David J. Shepard Email & Phone Number

*References available upon request.Designer of measurable, data-driven solutions built on exceptional branding, communication and service design expertise.The VisionI’ve led com and branding functions at organizations where I was responsible for creating and/or professionalizing their communication function, including roles in higher education and program capacity/brand development.As a brand communicator, I have created measurable annual plans for responsive marcom functions that positioned companies and organizations like Cambia/Cambia Grove, the UW Information School, and Providence Health’s shared services teams to maximize the value of their brand promise. I have demonstrated success with external partners as an in-house collaborator, and in service to internal teams in need of effective communication design leadership.My signature: innovative strategies that generate results (like the iSight virtual film festival, Spring Forward with Women Leaders event series that I collaborated with partners to create, plan and produce; and the EHR Incentive program roadshow that I planned, managed and staffed for Washington state's provider community).Results were visible in well-regarded guest speakers finding a platform for innovation in equity programing with hundreds of members of the health care innovation community; increased engagement with students and prospective students in three degree programs at the UW, including the premiere of student-produced viral video at the iSight film festival that has been viewed on YouTube more than 2 million times; and support in the form of millions of dollars for electronic records implementation for Washington state's health care system.---Leadership In Service to Collaboration and InnovationTo accomplish these goals, I adapted and learned to manage and inspire staff to excel; I maintained relationships with vendors, some of whose function would be internalized later using a search process I led; and I made sure we made the most of our team’s capacity to develop compelling stories about the teams’ work with clients and partners. As we built on those stories to create plans for advancing that work as part of a comprehensive planning and evaluation process, we showed our team’s capacity to generate the organizational, cross-functional buy-in needed to make calculated risks pay dividends.---Far Beyond the AutomationThe type of accountable leadership I evidence can not be systematically automated, even in an era of near-total automation: that’s who will succeed in the role in which we'd engage.

Listed skills include Copywriting, Social Media, Strategic Communications, Editing, and 18 others.

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