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Developed dataset of customers for industry leading SaaS renewable energy startup. Identified 30% more companies than other data providers including national industry association. Enriched customer profiles with natural language processing and analysis of customer website source code and structure. Discovered data privacy issue impacting 5,000,000 teenagers using Instagram and spearheaded public awareness campaign that caused Instagram to modify its user authentication process. Pitched story to major media outlets and secured participation of writers from NBC News and Bloomberg to develop stories on this topic. Was also interviewed by reporters from Wired, CNET, Chicago Tribune, The Information and ProPublica. Developed social media outreach focused exclusively on Twitter audience. Created highly targeted messaging and outreach that achieved over 500,000 impressions, 3.1 engagements/tweet, 2,000 article downloads and grew potential audience reach by 4.9M users.Created machine learning model using public data to solve problem that NREL with $14M research budget had not. Model provided nearly 5x improvement in predicting which homeowner would install solar within 9 month time window. Solution can be implemented in 30+ major cities with total population of 30M+.My data science presentation of this project ranked in Top 10 among 800 Meetup presentations in SF Bay Area last year that focus on data science, ML, AI, big data and predictive analytics.(http://bit.ly/Top10_DataSci_talks)Graduate of Data Science immersive program at General Assembly with emphasis on Python, machine learning, algorithm selection, feature engineering and problem definition. - Achieved ‘top 10’ brand recognition in 4 consecutive years for $50M company by repositioning them as a peer to corporations 20 times larger. - Strategic brand builder who helps companies define core value proposition and develop tools and materials for them to earn new business. - Launched new business units, developed multiple new products and created extensive range of marketing programs in multiple industries. - Creative problem solver, expert in gathering data and developing targeted product design and marketing communications programs. - Managed diverse project teams, individuals and departments.Passionate about data analysis, corporate sustainability, renewable energy, design of the built environment and innovation in every form.
Addressable Insights Llc
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Co-FounderAddressable Insights Llc Aug 2022 - PresentThe mission of Addressable Insights is to assist progressive organizations and candidates with unique data products that provide actionable intelligence from ground truth information at scale. We are currently in stealth mode. -
OwnerDavid Stier + Associates Oct 2013 - Dec 2023Marketing consultancy focused on cybersecurity, renewables, and architectural products and services for the built environment. • Developed extensive account and prospect database for leading renewable energy SaaS company. Total number of companies profiled was 48% more than the number identified by industry's national association. Information included product range, territory, social media and brand usage. In addition, calculated the nearest 10 competitors for several thousand companies at the MSA level. • Identified significant child safety issue with Instagram and submitted bug report to Facebook which chose to ignore the matter. No child safety organization nor Instagram had alerted parents to this issue. Over 1 million kids at risk so I launched independent campaign to garner public support to fix this. Secured articles with CNET, Bloomberg and NBC over a 6 month period. Twitter campaign achieved over 500,000 impressions.• Hired by Ralph Langner of The Langner Group, an international cybersecurity consultancy for 6 month project to develop comprehensive marketing and business development program. Refined product positioning and target market, created 3 minute overview video, designed website and outbound email template, secured speaking engagements at national events and created highly targeted email lead list of over 10,000 contacts.• Conducted comprehensive marketing review for leading architectural product manufacturer. Provided recommendations on product design and development and identified highest value prospects. Developed proprietary email list of 7,000+ contacts in targeted professions.• Compiled fully featured database of 200k+ solar PV installations among five states over five year period from multiple public sources. Performed extensive analysis to identify trends among installers and project types. Identified negative trend in SolarCity’s share of high value residential installations and shift in Enphase Energy’s sales among top 10 installers. -
Senior Marketing ManagerWorkrite Ergonomics Sep 2009 - Aug 2013Petaluma, Ca, Us- Led product development for company’s first GSA compliant under-cabinet LED fixture. Prepared comprehensive competitive review that prompted supplier to provide 16% cost reduction. Recommended product specifications, inventory levels, pricing and positioning. - Led multiple product repricing projects; recommended price increase amounts and estimated financial benefit based on detailed analysis of sales history and competitive environment.- Led all outbound communications, achieved Workrite’s recognition as top 10 brand for 4 consecutive years.- Initiated social media program, launched responsive website and created company’s first online video product overview. -
