David T. Email and Phone Number
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Delivery focused leader with 20 years experience in developing data and analytics propositions, managing teams and delivering value and projects.Core skills and knowledge areas include: Proposition / Service developmentDigital Transformation / Change ProgrammesCloud ComputingMachine Learning / Data Science / Advanced AnalyticsDigital and Behavioural analysis inc MVT (A/B) TestingCRM / Media analysis – econometrics, testing design, mar-techResearch – quantitative questionnaire design and analysis Resourcing and Team managementStakeholder management and solution designBusiness planning – KPI development, scenario planning, proposition developmentBudget and revenue managementExperience working in media, retail, fashion and financial industries.
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Director : Customer Data And AnalysisBbc May 2022 - PresentLondon, England, GbResponsible for the development of a data science / advanced analytics across the BBC. Teams remit is equally with Product, Editorial, Strategy and Media departments access all divisions.The team of 50 structured across 5 pillars : Data Science; Marketing Science; Digital Analysis(inc. multivariate testing); Social Analysis; Audience Products. -
Head Of DataBbc Mar 2018 - PresentLondon, England, Gb
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Head Of Data Insights And Analystics : MybbcBbc Aug 2015 - Mar 2018London, England, Gb
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Head Of ConsultancyMindshare Nov 2012 - Aug 2015London, England, GbLed the 30 person modelling and BI function within Mindshare UK. Responsible for developing staff, building client relationships and progressing the offering. Key focus of analysis was econometric modelling of client sales to help building marketing and business strategy.Member of agency management team. -
Board Director: Market Analysis And InvestmentThe Futures Company Apr 2011 - Nov 2012London, GbApproached directly and recruited back to The Futures Company (formerly The Henley Centre) to rebuild the analysis offering. Focus of work was market and opportunity sizing. Working included modelling and bespoke global research. -
Datascience DirectorManning Gottlieb Omd May 2010 - Apr 2011London, GbLead the 9 person analysis team split into three areas: digital, government and customer / media.This work combined analysis of performance media – digital advertising (including attribution), DRTV and door to door – with customer database behavioural analysis. -
Head Of Commercial PlanningDraftfcb Aug 2007 - Dec 2009New York, New York, UsCommercial Planning at Draftfcb works in conjunction with Creative Planning to develop client marketing and business strategies. Commercial Planning is about building understanding of the business need for the marketing from a commercial point of view as well as the more standard “data strategy” roles of segmentation, modelling, targeting and campaign analysis. -
Head Of Media DataWwav Media Jun 2006 - Aug 2007Amsterdam, NlApplication of customer and market insight to media planning and evaluation. -
Principal Data StrategistWwav Rapp Collins Mar 2003 - Jun 2006New York, Ny, UsApplication of advanced data analysis to the development of customer marketing and media strategy. Projects included segmentation, Monte Carlo simulations, predictive modelling. -
ConsultantThe Henley Centre Mar 2002 - Mar 2003GbLondon based WPP consultancy focusing customer and market insights based upon in-depth consumer understanding derived largely from proprietary research. -
Senior ConsultantCaci Sep 1998 - Mar 2002Reston, Virginia, UsLarge variety of project based work across both spatial analysis/network planning and customer analysis.Statistical Techneques included linear and logistic regression, multi-nomial logisitic regression and cluster analysis. -
ConsultantMedia Audits Jan 1997 - Sep 1998Media analysis concentrating on evaluation of DRTV campaigns and isolation of effective frequency for brand activity to aid in future planning.
David T. Skills
David T. Education Details
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University Of YorkEconomics And Econometrics
Frequently Asked Questions about David T.
What company does David T. work for?
David T. works for Bbc
What is David T.'s role at the current company?
David T.'s current role is Experience data leader with a proven ability in delivering revenue, developing teams, creating capabilities and managing change.
What is David T.'s email address?
David T.'s email address is da****@****any.com
What is David T.'s direct phone number?
David T.'s direct phone number is +120843*****
What schools did David T. attend?
David T. attended University Of York.
What skills is David T. known for?
David T. has skills like Segmentation, Customer Insight, Direct Marketing, Market Research, Marketing Strategy, Online Advertising, Brand Management, Data Analysis, Strategy, Digital Marketing, Digital Strategy, Analytics.
Who are David T.'s colleagues?
David T.'s colleagues are Malath Alzoubi, Mohammad Reza Lali, Putia Putia, Jeremy Cooke, Kateryna Khinkulova, Richard Crook, Brisa Bibian.
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