David Ferrer Email & Phone Number

Westlake, Texas, US

Empowering the entrepreneurial spirit and profitable growth of SMBs.OUR MISSIONTo help small and medium-sized businesses compete and grow by providing industry expertise and purpose-built solutions that make doing business easier.

Dallas, TX, US

The mission of DFWAE is to serve the association community by promoting professionalism, encouraging leadership development and facilitating the exchange of ideas and information through quality programs and services.

Dallas, Texas, US

• The iDonate platform is a suite of powerful tools to help nonprofits transform their online giving experience and grow their digital fundraising capabilities.
• Led direct enterprise sales of a digital fundraising platform, specifically targeting/prospecting nonprofit organizations fitting iDonate ICP (CIO, CEO, Membership and Advancement Directors).
• Developed, implemented, and led the organization’s sales strategies and initiatives, including process development, market dynamics and opportunity, executive alignment, client prospecting.
• Responsible for in-person and virtual prospecting, including but not limited to cold-calling (20/day), targeted email campaigns, LinkedIn, LinkedIn Sales Navigator, trade show/conferences, demonstration sessions and.
• Built sales tools for the purpose of tracking pertinent sales data to understand purchasing habits, strategy conversion, and increase client acquisition.
• Collaborated with senior leadership, marketing, customer success, engineering, and executive leadership to align sales strategies and goals with the overall vision of the organization.

Louisville, CO, US

• Alchemer takes data out of dashboards and puts it into the hands of people who take action. Through the systems they use every day. With all the guardrails to keep IT happy.
• Directed enterprise account sales of a SaaS Voice of the Customer, research, and workflow platform.
• Developed innovative and strategic business development initiatives utilizing market and client-based data. Identified market opportunity, scoping an enterprise-wide strategy and lead implementation.
• Built and maintained major accounts. Nurtured relationships with clients through a value and trust-oriented approach, which includes a deep understanding of their current and future needs.
• Responsible for in-person and virtual prospecting, including but not limited to cold-calling (20/day), targeted email campaigns, LinkedIn, trade show/conferences, demonstration sessions, strategy sessions, and.
• Partnered cross-functionally, marketing, customer success, engineering, senior leader, to create optimal, relevant, deliverable solutions for customers.

Austin, Texas, US

• Managed enterprise sales of SaaS Constituent Management and Engagement (CME) platforms and developed, implemented, and led the organization’s sales strategies and initiatives.
• Led new customer total SaaS growth for CME business unit, sales cycle of 12-18 months. Attained 108% of quota.
• Responsible for in-person and virtual prospecting, from cold-calling (20/day) to demonstration sessions and strategy sessions.
• Built sales tools for the purpose of tracking pertinent sales data to understand purchasing habits, strategy conversion, and increase client acquisition.
• Collaborated with senior leadership, marketing, customer success, engineering, and executive leadership to align sales strategies and goals with the overall vision of the organization.
• Founding Member of Personify’s “Culture Task Force”- defining values and direction for areas of organizational cultural importance.

Torrance, CA, US

• memberplanet is a SaaS platform for associations of any size to communicate, engage and grow their organization.
• New Market Development/Expansion role, responsible for enterprise sales of a SaaS Association Management Software (AMS). Attained YOY growth of 126%.
• Directed, coached, and mentored a team of six Sales Managers responsible for managing in-bound activity. Managed employee performance development, including reviews, sales activity coaching, established team and.
• Led all out-bound sales activity; in-person and virtual prospecting. Implemented tools and scalable processes to nurture the pipeline, track and report progress, and forecast revenue.

Los Gatos, CA, US

• Directed new logo acquisitions for IT/Professional Services, BPO, Product Engineering, Strategic Design, Productization. Reported to the Head of Business Development.
• Facilitated strategy workshops related to AI, Big Data, Digital Transformation.
• Built and grew the company pipeline through innovative sales strategies tailored to specific companies and markets. Quota attainment of 115%.

Fort Worth, Texas, US

• Led Global Sales team efforts of CCRA’s negotiated hotel rate and international air commission programs (i.e., prospecting, sales funnel, relationship building). Led team of 4 Global Account Managers. Quota attainment.
• Developed and implemented an account based business plan targeting growth opportunities within the target customer base, and established new strategic partnerships.

Madrid, ES

• Responsible for global sales of the Amadeus SaaS portfolio of marketing products, corporate travel and travel agency systems. Attained 114% of target goal.
• Negotiated and managed distribution agreements and cultivated/nurtured ongoing relationships with senior leaders at nine global hotel chains. Multicultural experience/workplace.

Bethesda, Maryland, US

• Negotiated sales agreements for convention and group services while developing client relationships to ensure optimal positioning of Gaylord Texan and other brand properties.
• Consistently met and exceeded sales goals of over 11 million annually, contributing to overall actualization of hotel revenue goals 4 consecutive years. Grew customer share of wallet leading to continued increase in.
• Led 7 Guest Care Leaders and125 Guest Care Specialists in reservations sales and Guest Care operations. Proudly contributed to 15 individuals promoting within the broader organization.
• Directed new business processes and performance metrics in Guest Care Center.
• Implemented and oversaw innovative up sell program in collaboration with event specialists and operations management.
• In 2006 and 2007 increased productivity in call center and dropped call center attrition rate from 10% to 5%.

New York, New York, US

• Led team of Sales Managers responsible for generating hospitality technology solutions across Pegasus portfolio of products. Maximized team output by managing each individuals’ strengths and skill sets to ensure team.
• Created and presented high-level business solutions of SAAS products, specializing in electronic distribution of hospitality inventory via Global Distribution Systems, Internet, both consumer and proprietary websites.
• Responsible for entire sales process including significant detailing via Salesforce.com, SFDC
• Negotiated and signed over 150 new business contracts within a 24 month period, resulting in 11% increase of annual corporate revenue.
• Responsible for generating hospitality technology solutions across Pegasus portfolio of products by finding and delivering important prospects as well as responding to Requests for Proposals and Requests for Information.

Dallas-Fort Worth, Texas, US

• Signed 15 new corporate travel agreements with emerging corporations resulting in $10 million additional annual revenue.
• Managed 30 American Express Corporate Travel Services locations, 53 corporate and agency clients in the Southern California marketplace, including 1 field National Account.
• Managed 42 corporate and agency clients in the San Diego marketplace, including 1 field National Account.
• Received the American Airlines Passenger Sales PAAcesetter Award in recognition of outstanding Business Development.
• Evaluated and monitored the success of marketing programs and segmentation strategies through analysis of customer and sales data.
• Conducted research and analysis to support field sales units including profitability analysis and market segmentation analysis.

Education record

Education record