Delivery focused leader with 20 years experience in developing data and analytics propositions, managing teams and delivering value and projects.Core skills and knowledge areas include: Proposition / Service developmentDigital Transformation / Change ProgrammesCloud ComputingMachine Learning / Data Science / Advanced AnalyticsDigital and Behavioural analysis inc MVT (A/B) TestingCRM / Media analysis – econometrics, testing design, mar-techResearch – quantitative questionnaire design and analysis Resourcing and Team managementStakeholder management and solution designBusiness planning – KPI development, scenario planning, proposition developmentBudget and revenue managementExperience working in media, retail, fashion and financial industries.
Listed skills include Segmentation, Customer Insight, Direct Marketing, Market Research, and 12 others.