Senior Manager, Integrated Marketing Communications
CurrentOversee national advertising strategy and execution, corporate partnerships, and integrated marketing programs in support of Kubota products and services.
Jun 2022 - Present
AeroLeads people directory · profile
David Wrobel Email & Phone Number
Marketing Strategist | Brand Storyteller
at
Kubota Tractor Corporation
1 work email found
@kubotausa.com
2 phones found area 630 and 888
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Strategist | Brand Storyteller
Location
Grapevine, Texas, United States
Who is David Wrobel? Overview
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Quick answer
David Wrobel is listed as Marketing Strategist | Brand Storyteller at Kubota Tractor Corporation, based in Grapevine, Texas, United States. AeroLeads shows a work email signal at kubotausa.com, phone signal with area code 630, 888, and a matched LinkedIn profile for David Wrobel.
David Wrobel previously worked as Senior Manager, Integrated Marketing Communications at Kubota Tractor Corporation and Manager, Integrated Marketing Communications at Kubota Tractor Corporation. David Wrobel holds Master Of Business Administration - Mba from Lake Forest Graduate School Of Management.
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{first}.{last}@kubotausa.com
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Profile bio
About David Wrobel
I am a senior leader of digital and traditional marketing programs with expertise in storytelling and marketing strategy in B2B and B2C industries. With 20+ years experience, I've helped businesses of all sizes -- including Fortune 500 companies -- develop marketing programs that build brands and business growth. My career includes significant experience collaborating with sales and distribution channels to drive pipeline activity and revenue. I also have a corporate and agency background that includes executive-level consultation and support. Examples of success: - Increased marketshare 30 percent for automotive customer segment- Grew partner program membership 30 percent for tech company- Generated millions in PR value for clients across healthcare, professional services and manufacturing industries- Increased MQL 45% (YOY) for tech company - Rebranded $2 billion tech company Industries: technology, SaaS (software as a service), automotive, commercial transportation, heavy equipment, agriculture, manufacturing, construction, healthcare and professional services. Marketing and CRM software experience: Pardot, Hubspot (Certified), Salesforce. Specialties: Integrated marketing campaign management, content marketing strategy, digital marketing, team leadership, sales enablement, demand generation, brand development, field marketing, public relations strategy, message mapping, executive communications and social media.
Listed skills include Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, and 60 others.
Current workplace
David Wrobel's current company
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11 roles · 26 years
David Wrobel work experience
A career timeline built from the work history available for this profile.
Manager, Integrated Marketing Communications
Manage national marketing communications planning and operations for all product lines of Kubota Tractor Corporation, the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment. Products include a complete line of tractors of up to 170 Gross hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, hay tools and spreaders, commercial turf products and utility vehicles.
Mar 2019 - Jun 2022
Director, Marketing
Lead marketing communications efforts for two company divisions and 8 product areas serving automotive dealers and OEMs. Reported to chief marketing officer. - Contributed to growth of third-party software partner program membership by 30 percent through brand awareness campaign and sales enablement, improving the financial performance of CDK Data Services. - Increased marketing leads to sales 45% in 1 year, leading to 30 new business contracts through reframing of campaign messaging and multi-channel marketing. - Generated hundreds of leads by repositioning CDK Consulting and developing thought leadership for professional services business area.- Created and managed cybersecurity awareness program - Team leader for marketing communications plan and execution on strategic corporate initiative to sunset legacy software (recognized for excellence)
Nov 2015 - Aug 2018
Director, Integrated Marketing Communications
Led team of managers and directed North American marketing communications programs for CDK Global's SaaS solutions. - Spearheaded marketing campaigns to rebrand company, including national advertising and unveiling of new CDK brand at largest national automotive dealer show (NADA).- Co-lead transition to new company brand across all product areas. Improved brand marketing capabilities by establishing team structure, roles, and framework.- Contributed to 20% increase in recurring revenue for select products by developing and leading 1st integrated, multi-channel marketing communications campaign for CDK
Jul 2014 - Nov 2015
Manager, Marketing Programs
Managed all marketing activity for CDK Heavy Equipment, a division of CDK Global serving agriculture and construction dealers in the U.S. and Canada. - Strengthened company value proposition by planning and executing rebranding of business unit.- Generated multimillion-dollar pipeline of qualified sales opportunities with direct marketing.- Raised company visibility and lead generation results by managing national trade show planning - Received employee recognition award; named marketing employee of the quarter for impact on business goals and embodiment of company values.
