Content creator, consultant, and editor.

PixelShift is a creative studio for the next era of communications. We bring together the best minds in content creation, publishing, advertising, marketing, consulting, and events. We help you reach your audiences more efficiently, more credibly, more easily, and more affordably.As Vice President, my role is to:► Identify and oversee strategic media and influencer relationships and programs to generate positive earned media, sponsored content, and ambassador programs.► Design and implement individualized PR and relationship-management strategies enabling creators and influencers to tell their stories through authentic, inspiring content. ► Connect ambassadors, influencers, and creators with the proper support and the right opportunities, so they can generate meaningful content that positively positions the products.► Ideate and implement changes to PR strategy that address the shifting landscape of communications and media while supporting traditional and mainstream press.► Maximize communications and facilitate hands-on relationships with media outlets and influencers to drive the placement of stories across print, web, YouTube, and social.► Develop effective media outreach to support product launches, including outlet communications, briefings, technical assistance, product review loans, story placement, analytics, and reporting.► Continually analyze and advise on industry trends, upcoming market changes, new consumer patterns, and competitor strategies. Provide insight on actionable changes in messaging to keep clients at the top of mind.► Coordinate, scout, staff, and support press events, both in-person and virtual.► Develop, edit, and deploy press materials according to client style guides and legal requirements. ► Institute best practice actions and automation processes for task simplification and error reduction, reducing product launch preparation time-to-deploy by more than 50 percent.

Madavor Media develops, publishes, and markets content on various platforms for individuals who are passionate about their interests and those seeking highly informative editorial that helps readers take charge of their well-being and live happier and healthier lives.As the Content Development Director for Madavor, I was responsible for overseeing marketing initiatives across multiple platforms and formats. I also collaborated with Editorial and Marketing teams to drive sales, engagement, and positive customer behavior.HIGHLIGHTS► Devised policies and plans to uphold brand consistency across all content channels for publications, including online, social media, email, point of purchase, mobile, video, and print► Established relationships with advertisers like Sony, Adobe, and Olympus► Monitored analytics and KPI and adjusted goals as needed

I maintained editorial direction, calendar, content plans, budgets, and design goals for two industry-leading magazines and respective websites in this position. I was also responsible for developing and expanding relationships with manufacturers, PR agencies, and other organizations to advance division goals. In addition, I oversaw the incremental redesign of publications to accommodate new design directions and newsstand goals. I participated in stakeholder meetings to determine the best practices for the group’s publications. HIGHLIGHTS► Created and assigned editorial assignments for each issue and the web properties to match editorial goals► Conceived, researched, and wrote content for division magazines and websites ► Developed long-form content for technology and photographic product reviews for each magazine and the respective website► Participated in the redesign of the Digital Photo Pro and Digital Photo website back-ends► Developed content partnerships with industry leaders In addition, I oversaw the incremental redesign of publications to accommodate new design directions and newsstand goals. I participated in stakeholder meetings to determine the best practices for the group’s publications. HIGHLIGHTS► Created and assigned editorial assignments for each issue and the web properties to match editorial goals► Conceived, researched, and wrote content for division magazines and websites ► Developed long-form content for technology and photographic product reviews for each magazine and respective website► Participated in the redesign of the Digital Photo Pro and Digital Photo website back-ends► Developed content partnerships with industry leaders To learn more about my contributions in this position, please feel free to connect with me on LinkedIn to start a conversation.

HIGHLIGHTS► Wrote and edited long and short form copy for magazines, blogs, and websites► Established and maintained relationships with manufacturers and PR agencies

As a freelance writer, I provided writing, editorial, and photographic services to more than a dozen corporate clients, including Apple, NBC, and United Airlines.I wrote two photography books published by Peachpit Press for client Blue Pixel, wrote a camera user guide for Magic Lantern, and managed the proofreading and copyediting cycle. I have contributed photography and writing to sixteen print publications and websites, including Time Digital, Bicycling, Moutain Bike, MacWorld, MacAddict, Peloton, and Outdoor Photographer.

As the founder and director, I created editorial and video content, including hundreds of tutorials, best practice guides, reference materials, product showcases, feature articles, and several eBooks. I proposed, negotiated, and secured budgets from technology partners to establish educational programs.HIGHLIGHTS► Launched an international user group sponsored and funded by Apple for photographers using Apple's professional photo tool, Aperture► Expanded company to provide training and resources for users of all Apple's tools► Generated all collateral materials, marketing materials, proposals, and PR documents► Instructed students at fifteen domestic locations, three international stops, and four Apple retail store theater locationsIn addition, I created a series of in-person training seminars, including the Aperture Road Tour and the Aperture Intensives. I also taught in more than 30 locations and three countries, including creating the curriculum, collateral materials, marketing materials, advertising, and instructor guides.

Designed and developed the magazine's hands-on product review guidelines and procedures used across all print and web outlets for a multiple-award-winning magazine serving the professional photographer► Wrote and produced content for PDN, PDNOnline.com, PDN Gear Guide, PDN Equipment Guide, PDNedu, and related websites, generating between 10,000 and 40,000 words per month► Edited all freelancer-generated submissions for content and style. Developed relationships with manufacturers and their PR teams and arranged for and managed a constant flow of products for review► Acted as chief editorial liaison between the magazine and the manufacturers► Performed hands-on testing and review of all photographic and technology products featured in the magazine and related websites► Led web-development team in the creation of the revised PDNOnline.com website relaunch► Conceived and managed the development of the PDN Gear Guide supplement, including managing the design and development of the project, and provided all gear reviews for each issue, twice annually.► Developed educational programs in conjunction with Nielsen's trade show division