David Gordon-Smith Email and Phone Number
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Internet MarketingInternet MarketerSEO Specialist - Extensive and practical experience with onsite optimization including coding and content development. I also have extensive and practical experience link building and moving sites/pages up the search engine results pages. SEM Specialist - I am both Microsoft and Google certified and have personally managed budgets in excess of $1 million/year in adwords spend.Local Map Specialist - I have optimized hundreds of local map listings and also have experience with reviews and citation building.Display advertising - Have successfully executed display advertising campaigns including re-targeting campaigns utilizing 3rd party platforms.Conversion Tracking - Traffic is only one component of internet marketing. The most important component is being able to track, measure, and improve the engagement of a site. Sales - Sales has been a core competency at every role I have been in. Each of my positions has incorporated some aspect of sales.Corporate TrainerSupervisorSpecialties: Training/Presenting, Niche Research, Product Development, Sales Copy, Pay Per Click (PPC), Search Engine Optimization (SEO), Google Analytics, Web Development, Display advertising
Glacier Media Inc.
View- Website:
- glaciermedia.ca
- Employees:
- 161
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Director Of Digital DevelopmentGlacier Media Inc. Jul 2012 - PresentVancouver, Canada AreaCurrent responsibilities include:1). Train 200+ sales representatives across Western Canada to provide digital solutions to their traditional print clients.2). Conduct 4-legged calls to promote digital solutions to small to medium size companies. This includes complete marketing plans with digital and print buys.3).Manage team to execute internet marketing campaigns (SEO, PPC, MAPS, websites, and Display advertising) including local display ads as well as re-targeting campaigns via RTB. 5). Manage monthly reports to clients and demonstrate ROI via various tracking and monitoring platforms such as Google Analytics, Omniture, MySEOTool, OpenSiteExplorer, and others.6). Develop continual digital training programs, new hire trainings, and train the trainer programs including augmented reality, mobile optimization, and other digital initiatives.7). Track, measure and improve digital sell through rates company wide.8). Create internal documentation and a repository for continuing education. -
DirectorLocal Trifecta Internet Marketing Inc. Sep 2010 - Aug 2012Responsible for provisioning client campaigns across all internet marketing initiatives primarily pay per click, search engine optimization, and local maps.Created, managed, maintained, and reported on weekly/monthly client reports with emphasis on traffic generation and return on investment via Google Analytics conversion tracking.Managed and maintained internet marketing resources including Adwords MCC, Analytics, Places, Webmaster Tools, Raven SEO, MySEOTool, Facebook, Hootsuite, Link Building, and Wordpress.
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Performance Marketing TrainerYellow Pages Group / Groupe Pages Jaunes – Canada Jan 2010 - Sep 2010Responsible for Western Canada (AB and BC) and ensued Performance Marketing Advisors are proficient with all SES, SEO, and SEM material. Results - The Western Region was the best performing region for the company and exceeded sales of $5 million within 6 months for the lower mainland.Responsibilities also include:Training general sales force in internet marketing initiatives.Holding training seminars for Yellow Page clients interested in learning more about SEM and SEO.Train Performance Marketing Advisors on SEO and SEM and presenting SES initiatives to clients in order to sell products.Facilitate communication nationally for escalation procedures regarding SES products. -
Internet Clinic TrainerInternet Marketing Center Jan 2008 - Aug 2009Facilitate 5-Day International Clinic's teaching Internet Marketing Principles (Niche research, SEO, PPC, Sales Copy, Social Networking, etc) in a class room type setting.Provide ongoing support to clinic graduates to help their business continue to grow. Support provided via phone, email, chat, and webex.Generated over $170,000 in additional revenue in 2008 through up-sell process.Created a supporting "video" presentation of the training which grossed over $250,000 at product launch.Improved previous presentation to result in 97% of clients seeing optin results and 40% of clients leaving after 5 days with sales. (Improved from 40% optins and 0% sales).Developed and created support resources using Camtasia videos to encourage continued customer loyalty.Liaised with the marketing department to optimize primary portals and leverage PPC, social networking, and video SEO to drive qualified traffic to www
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Corporate TrainerInternet Marketing Center Sep 2004 - Aug 2009Conduct Internet Marketing "Boot camps" around the world with emphasis on:1). Finding a Niche2). Conducting competitive analysis3). Web Development4). Product creation/sourcing5). Google Analytics6). Pay Per Click Advertising7). Search Engine Optimization8). Conversion tracking and optimization
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Internet/Ebay TrainerInternet Marketing Center Sep 2005 - Dec 2007Created and developed the eBay training curriculum and program generating over $1 million in annual revenue.Trained new mentors/advisors on presentation procedures, policies, and soft skills as they joined the Internet Marketing Center team.Cross-trained in Internet Marketing with personal application and 80% Internet client load.