May 2013 - Jul 2014
Owner
Sparrow Pr And Marketing
Provided independent consulting services with a specialization in B2B markets and expertise in demand generation, channel marketing and thought leadership. Industry focus areas included commercial truck, manufacturing, healthcare and professional services.
Oct 2012 - Apr 2013
Regional Marketing Manager
Served as field marketing manager for largest U.S. dealer region of Fortune 250 manufacturing company. Grew dealer marketing capability and dealer market share through integrated marketing communications (research, direct marketing, digital marketing, events, sales communications/training, lead management and PR). Worked directly with senior leadership of sales region, dealer principals and senior management of dealerships.
Jan 2008 - Oct 2012
Dealer Marketing Manager
Reshaped field marketing position to enhance marketing capability of the commercial truck dealer channel. Lead national communications plan rollout of new product technology. Managed co-op marketing program to encourage greater use of effective marketing by dealers.
Jan 2005 - Jan 2008
Integrated Marketing Manager/Pr Manager
Managed marketing communications for number one medium duty commercial truck business in North America. Collaborated with sales, pricing and executive management to develop national ads, retail sales programs, and point of purchase tactics. Directed PR activities for $5 billion business.
Nov 2003 - Jan 2005
Corporate Communications Consultant
Supported communications vice president and corporate spokesperson by managing leadership communications/events, handling media inquiries, writing news releases and newsletters, and producing annual environmental reports. Worked with senior executives up to the CEO on employee presentations and speeches.
2001 - 2003
~2 yrs
Senior Account Supervisor
Developed and executed public relations plans for corporate and not-for-profit clients. Led team of three account executives. Specialized in media relations, thought leadership and product publicity. Clients served included PriceWaterhouseCoopers (health care), Invensys (home automation), Alcan (promoting automotive aluminum), Wickes Lumber (contractor supply retailer), Urban Retail Properties (national mall property owner), LoBue Associates (banking consultants), and the National Propane Gas Association.
Oct 1995 - Oct 2001
4 education records
David Wrobel education
Master Of Business Administration - Mba
Lake Forest Graduate School Of Management
Strategic Marketing
The University Of Chicago Booth School Of Business
Integrated Marketing
Northwestern University - Kellogg School Of Management
Bachelor Of Arts, Journalism
Michigan State University
FAQ
Frequently asked questions about David Wrobel
Quick answers generated from the profile data available on this page.
What company does David Wrobel work for?
David Wrobel works for Kubota Tractor Corporation.
What is David Wrobel's role at Kubota Tractor Corporation?
David Wrobel is listed as Marketing Strategist | Brand Storyteller at Kubota Tractor Corporation.
What is David Wrobel's email address?
AeroLeads has found 1 work email signal at @kubotausa.com for David Wrobel at Kubota Tractor Corporation.
What is David Wrobel's phone number?
AeroLeads has found 2 phone signal(s) with area code 630, 888 for David Wrobel at Kubota Tractor Corporation.
Where is David Wrobel based?
David Wrobel is based in Grapevine, Texas, United States while working with Kubota Tractor Corporation.
What companies has David Wrobel worked for?
David Wrobel has worked for Kubota Tractor Corporation, Cdk Global, Sparrow Pr And Marketing, Navistar, and Gci Group.
How can I contact David Wrobel?
You can use AeroLeads to view verified contact signals for David Wrobel at Kubota Tractor Corporation, including work email, phone, and LinkedIn data when available.
What schools did David Wrobel attend?
David Wrobel holds Master Of Business Administration - Mba from Lake Forest Graduate School Of Management.
What skills is David Wrobel known for?
David Wrobel is listed with skills including Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, Product Marketing, Direct Marketing, B2B Marketing, and Media Relations.
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