Building salience at the POS for the plant-based portfolio

Driving brand growth via assortment & media mix (incl. festival experience)

D2C & strategic innovation management

Establishing systematic portfolio management, leading the Business Category Team

• Member of the management team for the worldwide # 2 in spices• Leading Marketing, Trade Marketing, R&D & E-Commerce (team of 40 people)• Full brand relaunch for Kattus & Escoffier, incl. portfolio rework & new sku intro• Reshaping the digital eco-system launching E-shops for Ostmann & Fuchs (100% incrementality)

• Leading Marketing & R&D as member of the management team• Setting up Fuchs Gruppe CSR agenda, publishing the 1st CSR report (GRI standard)• Turning around German retail business, including: - Ostmann full brand relaunch (+10 points brand awareness, effie finalist 2018) - Portfolio rework & new range intro (e.g. Ostmann Lecker für, +20% in spice blends) - Promo optimization (e.g. Xmas Calendar intro, biggest promo, 100% incremental)

• Driving the change agenda from traditional spice producer to branded fmcg player• Setting up the marketing team (structures, processes & coaching)• Building group brand architecture, incl. new corporate brand “Fuchs Gruppe”

Driving Consumer orientation incl. brand & portfolio roadmap for the global business

• Leading the vegetable business & on top responsibility for meals & new occasions • 360° campaign development, incl. TV, POS promo, tasting events, WOM & digital • Development & full relaunch of the iglo meals category

• Growing the vegetable business for private equity owned iglo group (Ex-Unilever)• Setting up & leading the team with full portfolio & P&L responsibility • Building incremental net revenue via innovation, product price architecture & promo

• Driving Mondelez Kids Biscuits in Belgium during & after transition from Danone• Managing innovation & communication projects with local and EU scope• Turning Mondelez Kids Biscuits back to growth in a context of restructuring

• Building key growth platforms for Philadelphia with European scale • Building and implementing a digital communication strategy across Europe• NPDs contributing 5% net sales growth p.a. after 2 years

• Responsible for Weihenstephan “Frische”, 1 of 2 Weihenstephan product groups• Development & launch of a new assortments from concept to launch support• Identifying selling story, creating sales folders & presenting to trade• Gained 6-7% annual growth via successful innovation and communication

• Brand Management Colgate, Dentagard, Palmolive Dish, Palmolive Shave and DanKlorix• On the Job Training in Sales, Finance, Marketing & Corporate Innovation Center