Account Supervisor
Burlington, Ontario, Canada
A direct marketing agency with full service capabilities.• Developed and managed client relationships by providing frequent status updates and recommendations to enhance marketing campaigns.• Brought client campaigns to life, in the United States and Canada, by managing projects from initial concept and ideation, through to activation and wrap-up.• Lead efforts for strategic conceptualization of new campaigns, pitching ideas to existing and potential clients.• Sought out and attained cross-functional and incremental business development opportunities, supporting the business development team with sales decks, pitches and RFPs as needed.• Built and signed off on SOWs, estimates, and budgets for clients.• Monitored budgets throughout activation and reconciliation post-program.• Oversaw the execution of various campaigns, providing support and guidance to the account team as needed• Conducted post-mortem wrap-up reports with client, as well as reconciliation and archiving• Managed and coached a team of direct reports• Worked with internal support teams including Creative, Production and Accounting to ensure various needs of program were met.• Marketing programs executed included direct response television, direct mail, websites, SEO & SEM, lead generation programs, PR/media releases, promotional videos, call centre management and email marketing.