Experienced leader / manager for user experience design of hardware and software systems and their integration, particularly in complex industrial and medical domains, but with an desire to bring consumer-levels of simplicity to people's work and lives. Committed to the notion that a good user experience strategy must balance the needs of users, customers, the brand and the business.30+ years experience understanding people's experiences with technology and influencing product design. 15+ years experience leading teams providing actionable insights, designing products and planning product strategy. Experienced across many domains, both consumer and industrial, including consumer electronics, small businesses, healthcare and medical, power generation and transportation, amongst many others.Specialties: User experience research Interaction design Product innovation. commercialization and design Human Factors Human-computer interaction Ethnography