David Wrobel

David Wrobel Email and Phone Number

Marketing Strategist | Brand Storyteller @ Kubota Tractor Corporation
David Wrobel's Location
Grapevine, Texas, United States, United States
David Wrobel's Contact Details
About David Wrobel

I am a senior leader of digital and traditional marketing programs with expertise in storytelling and marketing strategy in B2B and B2C industries. With 20+ years experience, I've helped businesses of all sizes -- including Fortune 500 companies -- develop marketing programs that build brands and business growth. My career includes significant experience collaborating with sales and distribution channels to drive pipeline activity and revenue. I also have a corporate and agency background that includes executive-level consultation and support. Examples of success: - Increased marketshare 30 percent for automotive customer segment- Grew partner program membership 30 percent for tech company- Generated millions in PR value for clients across healthcare, professional services and manufacturing industries- Increased MQL 45% (YOY) for tech company - Rebranded $2 billion tech company Industries: technology, SaaS (software as a service), automotive, commercial transportation, heavy equipment, agriculture, manufacturing, construction, healthcare and professional services. Marketing and CRM software experience: Pardot, Hubspot (Certified), Salesforce. Specialties: Integrated marketing campaign management, content marketing strategy, digital marketing, team leadership, sales enablement, demand generation, brand development, field marketing, public relations strategy, message mapping, executive communications and social media.

David Wrobel's Current Company Details
Kubota Tractor Corporation

Kubota Tractor Corporation

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Marketing Strategist | Brand Storyteller
David Wrobel Work Experience Details
  • Kubota Tractor Corporation
    Senior Manager, Integrated Marketing Communications
    Kubota Tractor Corporation Jun 2022 - Present
    Grapevine, Tx, Us
    Oversee national advertising strategy and execution, corporate partnerships, and integrated marketing programs in support of Kubota products and services.
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  • Kubota Tractor Corporation
    Manager, Integrated Marketing Communications
    Kubota Tractor Corporation Mar 2019 - Jun 2022
    Grapevine, Tx, Us
    Manage national marketing communications planning and operations for all product lines of Kubota Tractor Corporation, the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment. Products include a complete line of tractors of up to 170 Gross hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, hay tools and spreaders, commercial turf products and utility vehicles.
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  • Cdk Global
    Director, Marketing
    Cdk Global Nov 2015 - Aug 2018
    Austin, Texas, Us
    Lead marketing communications efforts for two company divisions and 8 product areas serving automotive dealers and OEMs. Reported to chief marketing officer. - Contributed to growth of third-party software partner program membership by 30 percent through brand awareness campaign and sales enablement, improving the financial performance of CDK Data Services. - Increased marketing leads to sales 45% in 1 year, leading to 30 new business contracts through reframing of campaign messaging and multi-channel marketing. - Generated hundreds of leads by repositioning CDK Consulting and developing thought leadership for professional services business area.- Created and managed cybersecurity awareness program - Team leader for marketing communications plan and execution on strategic corporate initiative to sunset legacy software (recognized for excellence)
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  • Cdk Global
    Director, Integrated Marketing Communications
    Cdk Global Jul 2014 - Nov 2015
    Austin, Texas, Us
    Led team of managers and directed North American marketing communications programs for CDK Global's SaaS solutions. - Spearheaded marketing campaigns to rebrand company, including national advertising and unveiling of new CDK brand at largest national automotive dealer show (NADA).- Co-lead transition to new company brand across all product areas. Improved brand marketing capabilities by establishing team structure, roles, and framework.- Contributed to 20% increase in recurring revenue for select products by developing and leading 1st integrated, multi-channel marketing communications campaign for CDK
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  • Cdk Global
    Manager, Marketing Programs
    Cdk Global May 2013 - Jul 2014
    Austin, Texas, Us
    Managed all marketing activity for CDK Heavy Equipment, a division of CDK Global serving agriculture and construction dealers in the U.S. and Canada. - Strengthened company value proposition by planning and executing rebranding of business unit.- Generated multimillion-dollar pipeline of qualified sales opportunities with direct marketing.- Raised company visibility and lead generation results by managing national trade show planning - Received employee recognition award; named marketing employee of the quarter for impact on business goals and embodiment of company values.
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  • Sparrow Pr And Marketing
    Owner
    Sparrow Pr And Marketing Oct 2012 - Apr 2013
    Provided independent consulting services with a specialization in B2B markets and expertise in demand generation, channel marketing and thought leadership. Industry focus areas included commercial truck, manufacturing, healthcare and professional services.
  • Navistar
    Regional Marketing Manager
    Navistar Jan 2008 - Oct 2012
    Lisle, Il, Us
    Served as field marketing manager for largest U.S. dealer region of Fortune 250 manufacturing company. Grew dealer marketing capability and dealer market share through integrated marketing communications (research, direct marketing, digital marketing, events, sales communications/training, lead management and PR). Worked directly with senior leadership of sales region, dealer principals and senior management of dealerships.
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  • Navistar
    Dealer Marketing Manager
    Navistar Jan 2005 - Jan 2008
    Lisle, Il, Us
    Reshaped field marketing position to enhance marketing capability of the commercial truck dealer channel. Lead national communications plan rollout of new product technology. Managed co-op marketing program to encourage greater use of effective marketing by dealers.
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  • Navistar
    Integrated Marketing Manager/Pr Manager
    Navistar Nov 2003 - Jan 2005
    Lisle, Il, Us
    Managed marketing communications for number one medium duty commercial truck business in North America. Collaborated with sales, pricing and executive management to develop national ads, retail sales programs, and point of purchase tactics. Directed PR activities for $5 billion business.
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  • Navistar
    Corporate Communications Consultant
    Navistar 2001 - 2003
    Lisle, Il, Us
    Supported communications vice president and corporate spokesperson by managing leadership communications/events, handling media inquiries, writing news releases and newsletters, and producing annual environmental reports. Worked with senior executives up to the CEO on employee presentations and speeches.
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  • Gci Group
    Senior Account Supervisor
    Gci Group Oct 1995 - Oct 2001
    Us
    Developed and executed public relations plans for corporate and not-for-profit clients. Led team of three account executives. Specialized in media relations, thought leadership and product publicity. Clients served included PriceWaterhouseCoopers (health care), Invensys (home automation), Alcan (promoting automotive aluminum), Wickes Lumber (contractor supply retailer), Urban Retail Properties (national mall property owner), LoBue Associates (banking consultants), and the National Propane Gas Association.
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David Wrobel Skills

