Dynamic Trade Marketing team leader with 17 years of building brands in the Beverage Alcohol space, through a variety of Sales, Marketing, and Trade Marketing leadership roles. Entrepreneurial spirit with a passion for developing best-in-class retailer programming, point of sale, and experiential consumer activations.Skilled at leading cross-functional groups, ensuring alignment in brand and sales strategy to maximize Marketing investments and creating impactful national, regional, and customer specific promotions. Champion of forward-thinking process and efficiency, with a proven ability to build new Trade Marketing Operations infrastructure and sales focus strategy. Collaborative and inclusive people leader focused on developing employee talent and career growth. Thoughtful and concise communicator with strong analytical and interpersonal skills. An energetic person with a sense of humor and the desire to do the best work in a fun environment.