David Keathley, Cmp Email & Phone Number

United States

Guided business transformations, operational restructuring, mergers/acquisitions, workforce transitions, branding & product launches. Supported ERP deployments including Oracle, SAP, Microsoft, WorkDay, PeopleSoft, Salesforce, ServiceNow, ADP & other software/systems. Key assignments include:• Keurig Dr Pepper: guided organizational change management for IT Infrastructure initiatives, ERP systems & Data Governance• AMC Networks: guided organizational change management for streaming & broadcast technology initiatives• Ashfield (UDG Healthcare): oversaw change, training & communications for Oracle Cloud launch (20+ global locations)• Waters Corporation: guided transformation strategy & change/communications activities for transition to new org structure & ways of working • Toll Brothers: developed organizational transformation plan; oversaw leadership coaching, process development & OCM for U.S. luxury homebuilder's new operational model and technology deployment• Humana: guided change management strategy for the CEO's Digital Leadership initiative for top 200+ leaders• Community Veterinary Partners: guided change, training & communications activities for the deployment of new ADP systems• InterContinental Hotels Group: developed change management & communications strategy for transformation of Crowne Plaza brand• US Navy/SPAWAR: designed & executed change management solutions for transformation of program/project management & engineering divisions• TruFund Financial Services: guided organizational rebranding for NYC financial institution• Merck/JLL: facilitated lean process improvement, Voice of the Associate/Customer analysis & strategic planning, including end-to-end process review & value stream mapping workshops• AT&T: developed new branding & marketing content for transitioning prepaid wireless divisionEngagement partners: Senscient, Litner Consulting, Adaptation, Frontera, MSLGroup, Weber Shandwick, & Mountain View Group.

Atlanta, Ga, Us

- Led change management, employee engagement, communications and human resources activities for an enterprise-wide business transformation initiative (21st Century Beverage Partnership Model/System of the Future) designed to facilitate the refranchising of company-owned territories to Coca-Cola’s independent bottler partners and reorganization of company owned operations in North America. - Executed transformation strategies and deliverables, including executive communiques, leader-led messaging, stakeholder assessments, risk mitigation, sponsorship coaching, program evaluation and other employee engagement activities. - Supported U.S. deployment of CONA, a highly customized SAP-based ERP system. - Served a Change Management lead for Coca-Cola Refreshment’s refranchising initiatives with Coca-Cola Bottling Co. Consolidated.

New York, Ny, Us

- Led variety of B2B and consumer accounts both nationally and in Atlanta/Southeast market. - Guided change management communications for global clients including: Domtar, Abbott, Ecolab and KCI. - Guided marketplace business development initiatives and participated in global efforts representing Southeast US region- Atlanta office Creative Director- Corporate/Internal Communications Practice Leader - Technology Industry Practice Leader- Corporate communication and Public Relations clients included: Coca-Cola, Old Dominion Freight Lines, Robert Bosch Tool Corporation, QUIKRETE, Dow Building Solutions, Bottom Dollar Food, TVA, VF/Bulwark, RaceTrac, Exide Technologies, MasterBrand Cabinets, Southern Museum of Civil War and Railroad History, National Center for Civil and Human Rights and US Army.

Developed and led change management, marketing and internal communications strategies and tactics for the U.S. Navy's information dominance, technology and engineering command (SPAWAR Atlantic). Served as strategic counsel to head of command's Program & Project Management competency. Designed marketing resources and web platforms for Trinity Systems Engineering and it's subsidiaries Quantum Vizualization Laboratories and Vatic Solutions. Role was as embedded contractor through KentonDavid Agency

Paris, Fr

Developed and implemented strategies for a variety of employee communications, branding, marketing, public relations and web projects, including new product launches and corporate initiatives. Client support includes: ADP, Best Buy, AstraZeneca Pharmaceuticals, ASHRAE, Alcon, Coca-Cola, Glaceau, Diageo, Chevron/Havoline, Internap, Plasma Surgical, Children's Healthcare of Atlanta, McDonald's.* Role was as embedded contractor through KentonDavid Agency

Managed a full-service consulting agency. Oversaw business development, operations and client services. Served as full-time consultant providing direct client support for internal communications, ERP/technology initiatives, change management, marketing strategy, public relations, employee engagement, advertising, digital/interactive design, project management, events, social media and corporate training. • Part-time freelance work: May 2002 – June 2004 which led to the establishment of full-service agency.Performed work for: Limited Brands/Victoria's Secret, World 50, ChoicePoint (now LexisNexis), US Navy/SPAWAR, Sopwith Motorsports, Suazio, Gardner Mills Group, ChildHelp USA, Arlington County Park & Recreation Department, Parkinson's Action Network, MSLGroup, Professional Talent Management, Doubleday-Broadway Books, Author/Consultant Valorie Burton, DBM, Ferrazzi Greenlight, Trinity Systems Engineering, Atlanta Interfaith AIDS Network, US Navy, Myfifident Foundation, Abreon, Lighthouse Tea & Coffee Company, Canvas Design Group, Nairn LLC (BobblePops & PodPops),The Pet Set, Cohasset Water Commission, Georgia State Rep. Karla Drenner, Patriot Getaways.

Managed global customer engagement communications activities and provided strategic counsel on U.S. marketing programs including advertising, website and internal communications. Managed company reputation through multiple leadership transitions and M&A activities.Counseled C-suite leaders on reputation management, crisis communications, executive equity, thought leadership and media relations activities. In 2011, DBM was acquired by Lee Hecht Harrison. * Role was as embedded contractor through KentonDavid Agency

Atlanta, Georgia, Us

London, Gb

Oakland, California, Us

Developed management solutions and strategic marketing programs for Military Healthcare, Technology/ERP and Federal Government projects. Subject matter expert for integrated marketing and change communications activities. Responsible for change management, new business development, operational analysis, client relations, community outreach, contract maintenance, staff training, productivity improvement and counsel to senior company leaders. Project manager for contracts with DC-area military medical facilities. Supervised 40+ contract staff supporting all areas of operations at National Naval Medical Center. SHERIKON was a government defense contractor acquired by Anteon.• Program Director for Public Communications & Marketing for the National Capital Area Mental Health AllianceAs a SHERIKON contractor, developed an integrated marketing and change communications program for the National Capital Area Mental Health Alliance, a Department of Defense (Health Affairs) Behavioral Healthcare System serving Army, Navy and Air Force personnel. Responsible for marketing of services to military personnel and retirees. Directly supported 15 military medical Facilities, including Walter Reed Army Medical Center, National Naval Medical Center and Malcolm Grow Medical Center and the Surgeons General of Army, Navy and Air Force. Activities included strategic planning, change management communications, publication management, policy development, research, public affairs, project management, graphic design/desktop publishing, copywriting, events management, Board relations and leadership counsel. The Department of Defense concluded this pilot project in February 1998.

Ba, Communications

Post Baccalaureate Studies - Non-Degree, Marketing / Business

Certification Program, Washington Legislative Specialist

Graphic Design Coursework

Web Design Coursework