- Gallery Filter Ranking Algorithm and hourly automation using Adobe Clickstream, Pyspark, SparkSQL, Jenkins, GIT- Customer Lifetime Value pipeline automation using Airflow, AWS Boto3, Python, REST APIs, GIT

- E-commerce Conversion Causal Modeling- Customer Lifetime Value- Web to Store Sales- Big Data ETL Pipelines for Personalization and Localization 1+ Terabyte datasets- Cohort Studies of Customer Churn- Adobe Clickstream Big Data Specialist- Price Elasticities- Time series forecasting and trend analysis- Cart Abandonment Incentives- SQL/Python/R/Hadoop/Apache Spark/Adobe Clickstream/Linux CLI/Regex/GIT- Keras, Tensorflow, SciPy, Statsmodels, Lifetimes, Numpy, SciKit-Learn

UI/UX, Frontend/Backend Services for Yellowpages.com Native Apps. Superpages.com and DexKnows.com Web, Mobile and Native Apps.Yellowpages, Superpages and DexKnows are top competitors in the local search space. My focus as product owner is to meet with stakeholders, designers, specialist and developers to generate a funnel of ideas. Then design, test, prioritize, launch and iterate on those ideas in production quickly.- Own the UI/UX roadmap for YP Native Apps, Superpages and DexKnows- Work with Mobile, Desktop and Native App teams to problem solve and test new features- Work with Design, Analytics, SEO, SEM and product stakeholders to prioritize and execute on initiatives- Manage SEM arbitrage campaigns for AdWords and Partner Networks- Awarded Employee of the Month for responsive design, rewrite and traffic increasesProjects I Have Managed and Organized- Angular and NodeJS Rewrite on Superpages.com- Responsive Design on Superpages.com- Dynamic Serving on DexKnows.com

DexKnows.com Web and Mobile UIDexKnows is a top 10,000 web property. Millions of people use us to find and interact with local businesses. My primary focus as a product owner is to improve the UI/UX through new feature introduction, code efficiency improvements, user retention testing, advertiser enhancements and Search Engine Optimization.Projects I Have Managed and Organized- ASP to Java code base conversion- SEO Projects- Mobile Site Improvements- DexKnows redesign- Backend system migration- Targeted surveying and data collection of audiences on DexKnows.com and Superpages.com ongoing- A/B Testing ongoing- Usertesting.com ongoing- InvisionApp.com for interactive mockup creation and user testing ongoing- Additional smaller features

Dex Media is a leader in advertising and marketing for local and national businesses. Along with print and digital marketing, Dex Media manages two online yellow pages, Dexknows.com and Superpages.com. As an SEO Manager my primary focus is on growing organic traffic for Dexknows.com.- Increased visibility on DexKnows by 125% in 10 months- Increased pages per session on DexKnows by 60%- Completed 4 major road mapped features against tight deadlines- Received an Inter-Departmental Recognition Award for Improving Efficiency from the CTO- Researched, built and updated a competitive report using SEMRush, JavaScript and Excel- Created a bash script to audit website code and server headers for desktop, mobile and mobile redirects- Used R to create automated reporting of essential KPIs from an aggregate report

- Increased average client leads by 200%- Responsible for the successful launch and traffic growth for over 100 clients ranging from $1000 to $1 million budgets- Increased traffic in second year for our largest clients by 1900%- Received an Employee of the Month award

Website analysis, on-page and off-page optimization. Developed strategies for products and traffic growth.- Received an Employee of the Year award