As a Digital Content Creator for Grafton International, I play a key role in shaping our online presence and brand identity. I create engaging content—including videos, photos and graphics —tailored for platforms like social media, websites, and email campaigns. Collaborating closely with the marketing and sales teams, I ensure all content aligns with our brand strategy, effectively promoting our products and services. I also analyse performance metrics to optimise content and boost audience engagement, staying on top of industry trends to keep us competitive in the digital space.

Responsible for all marketing activities across the business. Creating engaging content and campaignsacross social media channels, email marketing, and writing copy for print-based material. Managing and maintaining the company's Wordpress website. Managing and growing all social media platforms - Linkedin, Facebook, Instagram and Twitter.

Creating and managing all digital content across 10+ different sites.

Creating images and videos of all stock for eCommerce and social media channels.

• Engaged with and served a variety of customers in an extremely busy department store. • Coached and developed a highly competitive team • Managed deliveries, transfers and IBT’s. • Performed monthly health and safety checks, including paperwork. • Managed recruitment for all new employees, across both our men’s and women’s concessions. • Maintained the shop floor to a high standard. • Trained and developed new members to the management team. • Managed store schedules and payroll. • Counted cash drawers and made bank deposits. • Reordered inventory when it dropped below predetermined levels. • Examined merchandise to verify that it was correctly priced and displayed. • Managed a team of 20 across two separate concessions (Offspring Men’s & Offspring Ladies)

• Engaged with and served a variety of customers in a busy store.• Scanned, unboxed and organised delivery boxes.• Served customers on the till.• Advised customers on selection, promotions and care of products.• Performed and managed stock checks.• Continued to keep the shop floor’s standards high.• Cashed up during both store opening’s and close’s.• Lead the shop floor successfully in order to encourage staff to actively get to know their customers and engage with them accordingly therefore increasing key KPI’s including UPT (Units Per Transaction), ATV (Average Transaction Value) and Conversion Rates.• Organised team incentives to maximise staff sales.• Managed staff schedules on the stores rota.• Managed Pay Roll.• Helped in the Visual Merchandising alongside head Visual Merchandisers for the whole of Europe.• Managed store visits from Visual Merchandising, Loss Prevention, District Managers as well as the company’s Vice President.• Trained new members of staff, including sales assistants and management.• Helped with the opening, setting up and training of new staff for new stores in London, Wales and Birmingham.