Marketing Services ManagerWorkrite Ergonomics Dec 2006 - Aug 2009Petaluma, Ca, Us- Developed extensive email marketing program with 800k annual messages to more than 80k contacts and generated over 1,000 sales leads and $200k incremental sales.- Created specifications to enhance company’s CRM program and developed automated procedures to improve data quality. Increased number of email contacts by over 400% at no cost by using comprehensive suite of data tools and advanced internet search techniques.- Created customizable ecard program from scratch for resellers to promote Workrite products.- Repositioned brand from computer accessories provider into contract furniture manufacturer.- Developed industry’s first Specification Guide with sku-specific data for LEED recycled content. - First company in office furniture segment to secure approval from ANSI/BIFMA to reprint excerpts from industry standards and inform specifiers of the exact requirements applicable to all Workrite product lines. -
Product ManagerWorkrite Ergonomics Sep 2005 - Nov 2006Petaluma, Ca, Us- Conducted comprehensive market review of adjustable height workcenters. Based on findings, implemented product line expansion to increase range of standard sizes by 600% to surpass competitors with minimal design and engineering. -
General Manager - Translite SonomaLightolier Jan 2004 - Sep 2004Us- Full P&L responsibility for 59 employee, $13M division of Lightolier. Succeeded prior owner as division’s first General Manager after company’s acquisition. - Increased company’s bookings by 6.5% during period of significant change and staff turnover. - Completed company’s largest product introduction in 7 years. - Increased sales 35% to Subway Restaurants by collaborating with design and engineering team. -
Vp Sales And Marketing - Translite SonomaLightolier Oct 2002 - Dec 2003Us- Redesigned company’s 220-page catalog in four months. Developed interactive pdf catalog.- Responsible for network of 78 agencies. Secured new representatives in four key territories.- Managed 8-person customer service team. Improved responsiveness by developing dedicated rep program and instituting quality control procedures for order entry. -
Director Of MarketingBoyd Lighting Mar 1999 - Sep 2002Sausalito, Ca, Us- Launched new division for architectural lighting market. Developed business plan, product specifications, branding, pricing and promotion. Secured licensing of product design and led project team to reengineer product for US requirements. Debut fixture earned NeoCon Gold award.- Led new product development team and launched 37 new products in ‘98-99, a 24% increase. - Negotiated long term licensing contract with designer who generated 15% of company sales.- Developed innovative method to source email addresses of over 25k prospective customers. -
Senior Marketing ManagerBoyd Lighting Mar 1998 - Feb 1999Sausalito, Ca, Us- Refined brand positioning by creating brochure to communicate company’s unique benefits. - Converted sales history from legacy system to create database for product portfolio analysis to direct sales force and guide new product development. -
Product ManagerWells Fargo Bank 1993 - 1998San Francisco, California, UsConsumer Checking Marketing- Reporting to Group Product Manager, developed business case to restructure consumer checking product line, impacting over 2.5M customers and $800M annual revenue. - Converted acquired portfolio of accounts with $250M fee revenue. Recommended product pricing, features and positioning. Worked with systems programmers, finance, and customer communication teams. - Managed $600k launch of Remittance account. Developed targeted promotions, recommended media mix (TV, print & radio), event sponsorships, and external marketing partnerships. - Marketed debit card services developed innovative coupon promotion with Safeway and other retailers to increase usage of debit card service.Small Business Banking, Strategic Planning and Advertising- Provided creative direction on $700k print, radio and CoOp ad campaigns, recommended media plans and market research, supervised agency, and approved final production. - Developed and launched multiple retail sales promotions with $500k budget for 600+ offices- Managed innovative cross-sell sales promotion with $1M budget to increase cross-selling of company’s products. Promotion generated 15 –fold increase in cross-sell activity.- Edited and generated content ideas for quarterly newsletter sent to 200k customers.company’s products. Promotion generated 15–fold increase in cross-sell activity.
David Stier Skills
David Stier Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
General AssemblyData Science 12 Week Immersive -
Oberlin CollegePhilosophy -
University Of Southern CaliforniaPhilosophy -
University Of Michigan - Stephen M. Ross School Of BusinessMarketing
Frequently Asked Questions about David Stier
What company does David Stier work for?
David Stier works for Addressable Insights Llc
What is David Stier's role at the current company?
David Stier's current role is B2B marketing leader who achieves outsize results:* 1M+Twitter impressions in 1 yr* ML lead scoring presentation ranked #10 among 800 AI/ML/Data events* Vaulted $50M specialty mfr to Top 10 Brand for 4 consecutive yrs.
What is David Stier's email address?
David Stier's email address is ds****@****rgo.com
What is David Stier's direct phone number?
David Stier's direct phone number is +170778*****
What schools did David Stier attend?
David Stier attended University Of Michigan - Stephen M. Ross School Of Business, General Assembly, Oberlin College, University Of Southern California, University Of Michigan - Stephen M. Ross School Of Business.
What skills is David Stier known for?
David Stier has skills like Marketing Strategy, Competitive Analysis, Marketing Communications, Marketing, Strategy, Marketing Management, Management, New Business Development, Crm, Email Marketing, Lead Generation, Product Marketing.
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