The Vertical Growth Leader will drive the growth and development for nVent HOFFMAN products in Industrial markets which include, EV production and battery production, and energy storage.

Responsible for building the NX Lighting Controls and Daintree Wireless Controls brands by delivering compelling and practical marketing campaigns.

Hired to rebrand Daintree Wireless Controls and refocus sales strategies through lighting channel. Created sales enablement programs for internal sales, lighting agents and channel partners. • Drove adoption of Daintree Lighting Controls with lighting agents by revising commissions & pricing structures to be flexible & competitive with market demands. • Created innovative self-paced, on-demand training programs to improve technical acumen with sales partners.• Increased adoption of… Show more Hired to rebrand Daintree Wireless Controls and refocus sales strategies through lighting channel. Created sales enablement programs for internal sales, lighting agents and channel partners. • Drove adoption of Daintree Lighting Controls with lighting agents by revising commissions & pricing structures to be flexible & competitive with market demands. • Created innovative self-paced, on-demand training programs to improve technical acumen with sales partners.• Increased adoption of the product line with sales promotions that drove $1M+ in incremental revenue in Q4 2020.• Successfully rebranded product line within 6 months. Simplified the message and created good/better/best options for sales opportunities.• Improved brand awareness with digital marketing campaigns, webinars and social media targeting Electrical Contractors and Commercial Office, Grocery and Banking markets. Improved newsletter open rates with improved messaging, content and tools. Show less

Recruited to lead and create sales strategy and marketing campaigns in the Electrical Distribution channel. Launched targeted programs to strategic accounts in our top territories. • Drove sales in Electrical Distribution P&L . Consistently earned share by growing faster than the market. Strategy was developed on three pillars: customer relationship building, interactive training programs and innovative product launches. Clearly communicated channel strategy to sales and Rep Agents… Show more Recruited to lead and create sales strategy and marketing campaigns in the Electrical Distribution channel. Launched targeted programs to strategic accounts in our top territories. • Drove sales in Electrical Distribution P&L . Consistently earned share by growing faster than the market. Strategy was developed on three pillars: customer relationship building, interactive training programs and innovative product launches. Clearly communicated channel strategy to sales and Rep Agents. Provided team with clear direction following meetings with Electrical Distribution Executive teams.• Grew sales in Lighting OEM P&L by focusing on business development with Lighting Fixture Manufacturers, winning competitive projects and launching products that fit their market needs. • Educated channel through a thought leadership program. The program simplified complex energy code messages in territories where codes were changing. Expectation is double digit growth in states that implement energy codes. Rewarded with a tED Magazine Best of the Best award.• Identified market trends, competitive insights and Voice of Customer to guide strategies, identify product gaps and determine price levels.• Profitably managed price. Improved margins while winning competitive bids. Offset financial impact due to tariffs.• Accelerated product adoption by launching promotions. Worked with internal cross-functional teams to ensure accurate forecast.• Fostered product adoption by building competency development programs. o Created in-person Certification program for Lighting Specialists. Program provided a deep dive education for elite channel partners.o Published interactive program targeting branch sales and contractors. “SPACES” instructed how to choose the right lighting control technology for the right space.o Built on-demand digital training programs for continued education.• Accelerated digital transformation by developing online tools and launched IDW platform to support eCommerce. Show less

Aligned sales and operations team on organization goals to support Strategic National Accounts. • Secured long term sales by writing custom proposals to target National Accounts. Researched customer needs through social listening and industry reports. Ensured that operational plans aligned with their strategy, architectural design, energy goals, operational plans and sustainability programs. Won the largest LED retrofit project with Chase Bank.• Authored several resources aimed at… Show more Aligned sales and operations team on organization goals to support Strategic National Accounts. • Secured long term sales by writing custom proposals to target National Accounts. Researched customer needs through social listening and industry reports. Ensured that operational plans aligned with their strategy, architectural design, energy goals, operational plans and sustainability programs. Won the largest LED retrofit project with Chase Bank.• Authored several resources aimed at improving and streamlining work processes related to tollgate process, pricing, deal management and ROI.• Broadened solutions portfolio by partnering with other business unit, GE Energy in providing solar as an alternative to help customers achieve Net Zero energy, sustainability and operational goals. Show less

Developed accelerated training programs for our newly created strategic sales department. Coordinated with HR, sales, marketing and training departments to create a 90 day on-boarding program for 70 new hires in our strategic sales department. Built in-person, webinar based and digital on-demand training tools designed to simplify and accelerate the outcome based sales process. Tools, resources and best practices were shared and adopted by our global sales & HR organizations.

Promoted to energize and educate the strategic sales organizations in key Vertical Markets. Rapidly built industry-centric digital tools and Content Marketing Strategies designed to influence the customer experience with creative marketing.• Developed a service based business model, the GE Advantage that provided turn-key service based solutions, and capital financing for new construction projects. This was the model that the Strategic Sales team used with target goals of $259M revenue… Show more Promoted to energize and educate the strategic sales organizations in key Vertical Markets. Rapidly built industry-centric digital tools and Content Marketing Strategies designed to influence the customer experience with creative marketing.• Developed a service based business model, the GE Advantage that provided turn-key service based solutions, and capital financing for new construction projects. This was the model that the Strategic Sales team used with target goals of $259M revenue, $173M in LED sales and 36% CM.• Created market demand and sales leads by launching the company’s first Content Marketing strategy. Content development focused on addressing key decision maker pain points, journey mapping and persona-specific content. Digital deployment increased awareness and drove traffic to website by 80+%, improved SEO by 120+%, increased pipeline through lead acquisition by 30% and share of voice in the marketplace to 12%, a 90%+ YOY growth.• Built relationships with C-suite decision makers by hosting a series of networking and educational events for prospective customers and channel partners at Corporate Headquarters. Leveraged trade shows and networking events to attract key decision makers with customized agendas. The result: $5M+ revenue.• Energized product development by launching Rep Agent Advisory Council VoC sessions to assist our multi-generational vertical planning sessions. This program defined the multi-year product strategies to determine new markets, application spaces and future product portfolios.• Positioned the company for market differentiation by launching Intelligent Environment software platform at LightFair 2015. Messages focused on interconnectivity of the Internet of Things, Big Data, Connected Buildings and Intelligent Cities. Show less

