David Daniels

David Daniels Email and Phone Number

Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert @ BrainKraft LLC
David Daniels's Location
Greenville-Spartanburg-Anderson, South Carolina Area, United States, United States
David Daniels's Contact Details
About David Daniels

I'm Dave Daniels and am a Marketing executive with over 20 years experience in enterprise software development, sales, product management, and product marketing. I help software companies grow by winning new customers, keeping the customers they win, and growing the customers they keep.After much prodding by friends, I published my first book on how to launch products. The book title is "Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it". It's a how-to guide on how to launch a B2B product successfully, and do it consistently whether you have one product or hundreds.In my opinion, where marketing teams get into trouble are in three areas. The first is they aren't partnering with sales leaders, the second is they measure the wrong things, and the third they get lost in the deliverables (as I like to call "the stuff" that everyone wants and few actually need). For those reasons, I enjoy building self-managing teams that produce consistently great results by prioritizing outcomes over outputs. It's easy to get lost in the deliverables when you don't know why you're creating them in the first place. I have strong experience in:▸ Go-to-market strategy and execution▸ Product launch▸ Sales enablement▸ Positioning and messaging▸ Pricing and packaging▸ Competitive analysis▸ Buyer behavior▸ Cross-functional alignment▸ Coaching and mentoringMy years as a instructor and coach at Pragmatic Marketing (now Pragmatic Institute) allowed me to sharpen my negotiation, persuasion, and communication skills across every imaginable audience from San Diego to Singapore. I get excited about opportunities where I can solve complex go-to-market challenges and translate complex products into words that mere mortals understand so we can win more, keep more, and grow more customers.

David Daniels's Current Company Details
BrainKraft LLC

Brainkraft Llc

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Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
David Daniels Work Experience Details
  • Brainkraft Llc
    Founder | Brainkraft
    Brainkraft Llc Jan 2021 - Present
    Seneca, Sc, Us
    Developed the BrainKraft Product Launch System- BrainKraft Product Launch Framework (structure)- BrainKraft Product Launch Accelerator (knowledge)- BrainKraft Product Launch Advisory (insight)
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  • Bmc Software
    Vice President Solutions Marketing
    Bmc Software Feb 2022 - Dec 2022
    Houston, Texas, Us
    I am excited to announce the next chapter of my story. I have joined BMC Software as the VP of product marketing. I lead an amazing team of product marketing professionals for BMC’s largest business unit - Intelligent Z Optimization and Transformation (IZOT). I am humbled and honored to be part of the BMC family and the IZOT tribe.
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  • Pragmatic Institute (Pragmatic Marketing + Tdi)
    Vp Of Customer Success
    Pragmatic Institute (Pragmatic Marketing + Tdi) Jul 2018 - Aug 2020
    Phoenix, Az, Us
    Increase customer engagement, adoption of the Pragmatic Marketing Framework, and deliver new ways to embrace the Pragmatic Marketing way of doing product management and product marketing.
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  • Career Break
    Layoff/Position Eliminated
    Career Break Mar 2018 - Jun 2018
  • Uc Irvine
    Adjunct Professor
    Uc Irvine Jun 2013 - Apr 2018
    Irvine, Ca, Us
    - Delivered Pragmatic Marketing training to product managers and product marketing managers on UCI campus
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  • Pragmatic Marketing
    Certified Instructor, Course Developer, Mentor, Public Speaker, Blogger
    Pragmatic Marketing May 2008 - Apr 2018
    Phoenix, Az, Us
    - Taught and mentored over 8,000 product managers, product marketing managers, VPs, and CxOs on market-driven methods to identify what products to build and how to launch them- Developed the fastest-growing new seminar in company history- Keynote speaker at Product Camp, Product Marketing Community, and client events- Thought leader for product marketing and product launch
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  • Launch Clinic
    Founder
    Launch Clinic 2007 - 2008
    - Developed repeatable B2B technology product launch process and tools- Delivered product launch planning classes worldwide via the Internet- Thought leader for product launch (http://www.LaunchClinic.com) - Acquired by Pragmatic Institute
  • Remote Dynamics
    Executive Vice President
    Remote Dynamics 2006 - 2007
    Plano, Tx, Us
    - Managed the integration of BounceGPS and Remote Dynamics - Identified and quantified new high-margin market segment
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  • Bouncegps, Inc.
    President
    Bouncegps, Inc. 2005 - 2006
    - Led startup designing, building, and selling a commercial GPS fleet tracking system- Proposed roll-up acquisition strategy that was accepted by investors- Led due diligence resulting in acquisition of Remote Dynamics
  • Incendo Marketing
    Managing Director, Researcher, Interim Executive
    Incendo Marketing 2001 - 2005
    Zagreb, Grad Zagreb, Hr
    - Delivered go-to-market strategy and execution for clients - Interim VP, Marketing for startup Clarus Energy, San Diego, CA- Conducted market research for brand strategy for major construction equipment manufacturer
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  • Level 8 Systems (Now Cicero Technologies)
    Vp, Product Marketing
    Level 8 Systems (Now Cicero Technologies) 2000 - 2001
    - Managed an international marketing team- Developed go-to-market strategy and managed introduction of new products- Implemented marketing ROI to demonstrate value of marketing to the executive team- Led sales enablement efforts
  • Viasoft (Acquired By Asg Technologies)
    Product Manager
    Viasoft (Acquired By Asg Technologies) Nov 1997 - Feb 2000
    Full lifecycle responsibility, go-to-market planning, and sales channel enablement for several Viasoft products. The OnMark suite of products grew from $0 to $50M in 18 months.
  • Softlab
    Product Manager
    Softlab 1994 - 1998
    De
    Identified the market opportunity for, drove the development of, and took to market the award winning Visual Enabler product. The product was the first in a transition of moving Softlab (a BMW company) from a services company supported by software to a software company supported by services.
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David Daniels Skills

Product Marketing Product Launch Strategic Planning Product Management Strategy Marketing Communications Marketing Strategy Marketing Management Direct Sales Strategic Partnerships Start Ups Training Go To Market Strategy Leadership Public Relations Competitive Analysis Project Management Brand Development Business Development Sales Lead Generation Crm Saas Program Management Sales Process Multi Channel Marketing Positioning Cross Functional Team Leadership Management Consulting Market Research B2b Business Strategy Online Marketing Product Development Marketing Management Executive Management Account Management B2b Marketing E Commerce Project Planning Cloud Computing Email Marketing Entrepreneurship Team Leadership Market Analysis Forecasting Business Planning Seo Sales Operations

David Daniels Education Details

  • Columbus State University
    Columbus State University
    Computer Science/Mathematics

Frequently Asked Questions about David Daniels

What company does David Daniels work for?

David Daniels works for Brainkraft Llc

What is David Daniels's role at the current company?

David Daniels's current role is Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert.

What is David Daniels's email address?

David Daniels's email address is da****@****bmc.com

What is David Daniels's direct phone number?

David Daniels's direct phone number is +160261*****

What schools did David Daniels attend?

David Daniels attended Columbus State University.

What are some of David Daniels's interests?

David Daniels has interest in Product Marketing, Product Launch Toolkit, Product Marketing Manager, Product Launch, Product Launch Process, Pragmatic Marketing Certified, Product Launch Plan, Product Launch Training, Product Launch Checklist, Pragmatic Marketing Framework.

What skills is David Daniels known for?

David Daniels has skills like Product Marketing, Product Launch, Strategic Planning, Product Management, Strategy, Marketing Communications, Marketing Strategy, Marketing, Management, Direct Sales, Strategic Partnerships, Start Ups.

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