David Song Email and Phone Number
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I am a communications professional with more than 15 years of experience. During that time, I have developed a broad base of skills to successfully reach diverse audiences and deliver effective messages to meet business objectives. Whether the entity is a pro sports franchise, a revolutionary Internet video service or a Fortune 500 energy company, my work in crafting strategies and messages that resonate with the intended audience has been integral to the success of the organizations I represent. Well into my second decade as a communicator, above all else, I consider myself a professional storyteller.
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Senior Advisor, Business Operations And Strategic PlanningSouthern California Edison (Sce)Los Angeles, Ca, Us -
Senior Advisor For Corporate CommunicationSouthern California Edison (Sce) Feb 2018 - PresentRosemead, California, United States• Oversaw the Wildfire Reputation and Communications Management Team of 20+ employees for SCE’s Wildfire Mitigation Plan• OU Lead for annual Corporate Affairs goals, success measures & metrics for public safety and wildfire resiliency in 2023 and 2022• Led company and fire agency public engagement regarding SCE’s $18M sponsorship of the 2022 Quick Reaction Force Helitanker, which garnered 22 unique media placements in 2021 and 24 opportunities in 2022.• Led external engagement efforts, including vendor collaboration, on grid edge technology pilots to showcase SCE’s leadership in integrating both utility scale and distributed energy resources.• Showcased new technologies including covered conductor, Rapid Earth Fault Current Limiters, Early Fault Detection, among other innovative solutions• Led television and radio interviews, both live and taped opportunities that have significant impact to the company’s reputation, including wildfires, PSPS incidents, summer readiness and lawsuits
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Corporate Communications Senior Project ManagerSouthern California Edison Feb 2016 - Jan 2018Rosemead, Calif.• Managed and supervised corporate communications team (oversaw performance reviews) that supported Transmission & Distribution (T&D) internal communication• Led organizational change management and internal communications plan to quickly mobilize all 8,000+ employees to align and prioritize reliability (Reliability Roadmap), as SCE moved from 3rd to 1st quartile• As a part of the Reliability Roadmap, developed and managed the ‘Faces of Reliability’ campaign including a program budget of $150,000• Led 10+ internal communicators across the company as part of the Communications Councils to maintain consistency of messaging and raise the profile of T&D key initiatives• Served as the subject matter expert for employee and change management communications to the Senior Vice President of Transmission & Distribution. • Lead company media spokesman on all matters related to T&D
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Corporate Communications Project ManagerSouthern California Edison (Sce) Jan 2011 - Jan 2016Rosemead, California, United States• Served as the day-to-day company spokesman for SCE on issues related to outage communications, infrastructure improvement, grid modernization, energy storage technology and transmission licensing. • Orchestrated communications strategy for major incidences including the Long Beach network outage, Superstorm Sandy mutual assistance, Rivergrade workplace violence incident, and the San Gabriel windstorm• Managed and oversaw the communications plan and execution across major technology initiatives for grid modernization, energy storage deployments, and advanced metering infrastructure• Provided strategic communications counsel to the company’s senior leadership team and other subject matter experts representing SCE. • Led department effort to draft initial communications strategy in the company’s Electrical Emergency Action Plan and the All-Hazards Plan• Received widescale coverage across PBS, New York Times, communities, technology companies, and local government
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Communications Specialist, Corporate CommunicationsSouthern California Edison Feb 2008 - Jan 2011Rosemead, Calif.• Provided organization and enterprise communications counsel to corporate officers, directors, and division management on highly sensitive communication issues.• Developed project scope and budget ($500,000) for communicating quarterly residential marketing campaigns with employees• Engaged in strategic decisions to improve SCE’s influence across internal and external audiences for major company initiatives.• Reached 5,000 employees across Customer Service and T&D through monthly print newsletters for the Customer Service operating unit and Transmission & Distribution organization
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Senior Account ExecutiveAllison & Partners Jun 2005 - Jan 2008Santa Monica, Calif.Managed day-to-day operations of YouTube’s media relations function before, during and after its acquisition by Google. Steered YouTube’s crisis strategy around a $1 billion copyright infringement lawsuit filed by Viacom in 2007. Plan success metric included message penetration around the Digital Millennium Copyright Act safe harbor law, which protects websites like YouTube from copyright infringement laws as long as it complied with takedown requests from content owners. Effort resulted in a 68% key message penetration rate in stories covering the Viacom suit. -
Account ExecutiveBob Gold & Associates Dec 2002 - May 2005Torrance, Calif.Handle media and public relations activities for major client accounts at Southern California PR firms (Charter Communications, Bravo, ESPN) specializing in consumer and business-to-business marketing and communications services for the cable, telecommunications and high-technology industries. -
Athletic Media Relations AssistantUc Berkeley Aug 2000 - Jun 2002Berkeley, Calif.Assisted in all aspect of sports media relations for the University of California Intercollegiate Athletic Department. Supported media relations director in football and men's basketball. Managing Editor of men's basketball magazine.
David Song Skills
David Song Education Details
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Troy High School
Frequently Asked Questions about David Song
What company does David Song work for?
David Song works for Southern California Edison (Sce)
What is David Song's role at the current company?
David Song's current role is Senior Advisor, Business Operations and Strategic Planning.
What is David Song's email address?
David Song's email address is yo****@****ley.edu
What is David Song's direct phone number?
David Song's direct phone number is +171489*****
What schools did David Song attend?
David Song attended University Of California, Berkeley, Troy High School.
What skills is David Song known for?
David Song has skills like Corporate Communications, Media Relations, Strategic Communications, Public Relations, Social Media, Internal Communications, Project Management, Strategic Planning, Crisis Communications, Program Management, Strategy, Management.
Who are David Song's colleagues?
David Song's colleagues are Douglas Strand, Dan Walsh, William Quezada, Brannon M., Shelley Baumgardner, Dennis Cruz, Sophansa Roberson.
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David Song
Executive Vice President - Chief Commercial Banking Officer At Wilshire BankDiamond Bar, Ca5yahoo.com, yahoo.com, postoffice.pacbell.net, worldnet.att.net, wilshirebank.com4 +121374XXXXX
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David Song
San Francisco Bay Area41powerafrica.com, sunrun.com, yahoo.com, firstsolar.com8 +120268XXXXX
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David Song
United States -
David Song
San Francisco Bay Area1gmail.com -
David Song
Washington, Dc
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