Recruited to transform brand development and growth opportunities with innovative LED lighting technologies. Responsibilities included focus on product launches, training and branding. • Energized sales in emerging market segments with creative product launches and commercialization strategies. Positioned the product line P&L for growth to $85M in sales and 35%CM.• Built value propositions, launch kits, demos and training programs that resonated emotionally and influenced user… Show more Recruited to transform brand development and growth opportunities with innovative LED lighting technologies. Responsibilities included focus on product launches, training and branding. • Energized sales in emerging market segments with creative product launches and commercialization strategies. Positioned the product line P&L for growth to $85M in sales and 35%CM.• Built value propositions, launch kits, demos and training programs that resonated emotionally and influenced user experience. Managed a $1.2M commercial budget. Generated campaign response rates between 12% and 21% (up to 3 times the industry average).• Pivoted from initial product development strategy to better align with channel needs. Collaborated with development team on the design qualifications to remain competitive while having differentiation in the marketplace. Realigned the brand to launch a series of good/better/best products within each application space to better fit customer needs. Improved market share by 600%.• Drove customer engagement by spearheading leading-edge digital techniques such as gamification, demos, holiday promotions, application videos, contests and webinars designed to improve loyalty. Programs drove traffic to our website resulting in attendance spikes by 800+%. Show less

Recruited to transform brand development and new product growth opportunities. Promoted to lead the development team that organically built the newest and fastest growing global product segment, Indoor LED Fixtures, at a time of unprecedented economic instability. Responsibilities included focus on branding, product development and training. • Drove the development and implementation of commercialization strategies that resulted in increased pipeline and accelerated sales growth. Managed a… Show more Recruited to transform brand development and new product growth opportunities. Promoted to lead the development team that organically built the newest and fastest growing global product segment, Indoor LED Fixtures, at a time of unprecedented economic instability. Responsibilities included focus on branding, product development and training. • Drove the development and implementation of commercialization strategies that resulted in increased pipeline and accelerated sales growth. Managed a $1.2M commercial budget. Generated campaign response rates between 12% and 21% (up to 3 times the industry average).• Built the value proposition of the newly created Lumination™ Indoor LED Luminaire brand, and the commercialization strategy, segment positioning and product line P&L for growth to $85M in sales and 35%CM in 2014. • Realigned LED product line in 2012 to rescope and restructure to accurately fit existing market and channel needs. Collaborated with product development team on the design qualifications to remain competitive and have a differentiation strategy in the marketplace. Realigned the brand to launch a series of good/better/best products within each application space to fit the needs of the customers, improving market share by 600%. • Launched between 8 and 15 new products annually. Managed product portfolio for product line improvements & product lifecycle.• Spearheaded the 1st Product Brand to beta new digital techniques such as gamification, demos, holiday promotions, application videos, contests and webinar trainings designed to improve customer loyalty. Programs drove traffic to our website resulting in attendance spikes by 800+%.• Developed sales tools to help simplify sales support. Developed sales launch kits and training packages for internal sales, as well as industry channel partners. Developed technical digital programs to aid in the specification, BOM creation, lighting layouts and ROI calculations for project management teams. Show less

The nation’s largest medical laser rental company specializing in surgical, ophthalmic, aesthetic and urological lasers. Principal customers included hospitals, physicians & surgical centers.Responsible for the expansion of the company’s service area through a series of marketing and training campaigns while leveraging the latest surgical technologies. Developed the Company’s mission, vision & key initiatives to drive Corporate direction.

Clear Channel Entertainment introduced the opening of their new amphitheater with a celebration titled “Shocktoberfest”. This six-week event featured two Haunted Houses; freak shows and live concerts featuring Alice Cooper & Mushroomhead.Led the production and creative teams on concept creation of the event. Managed employees and actors. Responsible for the creative concepts and design of stage and sets. Managed the construction, maintenance & inventory of the assets during the event.

760 KFMB Radio - Talk Radio Home of the San Diego Padres & Chargers. Star 100.7 is the #1 Radio Station in San Diego, focused on Top 40 music.Managed Promotions and Marketing Teams. Created special events that increase selling of Non-traditional Revenue. Coordinated 1998 playoff and World Series events including a “Welcome Home” rally drawing an estimated 20,000 in attendance. Created a series of public relation events to increase revenue and exposure to the community. Leveraged… Show more 760 KFMB Radio - Talk Radio Home of the San Diego Padres & Chargers. Star 100.7 is the #1 Radio Station in San Diego, focused on Top 40 music.Managed Promotions and Marketing Teams. Created special events that increase selling of Non-traditional Revenue. Coordinated 1998 playoff and World Series events including a “Welcome Home” rally drawing an estimated 20,000 in attendance. Created a series of public relation events to increase revenue and exposure to the community. Leveraged clients, San Diego Padres, San Diego Chargers and other community partners to increase reach. Non-traditional sales programs added 7% additional revenue to the bottom line annually. Show less