David Kalweit Email & Phone Number

Bamberg, Bayern, Deutschland

Building salience at the POS for the plant-based portfolio

Frankfurt/Rhein-Main

Driving brand growth via assortment & media mix (incl. festival experience)

Frankfurt Am Main, Hessen, Deutschland

D2C & strategic innovation management

Berlin, Deutschland

Establishing systematic portfolio management, leading the Business Category Team

Osnabrück, Lower Saxony, Germany

• Member of the management team for the worldwide # 2 in spices
• Leading Marketing, Trade Marketing, R&D & E-Commerce (team of 40 people)
• Full brand relaunch for Kattus & Escoffier, incl. portfolio rework & new sku intro
• Reshaping the digital eco-system launching E-shops for Ostmann & Fuchs (100% incrementality)

Osnabrück, Lower Saxony, Germany

• Leading Marketing & R&D as member of the management team
• Setting up Fuchs Gruppe CSR agenda, publishing the 1st CSR report (GRI standard)
• Turning around German retail business, including: - Ostmann full brand relaunch (+10 points brand awareness, effie finalist 2018) - Portfolio rework & new range intro (e.g. Ostmann Lecker für, +20% in spice blends).

Osnabrück, Lower Saxony, Germany

• Driving the change agenda from traditional spice producer to branded fmcg player
• Setting up the marketing team (structures, processes & coaching)
• Building group brand architecture, incl. new corporate brand “Fuchs Gruppe”

Berlin Area, Germany

Driving Consumer orientation incl. brand & portfolio roadmap for the global business

Hamburg Area, Germany

• Leading the vegetable business & on top responsibility for meals & new occasions
• 360° campaign development, incl. TV, POS promo, tasting events, WOM & digital
• Development & full relaunch of the iglo meals category

Hamburg, Germany

• Growing the vegetable business for private equity owned iglo group (Ex-Unilever)
• Setting up & leading the team with full portfolio & P&L responsibility
• Building incremental net revenue via innovation, product price architecture & promo

Brussels Area, Belgium

• Driving Mondelez Kids Biscuits in Belgium during & after transition from Danone
• Managing innovation & communication projects with local and EU scope
• Turning Mondelez Kids Biscuits back to growth in a context of restructuring

Zürich Area, Switzerland

• Building key growth platforms for Philadelphia with European scale
• Building and implementing a digital communication strategy across Europe
• NPDs contributing 5% net sales growth p.a. after 2 years

Munich Area, Germany

• Responsible for Weihenstephan “Frische”, 1 of 2 Weihenstephan product groups
• Development & launch of a new assortments from concept to launch support
• Identifying selling story, creating sales folders & presenting to trade
• Gained 6-7% annual growth via successful innovation and communication

Hamburg Area, Germany & Paris Area, France

• Brand Management Colgate, Dentagard, Palmolive Dish, Palmolive Shave and DanKlorix
• On the Job Training in Sales, Finance, Marketing & Corporate Innovation Center

Grade: A (With Distinction, Top 1%), Mini Mba In Brand Management

Dipl. Kfm., Business Administration

Activities and Societies: Majors in Marketing, Production and Operations Management Diploma thesis on new product development

Graduate Certificate In Management, Business Administration

Activities and Societies: Majors in Organisational Behaviour, Managerial Leadership, Financial Accounting and Analysis, Marketing Principles

Vordiplom, Business Administration