David Greenfield Email and Phone Number

Content development and production management for the online and print presence of Automation World (www.automationworld.com). In addition to written content, I also develop, record and edit videos and podcasts. Select and edit content for newsletters, eHandbooks and special sections. Develop content assignments and manage network of freelance writers. Editorial content and travel budget responsibility.

Oversee day-to-day content development, direction and editorial duties for the online and print presence of Automation World (www.automationworld.com). Also generate concepts and ideas for clients to drive content development through integrated media programs including recording and editing of podcasts and webcasts, videos, e-newsletters and social media content. Develop content assignments and manage network of freelance writers. Editorial content and travel budget responsibility.• Helped nearly double the property's revenues in less than 5 years through close work with the publisher and salespeople to develop independent and custom content platforms and associated marketing strategies.• Launched the "Automation World Gets Your Questions Answered" podcast, now generating an average of more than 1200 downloads per episode. Also launched the "Automation World TV" channel on YouTube as an additional outlet for our video content.• Served as host and director of The Automation Conference & Expo (2012-2019), securing presentations from automation experts at top companies such as BASF, Bayer, Boeing, Campbell's Soup, Chevron, Coca-Cola, Dow Corning, NASA, ExxonMobil, GM, H.B. Fuller, Nestle, Nova Chemicals, PepsiCo, Sherwin Williams, Sprint, Stihl, Subaru, Taylor Guitars, Tyson, and UL. The inaugural event drew 28% higher revenues than any previous event held by Summit Media/PMMI Media Group (the parent companies of Automation World). Attendance increased as much as 133% and revenues increased by 74% during the event's tenure.

Overall editorial responsibility for Design News, UBM Electronics' media property covering system and product design engineering. Responsible for all editorial P&L, research, and associated processes, as well as direction of publication, content acquisition, staff editor and freelance management. Collaborated with sales team on new print and online revenue-generating opportunities. Also had direct interaction with corporate event management group around event idea development and content planning.• Directed creation of detailed editorial calendar which aided sales in reaching 103% of revenue goals in first fiscal quarter following calendar introduction.• Generated $69,000+ in unbudgeted revenue through creation of multimedia (print and webcast) package for clients leveraging “System & Product Design Engineering” social media discussion group.• Launched “System & Product Design Engineering” LinkedIn group for Design News, attracting 1,500 members in first year.• Oversaw redesign of print publication.• Instrumental in recruitment of bloggers and moderators for launch of new Design News website.

Direct editorial staff of Control Engineering, RBI’s principal property covering industrial automation technologies. Work directly with publisher and sales team to develop print and online revenue-generating projects, including demographic inserts, custom supplements, webcasts, videos, microsites, and online newsletters. Oversee all editorial P&L, research, and associated processes, as well as editorial direction of publication, content acquisition, and freelance management. • Launched and managed largest topic-specific social media groups related to audience profession (grew to more than 7,000 members total in first year). Leveraged these groups for marketing and content development purposes.• Grew www.controleng.com Web traffic by 32% and newsletter editorial click-through rates by 22% (2009 vs. 2008).• Created and oversaw campaigns related to profession-related contests that engaged thousands of audience members worldwide.

Manage creation, development, and delivery of all communication vehicles—print and online—associated with World 50’s private membership groups for senior executives in marketing, human resources, brand management, supply chain, and global corporate management positions. • Increased member click-through rates on the company’s two principal group Websites by 93% and 177% within first six months based on integration of new content ideas and electronic newsletters.• Worked with group managing directors to develop content for 10 in-person events each year as well as new recruiting materials, helping drive new member commitments to highest level in company history.

Led 12-person staff of Manufacturing Business Technology, RBI’s principal publication covering enterprise software use in the manufacturing industries. Full P&L, budgeting, forecasting, staff management and development, and business strategy responsibilities for $4.3 million operation.• Directed publication to first place in market share through development of unique, integrated print/online advertising packages focusing on demographic sectors of audience; attracted 18 new clients in one year and more than $500,000 in new revenue.• Developed new partnerships with external organizations and created new online content taxonomies—increasing traffic by more than 12% per month, links by more than 2,000%, and delivering incremental online revenues.• Launched first joint webcast with Chinese sister publication and helped deliver more than $30,000 in sponsorships for a live event in Shanghai.• Selected to attend Reed Business University (a week-long executive management program).

Directed 6-person editorial staff of Control Engineering, RBI’s principal property covering manufacturing automation. Directed major content, graphic, and workflow redesign. • Helped launch China, Poland, and Russia editions. Frequently invited to speak at client-sponsored events.• Drove custom revenue from $0 to more than $1 million in less than 24 months by working directly with publisher and sales representatives to develop unique print and online vehicles for clients.• Created new content groupings based on audience demographics, resulting in new weekly and monthly e-newsletter content – first year inventory sold out within 90 days.

Managed Alchemy (formerly known as Software Strategies) magazine’s 5-person editorial and production staff as well as co-managed 3-person sales staff; coordinated nationwide pool of freelance writers; oversaw editorial budget; created and implemented editorial direction; developed, assigned, wrote, and secured content and research; developed, presented, and assisted in closing deals with custom publishing clients; managed creation and production of custom publications; frequently invited to speak at client-sponsored events.• Editorial leader of Putman Media’s Custom Publishing Group, helping win a number of high-profile projects with clients such as Microsoft and IBM.• Initiated use of computer-to-plate printing process, resulting in an initial 10% annual reduction in printing costs.• Managed creative development and launch of company Web sites and Webcasts.

Directed all resources needed to deliver products (magazines, newsletters, books, and online media) on schedule; managed negotiations with printer regarding deadlines, mailing schedules, and proofs; coordinated various aspects of the business from editorial and production to sales and marketing on a daily basis. Also served as editor of APICS–The Performance Advantage where I supervised staff in all aspects of editorial and production including the acquisition, assignment, and development of articles; operated as direct liaison with APICS Society.• Worked with national sales director to increase advertising percentages by 20% for Lionheart Publishing’s principal publication via strategic content direction.• Creative development and programming/design of company web site.

Edited, wrote, researched, and designed/produced feature articles, columns, and departments for Modern Paint and Coatings and Robotics World magazines; managed reprint sales from order to invoice.• Reduced freelance costs by more than $10,000 per year through optimization of editorial processes.

CNN World Report – Wrote, researched, and edited scripts for anchors; transcribed and summarized reports from contributors; compiled and edited video footage; coordinated and performed voice-overs; operated playback units for production of weekend show.