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Customer Support ConsultantRogers Wireless May 2004 - Sep 2005Recognized as one of the top 5 grossing sales consultants in the Burnaby Call CentreCross trained in Support and Retention roles.
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Junior Trust And Safety SupervisorEbay Inc May 2003 - Oct 2004Responsible for a team of 20 Customer support representatives.Handled escalation phone and email contacts from customer "power sellers"Identified and assessed the strengths and developmental needs of individuals on the team.Conducted team meetings and one on one session's to enhance communication and understanding of current and new policy and procedure.Computed individual metrics for team members primarily through excel entering raw data and creating user friendly interfaces for Supervisor to review the team at a glance.
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Senior Community Support SupervisorEbay Inc Feb 2004 - May 2004Responsible for a team of 40 Customer support representatives ensuring they meet basic Quality assurance and productivity standards. Organized and developed meeting agendas to ensure consistent protocols were met across international service centers. Facilitated these meetings through organized, open, and honest communication.Created and implemented International charters for Trust and Safety ensuring uniform sanctions were imposed consistently throughout customer service centers.Monitored and documented team performance and developed graphs and power point presentations to monitor trends.Planned and executed on incentive programs to boost base productivity metrics.Work in conjunction with Workforce Management to ensure employee volume and incoming queues were met with maximum efficiency.Proactively implemented training techniques and tools which increased customer support productivity by over 400%.Conducted additional up skill training for Trust and Safety CSR's.
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Primary TrainerEbay Inc Oct 2003 - Feb 2004Manage the transition and placement of employees into the investigations department during the queue transition from Salt Lake to Vancouver. Identify and assign email and telephone queue assignments based on productivity, knowledge base, proficiency, and aptitude. Coordinate policy changes and tool enhancements between Salt Lake City, Dublin, and Vancouver, with emphasis on maintaining fluid and open communication between management groups.Proactive Trust and Safety up-training and best practices sharing with other departments throughout the Vancouver Center.Implemented training course for new recruits - speeding profitability.
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Community Support SupervisorEbay Feb 2004 - May 2004•Responsible for a team of 40 Customer support representatives ensuring they meet basic Quality assurance and productivity standards. •Organized and developed meeting agendas to ensure consistent protocols were met across international service centers. Facilitated these meetings through organized, open, and honest communication.•Created and implemented International charters for Trust and Safety ensuring uniform sanctions were imposed consistently throughout customer service centers.•Monitored and documented team performance and developed graphs and power point presentations to monitor trends.•Planned and executed on incentive programs to boost base productivity metrics.•Work in conjunction with Workforce Management to ensure employee volume and incoming queues were met with maximum efficiency.•Proactively implemented training techniques and tools which increased customer support productivity by over 400%.•Conducted additional up skill training for Trust and Safety CSR’s.
David Gordon-Smith Skills
David Gordon-Smith Education Details
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International Business -
Business -
International Business Administration
Frequently Asked Questions about David Gordon-Smith
What company does David Gordon-Smith work for?
David Gordon-Smith works for Glacier Media Inc.
What is David Gordon-Smith's role at the current company?
David Gordon-Smith's current role is Internet Marketing | Online Marketing | Trainer | SEO | PPC | Facilitator ❖ CEB Challenger ❖.
What is David Gordon-Smith's email address?
David Gordon-Smith's email address is ka****@****ail.com
What is David Gordon-Smith's direct phone number?
David Gordon-Smith's direct phone number is +160463*****
What schools did David Gordon-Smith attend?
David Gordon-Smith attended Brigham Young University - Idaho, Brigham Young University - Idaho, Brigham Young University.
What are some of David Gordon-Smith's interests?
David Gordon-Smith has interest in Ppc, Conversion Marketing, Local Maps, Seo, Internet Marketing.
What skills is David Gordon-Smith known for?
David Gordon-Smith has skills like Seo, Sem, Ppc, Google Adwords, Online Advertising, Google Analytics, Online Marketing, Social Media Marketing, Digital Marketing, Leadership, Integrated Marketing, Management.
Who are David Gordon-Smith's colleagues?
David Gordon-Smith's colleagues are Wilson (Lmp), Eric Pinfold, Dan Chong, Charlene Claire, Shannon Balla, Katie Barlow, Anis Zunuzi.
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