David J. Hoff Email & Phone Number

Based on my extensive experience in journalism, politics, and nonprofit communications, I offer clients:  Media relations strategy that can earn coverage in top-tier publications and agenda-setting news sites Strategies to promote brands and protect reputations using a diverse set of tactics across all platforms Compelling writing for print, social media, and websites Data analysis and storytelling that makes numbers easy to understand and engage with

Washington D.C. Metro Area

• Provided strategic advice to executives for government and nonprofit agencies to position their organizations as thought leaders and extend their brands to new audiences• Led a large communications projects focused on helping government agencies and nonprofits achieve their strategic goals. • Developed communications strategies and campaigns that included landing front-page newspapers stories, trending social media content, awarding winning digital products, and engaging public presentations • Conducted media trainings for executives to prepare them to promote their programs and respond in a crisis• Recruited and retained a diverse and dynamic team

Washington, Dc

• Branded the new president as the voice of the charter school sector and recruited national and regional leaders to amplify her messages • Managed media relations that resulted in hundreds positive mentions of NAPCS and its new president in The New York Times, The Washington Post, the Chicago Tribune and regional and statewide news outlets • Created a series of videos to portray charter schools that are successfully serving disadvantaged students that are being used in social media and on-line fundraising• Prepared communications tools for state and local charter school officials to promote the success of their schools and respond to critics

• Collaborated with other senior members of the communications team to conceive, develop, and execute integrated communications plans for Race to the Top, Investing in Innovation, President Obama’s budgets, and other key initiatives.• Conceptualized and wrote speeches for Secretary of Education Arne Duncan and supervised a team of three that writes speeches for the Secretary and other senior staff members. • Co-led the Department of Education’s entry into social media through blogs, Facebook, and Twitter.• Wrote and edited op-eds that appear in national and regional newspapers.• Oversaw the writing, design, and production of key messaging documents such as the Blueprint for Reform.• Staffed Secretary of Education on travel, arranging press interviews, briefing him on events, and keeping him on schedule.• Supervised team of six that redesigned and maintains www.ed.gov.

• Reported on national issues for American education’s newspaper of record on the most important news developments in K-12 education, including federal policy, school finance, assessment, and mathematics and science curriculum• Created, conceptualized, and wrote NCLB: Act II, a daily blog that tracked the reauthorization of the No Child Left Behind Act, which quickly became a widely read news source for Washington policymakers• Collaborated with colleagues to produce multimedia coverage across all platforms of the Democratic and Republican presidential nominating conventions

• Led the daily newsletter's coverage of congressional legislation and policy development at the White House and U.S. Department of Education . Covered the passage of the Goals 2000: Educate America Act; the 1994 reauthorization of the Elementary and Secondary Education Act; the 1995 government shutdowns; the 1996 summit between governors and business leaders; and the 1996 presidential nominating conventions.

Among the jobs I held in college and early in my career:Editor, Foundation Giving Watch and Corporate Giving Watch, February 1991-October 1991Reporter, Connection Newspapers, August 1989-February 1991Free-lance Writer, May 1988-August 1989Editor, Flightline, December 1988-May 1988Copy Editor, Ann Arbor News, February 1987-December 1987Stringer, Grand Rapids Press, May 1986-August 1986

Master'S Certificate, Data Analytics

Activities and Societies: Member the team that won the student vote for best capstone project

B.A., History