (2019)• Co-led solutions-focused coaching workshop to co-create The Abbey, Reading’s strategic goals • Led research to inform the redesign of The Old Bedfordian Club’s digital membership offering ---

PAPER TITLEExploring the Signalling Potential of Mega-Sporting Events: A Longitudinal Media Analysis of the 2010 FIFA World Cup in South Africa.ABSTRACTMega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa have been observed to serve as highly influential tools for the promotion of positive media impressions surrounding the host destination. Drawing from the field of existing knowledge surrounding the sociology of sport and the media, this study reports on a media content analysis conducted on the local news coverage of the 2010 FIFA World Cup in selected South African newspapers. Monitoring coverage over and eight-year pre- and post-event period, the analysis identified five principal themes: stadiums; safety and security; Bafana-Bafana; social-impact; and economic-impact. The findings indicated a cyclical-type shift in conversation, where focus was placed on impressions of host-nation capabilities and readiness in the lead up to the event, to profound euphoria, unity and pride during the hosting stages of the event, and finally onto critical impact and legacy evaluation in the post-event phase. The sentiment of the coverage was largely balanced across all periods, with the total number of positive references only slightly exceeding that of negative references. These findings serve as critical insight to the work of event organisers, media managers and policy developers alike, whom all hold a vested interest in managing the perceived impressions of mega-sporting events. Practical implications for these stakeholders include: i) establishing greater clarity with respect to the overall signalling benefits of mega-sporting; and ii) informing media management campaigns to reinforce the power of mega-sporting events as a positive reference point.KEYWORDSMega-Sporting Events | Events Marketing | Mass Media Content Analysis | Leximancer Software | 2010 FIFA World Cup | Legacy | Longitudinal Content Analysis

Manager of database, communication and alumni development strategy. Zoho CRM | Database Development | Email Communication Strategy | Zoho Campaigns

Industry Analysis, Business Strategy Alignment, Competitor Analysis, Brand Charter Development, Chanel Strategy Development and Assumption Assessment.Market Penetration Strategy Development, Passive Income Model Development, Customer Prospecting.

Responsible for coaching & mentoring up to 30 students, three times per week.

• Discipline Portfolio: Administrative duties, internal judicial decisions & penalty enforcement.• Alumni Portfolio: Event organisation, contacting alumnus & overseeing general portfolios • Responsible for welfare & order of 234 students. • Coordinated with Smuts Hall Residence management team on a weekly basis.

Processing orders, packaging orders, making deliveries, cashing up & closing accounts.