Marketing Manager - Africa Area
CurrentResponsible for monitoring and developing the marketing activities in Africa Area.Design and implement the Digital Marketing and Marketing Communication strategy aligning with corporate functions and local organizations. Analyzing end user / customer / competitors behavior and develop specific campaigns to create and keep high levels of customer interaction. Identifying opportunities to reach new market segments and expand our market shareBuild Marketing capabilities within Africa by training country Marketing Managers. Contribute to develop with R&D and Business Sales developers the products range adaptation and orientation for Africa AreaLaunching product ranges and managing the product life cycle, develop the e-commerce activity where the potential exists and research and analyze market trends, pricing and competition. Sika has subsidiaries in 18 African countries