Building upon an innate entrepreneurial drive, formidable business savvy, and long-standing family history of franchise ownership, I opened 3 Subway locations in the St. John’s County, Florida, market serving 2.7K customers per month. I leverage a strong business, operations, and financial acumen to build sales tactics, cultivate planning, elevate my talent, and ensure agility in the market. Over my tenure, I have been sought out to serve on multiple boards and advisory committees as a means of building a bridge between corporate stakeholders and operators. I am a leader who is always searching for ways to boost processes, modernize operations, and take operations to the next level with focus on revenue and long-term suitability. Highlight of Achievement: ► Tapped to serve as board member for the National Advertising Advisory Board (NAFAF) – partner to allocate a $600M budget for national market planning. ► Active member and value-added resource on the Strategic Advisory Council – laying the foundation for global brand goals and utilizing advanced change management practices to elevate recruitment, training, and business intelligence. ► Elevated the monthly evaluation process conducted by corporate office – restructured to incorporate elevated coaching to support the growth and development of operators. ► Transformed the loss prevention systems to identify food cost issues and drive franchise profitability. ► Elected to the Southeast seat on the North American Association of Subway Franchisees (NAASF) and Distribution Committee, chaired the Association’s Operations Committee, and led as chairman for the Personnel Committee. ► Appointed as local advertising board member – strategically collaborated with local ad agency to cultivate high-level brand management tactics, create marketing campaigns, and drive traffic/sales.

Presented with an innovative opportunity, I joined the How Do You Roll team as both a franchise owner as well as a franchise developer. I leveraged my experience to build the strategies necessary to take the concept off the ground and fuel advanced tactics across franchise sales, operations, marketing, brand development, and real estate. I also acted as a strategic partner to the CEO, board, and franchise owners as the chairman for the National Advisory Council. Key Impacts: ► Spearheaded the redesign of the whole concept to ensure the brand was sustainable in the marketplace – opening a flagship location that reached $60K in revenue within first 2 months. ► Secured deals to open 9 new franchise locations – serving 4.2K customers per month and per location. ► Applauded as 2013 Area Representative of the Year.

With a strong tenure in franchise ownership and brand building, I entered the team to serve on the advisory council as chairman with a core mission to bring value and insight into business development and sales tactics. I defined and deployed both long- and short-term strategies to drive revenue gains, support future real estate deals, and ensure sustainable growth of the franchise. Key Impacts: ► Secured a key distribution deal – leveraging immense industry knowledge to create key partnerships. ► Locked in a 2-year beef contract with profitable gains on the bottom line and fixed pricing over contract term. ► Navigated market fluctuations while maintaining cost of goods and mitigating risks.