Integrated Marketing Marketing Communications Marketing Strategy Strategy Product Marketing Direct Marketing B2b Marketing Media Relations Management Corporate Communications Public Relations Marketing Internal Communications Digital Marketing Leadership Crm Email Marketing Communication Training Newsletters Advertising Trade Shows Brand Development Brand Management Spokesperson Healthcare Multi Channel Marketing Communications Planning Product Launch Editing Brand Awareness Competitive Analysis Business Strategy Market Research Content Marketing Customer Relationship Management Social Media Thought Leadership Social Media Marketing Sales Enablement Budgeting Budget Management Salesforce Software As A Service Team Building Marketing Automation Hubspot Pardot Integrated Marketing Communications Planning Management Consulting Manufacturing Strategic Communications Corporate Branding Online Marketing Marketing Management Analysis Program Management Sales Publicity Product Development Press Releases Market Planning B2b Pricing E Commerce

David Wrobel Education Details

  • Lake Forest Graduate School Of Management
    Lake Forest Graduate School Of Management
    Master Of Business Administration - Mba
  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Strategic Marketing
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Integrated Marketing
  • Michigan State University
    Michigan State University
    Journalism

Frequently Asked Questions about David Wrobel

What company does David Wrobel work for?

David Wrobel works for Kubota Tractor Corporation

What is David Wrobel's role at the current company?

David Wrobel's current role is Marketing Strategist | Brand Storyteller.

What is David Wrobel's email address?

David Wrobel's email address is dj****@****msn.com

What is David Wrobel's direct phone number?

David Wrobel's direct phone number is +163056*****

What schools did David Wrobel attend?

David Wrobel attended Lake Forest Graduate School Of Management, The University Of Chicago Booth School Of Business, Northwestern University - Kellogg School Of Management, Michigan State University.

What are some of David Wrobel's interests?

David Wrobel has interest in Communications Strategy, Demand Generation, Usta League Tennis, Marketing Strategy, Basketball, Sales Communication, B2b Marketing, Volunteer Sports Coaching.

What skills is David Wrobel known for?

David Wrobel has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, Product Marketing, Direct Marketing, B2b Marketing, Media Relations, Management, Corporate Communications, Public Relations, Marketing.

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