David Woods Email & Phone Number

In my role as Global Category Merchant at Whole Foods Market, I collaborated closely with forward-thinking founders and brands to capitalize on whitespace opportunities with attribute-rich products. Supporting the entrepreneurial journeys of category trailblazers like Primal Kitchen, 4505 Meats, Birch Benders, and others, ultimately leading to acquisitions totaling $1B+, instilled in me a deep understanding of the nuanced dynamics between market players. This experience culminated in my facilitation of the strategic acquisition of CrossFit in 2020.Now, as the Director of Partnerships at CrossFit, my 14-year journey as a devoted CrossFitter intertwines with my professional path. I help guide brands in connecting with our dynamic community; navigating the currents of mutual purpose, and fostering uniquely attractive opportunities.

Listed skills include Grocery, Retail, Merchandising, Inventory Management, and 9 others.

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  Metropolitan State University Of Denver

  Business Administration, Management And Operations