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My team and I help automotive companies improve their embedded-software development capabilities & results. We work with many OEMs and Tier1s to enhance their ability to get software programs into production. The biggest area of improvement for our customers has been in ADAS Levels 1-5 (including autonomous driving software stacks), especially HPC and Cloud based simulation.We help OEMs and Tier1s to improve their ability to deliver value to their customers:- Improve software quality earlier in the development process- Get more done with reduced quantity of physical prototypes- Reduce amount of expensive on-road testing using high-fidelity virtual-vehicle development & simulationSkills:* Significant international B2B expertise: consultative selling of complex enterprise-wide technical solutions - Conducted business with over 1000 companies in 20 countries* Won several prestigious awards: R&D100, Best New Product Award, Sales Performance Award* Global Conference Speaker* Automotive Industry Expertise:- Automotive & HDD embedded software development, ECUs (Electronic Control Units), AUTOSAR, ADAS, Autonomous driving, ISO26262, SOTIF, IVI, Linux, RTOS, hypervisor- HPC / Cloud-computing (AWS, Azure, Google), Python, C/C++* Social Media Selling + Content Marketing* BS Computer Engineering + MBA
Ipg Automotive Gmbh
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Director Of Global Sales StrategyIpg Automotive Gmbh Nov 2017 - PresentIPG develops Simulation Software for automotive SW development: Autonomous Vehicles, ADAS, EV.• IPG CarMaker is the most widely used simulation platform for ADAS Level 1-5 development• We have helped customers globally deliver hundreds of production vehicle programs in less time. Our competitors may claim they can, but IPG's customers actually do!• Test ADAS and Autonomous Driving SW functions and stacks faster than real-time• CarMaker Virtual vehicles behave exactly like real vehicles in the real world, not like simple models in game-engines.• Scale large numbers of simulations with HPC onto the Cloud (AWS, Azure, Google)• Our US team helps customers successfully integrate simulation capabilities into their development processes
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Regional Sales Director North AmericaMentor Graphics Aug 2016 - Oct 2017Wilsonville, Or, UsMentor is a $1.3B revenue EDA SW division of Siemens, also selling embedded SW tools, OS, IVI. Mentor Automotive powers solutions in systems engineering, from In-Car Experience, Connectivity & Networking to Subsystems & Technology. • Sales Team surpassed the Sales quota, winning sales with hypervisor, AUTOSAR, embedded Linux• Led team to improve quality and quantity of sales leads in the sales funnel (SalesForce)• Coached team to create selling strategies for strategic accounts -
Vice President Of Sales For The Americas // President Of Etas Inc.Etas (Bosch Group) 2014 - Jul 2016Stuttgart, Baden-Württemberg, DeETAS, headquartered in Stuttgart, Germany, is part of the Robert Bosch Group. ETAS supplies hardware & software development tools, simulation software, testing systems, and engineering services for automotive and heavy-duty diesel embedded software development. * President of ETAS Inc. (U.S. corporate entity) - P&L responsible for ETAS in North and South America.* Responsible for: Sales, Marketing, Support, Engineering Services, Local M&A, Product Development, Accounting, Controlling, HR, Quality, IT, and Facilities. -
Director Of Sales And Marketing For North AmericaEtas (Bosch Group) 2011 - 2014Stuttgart, Baden-Württemberg, DeResponsible for North America team of: account managers, business developers, applications engineers, support engineers, and communications.First group within ETAS-global to effectively promote via: Social Media: Twitter, LinkedIn, Blogging, content marketingThe team helped customers to develop their automotive products for new markets: ADAS, alternative fuels, electric vehicle, AUTOSAR
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Marketing Manager: Communications, Product Management, StrategyEtas (Bosch Group) 2005 - 2011Stuttgart, Baden-Württemberg, DeResponsible for: regional product management, Marketing Communications for North America, new product launch, competitive analysis, market and business development, go-to-market strategy.
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Sales And Marketing Consultant // Business Strategy To Fortune 500 CompaniesDavid J Howarth Consulting 2003 - 2005Independent consultant helping Fortune 500 companies develop effective strategies to gain competitive advantage. Clients include: Anchor Hocking (Newell Rubbermaid Group), IO-Tech (National Instruments), ETAS (Robert Bosch Group).
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Business ManagerKeithley Instruments 1998 - 2003Cleveland, Ohio, UsKeithley is a premier B2B manufacturer of precision electronic measurement instruments, selling to engineering organizations in: automotive, research, product development, and manufacturing.Global Responsibility for: go-to-market strategies, product launches, business development, competitive analysis. I also represented Keithley on several industry standards committees. -
New Product Development Manager: Electronics, Embedded Software, Network, Windows SoftwareKeithley Instruments 1995 - 1998Cleveland, Ohio, UsLeader of development for the "SmartLink" product line, an innovative networked measurement-module. Led the team of 10 engineers, including: mechanical enclosure, electronics, micro-controller, embedded software, network interfaces and protocols, and Windows configuration and utility software.Won several Product-of-the-Year awards, including the prestigious "R&D 100" award.
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Owner: Sales, Marketing, Promotion, Product DevelopmentIsland Canvas Gear 1993 - 1995Grew sales 50%: redesigned the product line and added distribution channels.Increased margins 25%: optimized the product designs and production process.Increased value of the company by 50%: Sold to Tervis Tumbler.
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Product Development Manager // Software EngineerCumulus Corp 1988 - 1993Cumulus was a start-up, and what an adventure it was! Cumulus manufactured PCs and peripherals, and grew from about 25 to 500+ employees.Cumulus was ranked one of "fastest-growing companies in U.S. history" by Business Week Magazine, 1990.I started as a Software Engineer, and was promoted to the Product Development Manager with a team of 6 engineers. Later I led initiatives to enter new businesses.Results:- Led team of 6 engineers to develop 50+ new hardware products- Led project to win 40% market share in 12 months
David Howarth Skills
David Howarth Education Details
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Weatherhead School Of Management At Case Western Reserve UniversityExecutive Master Of Business Administration (Emba) -
Case Western Reserve UniversityComputer Engineering
Frequently Asked Questions about David Howarth
What company does David Howarth work for?
David Howarth works for Ipg Automotive Gmbh
What is David Howarth's role at the current company?
David Howarth's current role is Sales and Business Development Executive.
What is David Howarth's email address?
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What is David Howarth's direct phone number?
David Howarth's direct phone number is +49711*****
What schools did David Howarth attend?
David Howarth attended Weatherhead School Of Management At Case Western Reserve University, Case Western Reserve University.
What are some of David Howarth's interests?
David Howarth has interest in Animal Welfare.
What skills is David Howarth known for?
David Howarth has skills like Product Development, Product Management, Business Strategy, Sales Management, Product Marketing, Automotive, Cross Functional Team Leadership, Management, Competitive Analysis, Market Research, Strategy, Marketing Communications.
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